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E-Journal of Tourism

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Published by Universitas Udayana

ISSN : 25410857 EISSN : 2407392X DOI : -

Core Subject : Humanities, Art,

Arts Humanities

E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.

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Articles 6 Documents

Search results for , issue "Volume 3 Number 1 (March 2016)" : 6 Documents clear

Spiritual Tourism: a Case Study of Foreigners’ Participation in The Pitrayajna Ceremony in The Desa Pakraman of Muncan, Selat, Karangasem, Bali Nararya Narottama
E-Journal of Tourism Volume 3 Number 1 (March 2016)
Publisher : Centre of Excellence in Tourism Udayana University

The influence of globalization appears to occur worldwide and affect any joint of life, including small village near Mount Agung, named Muncan Pakraman village, Karangasem, Bali. When the series of Pitrayajña ceremonies (Balinese traditional cremation series) took place in 2009 at this village, a lot of foreigners from various countries got involved, includeing Germany, Turkey, Israel, the Netherlands, UK, Spain, Belgium and Italy. They were involved not only as a spectators or tourists, but participated in the ceremony for their ancestors, and deceased loved ones and took part in "Ngayah" (working together and voluntarily, without being paid). Pitrayajña ceremony is processions of sacred ceremonies, which usually performed only by Hindus, especially in Bali, was also participated by foreigners (international students of Ratu Bagus Ashram), who were having a spiritual journey to find their true identity. Formally, they were not Hindus, but believed in the teachings of the Hindu religion, and their activities are form of spiritual tourism implementation in Bali. The main problem of research is to reveal how the phenomenon of deconstructing Pitrayajña ceremony in Bali, how the participation of foreign persons in this ceremony, what motivated them, what was the public perception of the deconstruction of Pitrayajña ceremony, the views of the Hindu leaders in Bali to the deconstruction of the Pitrayajña ceremony and whether there was a change of meaning, if the changes are purely the universality of Hindu religion itself, how its impact on society, and its relation to spiritual tourism. With the formulation of a clear scope, this research is also expected to produce maximum findings.

Market and Stakeholders Analyses on Ecotourism in Subak Sembung, Peguyangan Village, Denpasar City I Made Sarjana
E-Journal of Tourism Volume 3 Number 1 (March 2016)
Publisher : Centre of Excellence in Tourism Udayana University

By developing new tourism destination, governments and people Bali want to realize sustainability tourism reached higher quality of life. Ecotourism is a part of alternative tourism which is implementing sustainable tourism ideology. Used multifunction term on optimizing rice field areas, Subak Sembung, Peguyangan Village, Denpasar City established ecotourism destination in 2015. They provide agriculture products and services to tourism who want refresh, relax, or learn farming activities in Subak Sembung’s Rice field areas by creating jogging track, pasar carik (market in rice field areas) etc. Subak sembung plants some excellent commoditie that they can grow up properly in lower areas of Bali like flower, nuts, sweet potatoes, ginger etc.

Assessment of Guests’ Perception in Implementation of Green Hotel in Supporting Sustainable Tourism I Gusti Ayu Oka Suryawardani; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 3 Number 1 (March 2016)
Publisher : Centre of Excellence in Tourism Udayana University

Tourism industry faced by threats in implementing sustainable tourism development. UNEP (United Nation Environmental Programme) designs the concept to gain sustainable development through the program called the greening of industry which includes minimization of energy used, reducing green house emission, water consumption efficiency, waste management, reducing loss of biological diversity, and preserving cultural heritage. Dependency of tourism industry in using energy will impact in global warming and climate change which will lead to sustainability of the future of tourism development. The research was designed to assess guests’ perception on implementation of green hotel in supporting sustainable tourism in Bali. Research was undertaken in DKP hotel which is located in Kuta, Bali in the periods of April-June 2011. The hotel was choosen because DKP hotel is one of the hotels in Bali that has implemented the concept of green hotel in the hotel operational and was awarded as Green Hotel Award in the year of 2010. Sample was designed based on the minimum criteria on using Structural Equation Modelling (SEM). Respondents were guests who stay in the hotel and were willing to be interviewed and fill-in the questionnaires. The number of respondents were 121. Assessing guests’ perception was undertaken based on five-point Likert rating scale and relationship between variables which express level of concern of hotel management on the environment conservation, social-culture preservation and economic development were analyzed by using Software AMOS Version 23. The results show that assessment of guests’ perception in implementation of green hotel in the hotel operational through conservation of environment and preserving social and culture and its impact on economis development was positip and has resulted in supporting sustainable tourism. Environmental conservation awarenesss has been implemented through energy and water efficiency, waste management has been applied by implementing reuse and recycle programs. Social concern has been undertaken through CSR programs.

