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Jurnal IPTA

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Published by Universitas Udayana

ISSN : 23388633 EISSN : 25487930 DOI : -

Core Subject : Humanities, Art, Social,

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Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.

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Search results for , issue "Vol 8 No 1 (2020): Jurnal IPTA (July 2020)" : 20 Documents clear

PENGARUH HARGA, KEMUDAHAN, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT MELALUI MOBILE APPLICATION GARUDA INDONESIA Nur Annisa Fitri; IGPB. Sasrawan Mananda; I Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The aim of this research is to find out if ratings and reviews were influenced by price, ease to use, and trusted in their purchasing decisions by domestic tourists through Garuda Indonesia mobile application user in DKI Jakarta. The selection of the sample using the method of purposive sampling total of 100 respondents. Data collection techniques used observation, interviews, questionnaires,, and literature. The data analysis technique in this study is descriptive analysis, validity and reliability test, classic assumption test, hypothesis test, multiple linear analysis, correlation analysis, and coefficient of determination analysis using SPSS version 21.0 for windows. The result of this study indicate the effect of price, easy to use, and trust the decision to purchase airplane tickets by domestic tourists through Garuda Indonesia's mobile application in DKI Jakarta is very significantly simultaneous and partial effect with a value of 60,6%. For price the result of value tcount is 2.757, easy to use 3.533, and trust 3.958. The data collected through online questionnaires to the respondents who had purchased airline tickets for Garuda Indonesia mobile application.

PREFERENSI WISATAWAN MILENIAL MANCANEGARA KE BADUNG, BALI Ni Kadek Mia Ayu Saputri; I Made Kusuma Negara; I Wayan Suardana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

In this era of tourism activities become a trend for the millennial generation. In tourism activities, of course, there are considerations in choosing an object as a destination for a tour or referred to as a reference. Tourist preferences need to be known to measure how much tourist interest in a tourist attraction. Badung, Bali is one of the biggest destinations for foreign tourists. The purpose of this study was to determine the characteristics, preferences, and attitudes of milenial tourists in choosing a tourist attraction in Badung. Data analysis techniqes used in this study is observation, questionnaire. Quantitative descriptive data analysis technique with the calculation of cross-tabulation and chi-square analysis and ideal point models. A total of 120 respondents were selected purposively, namely milenial foreign tourists aged 18 - - 37 years. The characteristics of milenial tourists in this study the majority are aged 25 - - 30 years, Country of origin Australia, last high school education, unmarried status, aiming for a vacation, staying 4 - - 7 days, first visit, traveling with friends. The preferences of milenial tourists there are 9 preferences, among others, tourist activities where tourists choose to look around, on milenial tourists choose villas, where to eat millennial tourists choose restaurants, and on transportation, millennial tourists choose family cars. On Sosial Media used by tourists choosing Instagram, when using Sosial Media tourists choose 4 - - 6 hours, when uploading photos of millennial tourists choose a few hours after editing photos, on information sites used by millennial tourists choose Google, and on photo capture tools that are used by millennial travelers to choose mobile phones. The attitude of millennial tourists in this study is that Badung has a tourist attraction that can be interpreted as good millennial tourist attitudes.

SIMBOL AGAMA HINDU SEBAGAI PRODUK TATO DI KUTA Ni Putu Suwartini; I Made Sendra; Yohanes Kristianto
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tourists are interested in creative industry products with Balinese style and culture. The symbol of religion is a business opportunity developed by Bali's creative industries. Commodification of the sacred symbol of Hinduism in the form of tattoos occurs because of the tourist demand for tattoos in the form of Hindu religious symbols. This research was conducted in Kuta. Determination of informants using basic informant techniques and key informants. Data was collected through interviews conducted with Jero Bendesa Adat Kuta as the base informant and tattoo artist as the key informant. The data analysis technique used is descriptive qualitative. The results of this study indicate that the commodity of Hindu holy symbols in the form of tattoos as creative industrial products in Kuta occurs because of the demand for tourists and because there are no rules regarding the use of Hindu symbols in the form of tattoos. Commodification occurs in the value of the sacred symbols of Hindu religion which are sacred to commercial value. Commodification occurs in the function of the sacred symbol of Hinduism which functions as a sacred object into an object that functions as an art. This commodification does not change the original form of the sacred symbol of Hinduism, only a few variations are added such as flowers, lines, circles and so on.

