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All Journal MBR (Management and Business Review) Syntax Literate : Jurnal Ilmiah Indonesia International Humanities and Applied Science Journal AFEBI Management and Business Review IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA ACCRUALS (Accounting Research Journal of Sutaatmadja) Jurnal Equity Ekonomi dan Bisnis Journal of Management and Leadership Journal of Economics, Business, and Government Challenges SABDAMAS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesia Berdaya Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen dan Inovasi (MANOVA) Jurnal Ilmu Ekonomi dan Sosial (JIES) Jurnal Multidisiplin Madani (MUDIMA) Studi Akuntansi, Keuangan, dan Manajemen Formosa Journal of Sustainable Research (FJSR) e-Jurnal Apresiasi Ekonomi
Dahlia Pinem
Universitas Pembangunan Nasional Veteran Jakarta
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Using Digital Marketing as a Business Development Means to Increase Sales of Veraflower MSME Products Pusporini; Dahlia Pinem; Fitri Yetty
Formosa Journal of Sustainable Research Vol. 3 No. 3 (2024): March, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v3i3.7779

Abstract

The study's objective is to provide evidence for efforts to develop the Handy Craft business as one of the leading regional products. This development includes the design and implementation of Digital Marketing as a means of business development in increasing sales of Vera Flower MSME products. This study used descriptive qualitative method. A type of primary data that is a direct response to the informant. Data collection techniques based on interview, observation and documentation methods. The final result of the overall research activities it can be concluded that Vera Flower's Handy Craft Business can develop sales through digital marketing social media, the social media used are Instagram, Facebook, Whatsapp and orders can be through applications such as Shopee, Tokopedia and Lazada. Vera Flower's marketing strategy uses digital marketing strategies. The application of digital marketing carried out by Vera Flower can increase sales because consumers are reached more widely and can check the quality and reputation of products by merivew each product. And can make transactions online  to facilitate clients' payment processes . Vera Flower has collaborated with the Indonesian Muslim Women Entrepreneurs Association PC Bojongsari Depok City to create and utilize Digital Marketing in marketing products
Co-Authors Amalia Savitri Anggi Angga Resti Anisa Wiwid Rizkyana Ardhiani Fadila Ardhiani Fadila Bernadin Dwi M. Brigitta Azalea Pulo Tukan Cakranegara, Pandu Adi Desmintari Deta Dini Savira Dwi Rachmawati Dwi Rachmawati Eka Nur Anisyah Fauzan Manafi Albar Fitri Yetty Gurusinga, Jessica Jiley Heni Nastiti Hera, Maria Dominika Edo Hidayat, Nur Fatkhul Indah Suryani Indira Putriningtyas Jessica Jiley Gurusinga Jubaedah Nawir Maldina, Sylma Izzati Maria Assumpta Wikantari Maria Bernadette Nani Ariani Maria Dominika Edo Hera Marlina Marlina Marlina Marlina Masnuna Masnuna Mega Silvia Febriana Miftah, Munasiron Mochamad Heru Riza Chakim Nawir, Jubaedah Nazia Fitria Hamdi Prastika, Tyas Pusporini Pusporini Pusporini Rahmat Kuncoro Aji Rosawati, Yuliani seprianti eka putri Sindi Aulia Siti Hidayati Sylma Izzati Maldina Tyas Prastika Wahyudi Wahyudi Yuliani Rosawati Yuliniar Yuliniar Yuni Fahmi Pratiwi