Exploring Destination Identity and Destination Image in The New Age of Tourism: a Case Study of Bali Brand Ni Made Asti Aksari; I Komang Gde Bendesa
E-Journal of Tourism Volume 3 Number 1 (March 2016)
Publisher : Centre of Excellence in Tourism Udayana University

Bali's economy has grown rapidly since a decade ago. This is possible because tourism is growing continuously. However, tourism growth is not optimal because of insufficient promotion and tourism destination identity is unclear. The growth of Web 2.0 as a platform to share travel information has prompted tourism bodies to pay closer attention to how their destinations are perceived by target markets. Set within the context of the emergence of Web 2.0, a platform designed to enable users to generate and share information on the Internet, this paper evaluates the relationship between destination identity and destination image and adopts the view that a successful destination brand relies on the congruence between destination identity and destination image. The elements of destination identity are composed from the supply side and the elements of destination image are composed from the consumer side. The objective of exploring the alignment between these two perspectives is to propose a model to encourage the alignment of these two perspectives and evaluate the effectiveness of a destination branding strategy.

Nyepi Holiday Package: Between Commercialization, Commodification and Revolting to Hegemony Nararya Narottama
E-Journal of Tourism Volume 3 Number 1 (March 2016)
Publisher : Centre of Excellence in Tourism Udayana University

Nyepi is a sacred and a holy day for Hindus in Bali, Indonesia. It only happens once a year. At Nyepi time, for one day, all day activities in Bali are stopped, and the Hindus shall carry Catur Bratha PeNyepian, which consist of: Amati Karya (not working), Amati Geni (not light a fire), Amati Lelungan (not traveling) and Amati Lelanguan (not having fun/entertainment). Along with the rapid development of tourism in Bali, a Nyepi ritual is also inseparable from the shadow of tourism commercialization. In the last decade, more and more businesses are offering Nyepi holiday packages to tourists. Surely this is contrary to the real essence of Nyepi. The purpose of this research is to reveal what tourism through the commercialization of Nyepi holiday packages which has been done through the commodification of Nyepi as compared to its real meaning and how does Nyepi become a new hegemony in the sphere of social multiculturalism. This research approach is qualitative description, and the theorical used, among others: the commodification theory, the theory of hegemony and the theory of consumerism. The result show that the influence of commercialization and commodification of Balinese culture is an outcome of the advancement of tourism. Nyepi commodification occurs in the process of modernization, which is rooted in capitalism and the increasing of heterogeneity in Bali. This phenomenon appears as an attempt by revolts against prevailing hegemony of Nyepi in Bali.

Comparison of Four Patterns of Management of Coastal Tourism Destinations in Bali-Indonesia Made Antara
E-Journal of Tourism Volume 3 Number 1 (March 2016)
Publisher : Centre of Excellence in Tourism Udayana University

Utilization of coastal in Bali tourism destination by investor is to build of hotel, bar and restaurant, and to develop beach tourism attractions, and so location of tourists expose to the sun known with term 3S is Sea, Sand, Sun. There are four patterns of management of coastal tourism destinatyion in Bali, nemaly, (1) Pattern of management by village tradition; (2) Pattern of management by village foundation; (3) Pattern of management by government authority/agency; and (4) Natural development (without pattern of management). The pattern of management by village tradition was applied in Kuta beach and Jimbaran beach in Badung regency. The pattern of management by village foundation was applied to manage of Sanur beach in Denpasar city. The pattern of management by government authority/agency was used to manage of Nusa Dua beach and surrounding in Badung regency. Meanwhile, natural development (without pattern of management) was used in many beaches in Bali, like Nusa Lembongan island beach in Klungkung regency. Two management patterns - management by village tradition and management by village foundation initiatives by local community and its developing, local community livelihood in all long of beach very depending on tourism. While, management by authority agency initiatives are mainly applied by the central government in Jakarta. Coastal tourism managed through the three kinds of management approaches are generally good, particularly on environmental security, tourists safety, maintaining clean environment which are made possible through mobilization of task forces. On the other hand, coastal areas without planned tourism management, generally suffers from several problems. Hence the development of sustainable coastal tourism should be managed by one of institution which may be that of a local community or a governmental authority/agency

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