BACK MATTER JURNAL IPTA VOL. 8 NO. 1 2020 Editorial Team Jurnal IPTA
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

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KARAKTERISTIK, MOTIVASI DAN NIAT BERKUNJUNG WISATAWAN MANCANEGARA KE DESA VISESA UBUD RESORT AND VILLA I Made Surya Adi Dwi Negara; Luh Gede Leli Kusuma Dewi; I Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Desa Visesa Ubud Resort and Villa is a resort with a concept of returning to nature that provides various activities for tourists who stay. The purpose of this study was to determine the characteristics, motivation and intention of visiting foreign tourists to do activities in Visesa Village, Ubud Resort and Villa. The technique of determining the sample using purposive sampling with 100 respondents. The data analysis technique used in this study is the descriptive statistical technique. The results showed that the characteristics of foreign tourists who are active in the Village Visesa Ubud Resort and Villa are grouped into tourist descriptors and trip descriptors. The results of the motivation of foreign tourists who move in the Village of Visesa Ubud Resort and Villa based on the sub variable push factor motivation the results show that the highest driving factor is an indicator of leisure time. Based on the sub variable pull factor motivation, the results show that the highest pull factor is an indicator of amenities. The results of the variable intention to revisit tourists who are active in the Village Visesa Ubud Resort and Villa show that the highest indicator influencing tourist intentions is a complaining indicator or no complaints and overall agreed to visit the Village Visesa Ubud Resort and Villa as evidenced by tourists do not give criticism or complaints to the management or staff in Desa Visesa Ubud Resort and Villa.

STRATEGI PEMASARAN PASAR SENI GUWANG SUKAWATI SEBAGAI DAYA TARIK WISATA BELANJA Luh Kartika Sutra Dewi; NPE. Mahadewi; NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Guwang Art Market is one of traditional art market in Sukawati sub-district, Gianyar Regency. Along with technological advances and the rise of the modern art market, the traditional art market has begun to be abandoned. This study was conducted to determine the right marketing strategy to maintain the existence of the Guwang Art Market as a shopping tourist attraction. The data analysis technique used are internal external/IFAS EFAS factors with used the Marketing Mix 7Ps as an internal factor and the external factors analysis used are markets, competitors, government, technology, economics, social and culture. The type of data used a quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, internal questionnaires were distributed to 175 tourists who visited at Guwang Art Market, then external questionnaires for the Management, Tourism Academics and Freelance Guide. Data analysis technique used a mix methods. The results of this study from 22 indicators of the internal environment and the external environment from 13 indicators, then obtained as 13 strength factors, 9 weakness factors, 8 opportunity factors and 5 threat factors. Based on the results of used internal external/IFAS EFAS factors it is known that the total value of IFAS is 2,53 and the total value of EFAS is 2,70 so that it shows the position of the Guwang Art Market is in cell V, namely the Growth Stability Strategy or the Guwang Art Market wants growth or improvement their business going to forward and overcoming the current of income slump.

PREFERENSI DAN PERSEPSI WISATAWAN MANCANEGARA KE NUSA PENIDA, KLUNGKUNG Dewa Ayu Putu Putri Krisnadewi; I Nyoman Sudiarta; I Ketut Suwena
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The increasing tourist attraction of tourists must be adjusted to the availability of tourism facilities, such as attractions, Facilities, Infratructure, Transportation, and Hospitality (AFITH). Therefore, tourism stakeholders are important to know what the tourists are interested in and preferred or better known for their preference. This research aims to determine the preferences and perception of foreign tourists when visiting Nusa Penida, Klungkung. The analysis techniques that used are quantitative descriptive with the calculation of cross and chi-square tabulation analysis and also use of Likert scale gauge to measure the perception of foreign tourists that visiting Nusa Penida, Klungkung. Respondents determined by an Accidental samplingtechnique 90 peoples of foreign tourists that visiting Nusa Penida, Klungkung. The characteristic of foreign tourists on this research dominated by male tourist in 26-35 years old, dominated by Germany’s tourist, with the education level dominated by bachelor, as an employee, and the status is single, which aims to holiday with a source of information on Internet/social media, long stay 3-4 days, first time visit, and expressed willing to visit Nusa Penida, Klungkung again in another opportunity. The preference of foreign tourists when visiting Nusa Penida is divided into several preferences such as tourist attractions are natural attractions, on the preferences of accommodation facilities, foreign tourists choose a homestay, and then the tourist prefer to choose a warung or traditional stalls, and the transportation that choosen by the tourist is motorcycle. Perception of tourists to infrastructure that includes network communication and availability of clean water, the perception of tourists to the road conditions in Nusa Penida is not good, perception of tourists towards Hospitality in tourist attractions, Hospitality in the accommodation, and local community Hospitality expressed well.

