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INDONESIA
Jurnal Komodifikasi
Published by Universitas Islam Negeri Alauddin Makassar
ISSN : 23552492     EISSN : -     DOI : -
Core Subject : Science,
Library & Information Science
Jurnal Komodifikasi diterbitkan oleh Jurusan Ilmu Komunikasi Fakultas Dakwah dan Komunikasi UIN Alauddin makassar.
Arjuna Subject : -
Articles 36 Documents
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Electronic Public Relation (E-PR): Strategi Mengelola Organisasi di Era Digital Muhammad Anshar
Jurnal Komodifikasi Vol 7 No 2 (2019)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

The presence of the internet that supports public relations (PR) activities make a new concept namely Electronic Public Relations (E-PR). Some components related to the application of E-PR are: the use of electronic technology, especially the internet; building relationships as the core of public relations; serving the public inside (internal public) or outgoing (external public); and the type of organization itself can be a government agency, a private company (profit), or a social organization (non-profit). Defenition of Public Relations is communication management to build a good and positive relationship between an organization and its public. The Internet facilities that have been used in E-PR include: a web site; e-mail (electronic mail); mailing list; social media; chat application (direct communication); and applications of Management Information System (SIM).
Hegemoni Kerajaan Hiburan Disney Fitrinanda An Nur
Jurnal Komodifikasi Vol 7 No 2 (2019)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

Disney is a huge giant company through its power to embrace its audience. The company is increasingly developing various types of businesses including businesses outside of its film work. Children are Disney's main target in the development of this business. This paper aims to see the business development of The Walt Disney Company in the perspective of the political economy of communication by using one of the entrances, namely spatialization. Business development carried out by Disney is through vertical and horizontal integration. Disneyini's business development is supported by globalization and technology, so that Disney can reach its target market by removing boundaries between time and space.
PENGARUH KOMUNIKASI ORGANISASI TERHADAP KEPUASAN KERJA DOSEN TETAP PTM DI SULSEL Muh. Tahir
Jurnal Komodifikasi Vol 7 No 2 (2019)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

The purpose of this study was conducted with the aim of analyzing the Effect of Organizational Communication on the Job Satisfaction of Permanent Lecturers of Muhammadiyah Universities (PTM) in South Sulawesi. This research uses survey method. This research was conducted on 5 PTM which have the most permanent lecturers from 19 PTM in South Sulawesi with a population of 841 permanent lecturers with a sample determination of 276 respondents using the Slovin formula. Data from the questionnaire were analyzed using SEM Amos 21. The results found that organizational communication has a significant positive effect on job satisfaction.
PENTINGNYA HUMAN RELATIONS DALAM MENINGKATKAN MOTIVASI KERJA PEGAWAI Mudzhira Nur Amrullah
Jurnal Komodifikasi Vol 7 No 2 (2019)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

The purpose of this paper is to illustrate the importance of human relations in motivating employees to work more optimally. Relationships based on the principles of human relations within the organization between leaders and subordinates and between subordinates or employees themselves will encourage the organization to be more productive in achieving its goals perfectly. Therefore many organizations actively seek ways to perfect interpersonal relationships, among their members, because managers or leaders believe that human relation is a very beneficial factor both for the organization itself and for individuals or employees.
FENOMENA PENYEBARAN HOAX DAN LITERASI BERMEDIA SOSIAL LEMBAGA MAHASISWA UNIVERSITAS MUSLIM INDONESIA Abdul Majid
Jurnal Komodifikasi Vol 7 No 2 (2019)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

The rapid dissemination of information without regard to the ethics of reporting in online media mainly sourced from social media makes it difficult for readers to distinguish which information is true and which is falsified on Facebook, WhatsApp, Line, and other social media. The spread of hoaxes or cybercrime on social media is one of the nation's threats that needs attention with media literacy. This study uses a descriptive qualitative method of phenomenology approach through open interviews with informants from the management of student institutions and the Student Activities Unit of the Muslim University of Indonesia which is determined by purposive sampling. the results of the study show the phenomenon of the spread of hoax news at the student institute of the Muslim University of Makassar in Indonesia, starting with the number of news posts, information and images on social media, from personal accounts to groups that are not based on checking the truth of the news, so that the news becomes viral because of continual diarrhea. to other people. The phenomenon of hoaxes triggers the ability of students' media literacy to disseminate information that is responsive, careful in reading the news filtering, thinking about and researching the truth rather than being spread because the sensation of wanting to be considered a source of information is fast, up to date to fellow students through social media. 
STRATEGI KOMUNIKASI PEMASARAN THE MANGLUNG DI TENGAH MARAKNYA RESTO BERNUANSA CAFE DI YOGYAKARTA Tariza Utari; Indah Wenerda
Jurnal Komodifikasi Vol 7 No 2 (2019)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

Nowadays the restaurant business is no longer just about selling food or beverage flavors to customers. Therefore the restaurant business is also expected to be able to look as creative as possible in providing facilities, such as providing a different concept from other restaurants that make consumers interested and want to visit it. Social media has an important role in the world of digital marketing because it can help a product or brand become more easily recognized by the public. Social media also brings many benefits such as easy use, can be accessed anytime, anywhere and also cost-effective. Not only social media, promotional media through word of mouth also has an important role that can increase sales. In this thesis researchers used a qualitative research method with the type of descriptive study. The subjects in this study are the owner who is an important source of information for The Manglung View and Resto and also the customers who are customers in this restaurant. While the object in this study is the importance of conducting communication strategies to increase visitor attractiveness and to meet customer satisfaction. This research was conducted by collecting data through observation, in-depth interviews, and documentation. Then based on the data that has been found then researchers describe the results descriptively. The results of this study indicate that, the efforts made by The Manglung View and Resto in creating a communication strategy amid the rise of cafe nuances in Yogyakarta are good enough, but there are still some things that need to be improved and further improved in the future to meet consumer desires.

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