Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Majalah Ilmiah Bijak

Representasi Adegan Kekerasan dalam Tayangan Komedi Televisi (Analisis Semiotika Terhadap Program Opera Van Java di Trans7) Endah Fantini
Majalah Ilmiah Bijak Vol 15, No 1: March 2018
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (533.586 KB) | DOI: 10.31334/bijak.v15i1.135

Abstract

Opera Van Java (OVJ) Television program on Trans7 earns a high rating and share in a relatively short time. This is a new phenomenon in the category of comedy that shows a television program in Indonesia can be successful. This event received much praise, so the OVJ included a comedy that received great public attention. The silly story presented by OVJ is very funny and appealing to all walks of life.Trans7's communications management on this television comedy program has demonstrated professional work in managing comedy programs. This is done by building the synergy / performance of all the crew, communicating creative ideas and ideas, equating perceptions, packing messages and impressions. This process creates an OVJ program that appeals to the audience and can convey messages to all walks of life and age.The Trans7 OVJ program got the highest rating and share of the comedy version according to AGB Nielsen measurement by Audiences Meansurement version. This assessment is very influential, because the OVJ program is a phenomenal comedy that will increase advertising revenue as a source of income Trans7 television stations.Creativity in communication management Opera Van Java (OVJ) is packaged in such a way that it is always interesting to watch on every episode. Researchers found and saw great creativity in the OVJ program. The conclusion is that good communication management in managing television comedy programs is essential to improve the rating and share of the program.
The Effect of Social Media Technology, Packaging and Online Promotion on Increasing Sales of Food Products Group of Mothers in Bojong Kulur Village, Bogor Elfa Setiawan; Endah Fantini; Samsudin Samsudin
Majalah Ilmiah Bijak Vol 18, No 2: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v18i2.1773

Abstract

This study had a goal to detemine the effect of media social technology, packaging, and online promotion  on increasing sales of culinary products group of women in Bojong Kulur village, Bogor, West Java. It also aimed to analyze the most dominant factor in increasing the sales. There were 175 respondents who were taken randomly in Bojong Kulur village area during the period of January to May 2021. The technique of Incidental Sampling was used to gather questionnaires from producers and consumers. Descriptive statistical analysis using SPSS version of 22 was used as the method of data analysis in this study.Research result showed that variable of Media Social Technology, Packaging, and Online Promotion, and Packaging influenced the variable Sales Increase. Based on the result, it was found that the calculated F value was 66.567 > F table 3.05 and the sig value. of 0.000 < 0.05. It also concluded that concluded that those three independant variables have a simultaneous effect on increasing sales as the dependant variable.
Mediamorfosis Edukasi Informal Online Melalui Platform Digital Sebagai Peluang Bisnis Baru Endah Fantini; Rousdy Safari Tamba
Majalah Ilmiah Bijak Vol 17, No 1: March 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.319 KB) | DOI: 10.31334/bijak.v17i1.831

Abstract

The existence of digital and online-based technology has supported disruption in society. This also changed the dynamics of the education business to be able to change the development of digitalization which became a milestone in the Industrial Revolution 4.0. The existence of formal education is starting to become popular because today's learning media is very easy to obtain through Video On Demand on the internet. Although now more and more are offering informal education with the virtual learning model. Although not a few, take advantage of this opportunity to provide informal education for new business opportunities. Through Mediamorfosis Theory, here the researchers found that the convergence of informal education has changed the pattern of learning that is related to technical expertise for audiences who have a high level of activity. Besides, this informal study also provides official certificates approved by the institution, so that the potential, business too, formality, informal, and informal.