ANALISIS POLA PERJALANAN DAN AKTIVITAS WISATAWAN MILENIAL MANCANEGARA KE DESA PECATU, BADUNG Aditya Maulana Pratama; IP. Sudana; NMS. Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

UNWTO predicts millenial tourists will become one of the biggest market shares for the tourism in the world and in Indonesia. Bali as a tourist destination and one of them is Pecatu Village, located in the area of South Kuta, Badung Regency as one of tourist destinations for millennial foreign tourists. According to this research millenials tourist are defined as the tourists group aged 16-37 years old. The purposes of this research are to find out characteristic, travel pattern and activities for the foreign millenial tourists visiting Pecatu Village. This research uses descriptive qualitative analysis, the sample was determined purposively by 100 respondent foreign millenial tourist. Data collection techniques were carried out by means of observation, questionnaires, interviews, literature studies and documentation. The results showed that Uluwatu Temple visited by 30 % of total respondents with characteristics of millenial tourists are first timer tourist with the length of stay between 2 weeks – 1 month, visiting with friends, organized their trip by themselves, using internet to get information and using motorbike as a transportation during their trip. There are 2 types of travel pattern namely single point and base trip while visiting tourist attractions and for the activites 68% them like to swimming, sunbathing, sightseeing and taking pictures.

PENGARUH PROMOSI FACEBOOK, TWITTER, DAN INSTAGRAM TERHADAP KEPUTUSAN WISATAWAN KE PANTAI PANDAWA BALI Topan Raditya; I Wayan Suardana; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research intended to find out: (1) How is the influence of promotion on social media facebook, twitter and instagram on the image of the Pandawa beach?, (2) How does the promotion on social media Facebook, Twitter and Instagram influence the decision to visit tourists to the Pandawa beach? (3) What is the effect of the image of the Pandawa beach in touristic decisions?, The results showed (1) Social Media Promotion variable (X) has a direct influence on the Image (Y1) because it has a probability value (0,554) ? 0.05 which means there is a significant positive effect, (2) Social Media Promotion variable ( X) has a positive influence on Visiting Decision (Y2) because it has a probability value (0,207) ? 0.05 which means there is a significant positive effect. (3) Image variable (Y1) has a positive influence on Visiting Decision (Y2) because it has probability value (0,516) ? 0.05 which means there is a significant positive effect. Based on the conclusions stated above, several suggestions were given and were expected to provide benefits to the aid providers of the management of the Bali Pandawa beach. It is expected that the management to always maintain and try to improve the positive image of the Pandawa beach that has been embedded in the minds of the public and it is also hoped that the management will more aggressively promote tourist attractions on the Pandawa beach through social media, because promotion through social media is believed to be the most effective way to introduce beauty and the uniqueness of the Pandawa beach to the wider community.

PENGARUH CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION PADA PAKET WISATA SEPEDA DI DESA PENGLIPURAN Ni Wayan Setyaningsih; I Wayan Suardana; LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Customer experience is one of the strategies created at the moment of truth that has a long-term impact on subsequent visiting decisions. Interest in revisiting in this study is called revisit intention, defined as the possibility of tourists to repeat activities or revisit a tourist attraction. This research was conducted to determine the effect of customer experience to the revisit intention of the domestic tourists of bicycle tour package users "Fun-Tastic Shuttle Bike Adventures" in Penglipuran Village. The technique of determining sample using purposive sampling technique by distributed 135 questionnaires to the domestic tourists who used bicycle tour packages "Fun-Tastic Shuttle Bike Adventures" as the respondents. Data collected by using questionnaires with Likert Scale and calibrated by using the validity test and reliability test to find coefficient Alpha Cronbach 0,6. The technique of data analysis used multiple linear regression analysis. Based on the calculation of PASW Statictic 18 (Powerful Statistic Software Application), the results indicate that there is no significant effect of customer experience to revisit intention on the bicycle tour package "Fun-Tastic Shuttle Bike Adventures" in Penglipuran Village.

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