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Journal : JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)

Kontribusi Ibu Rumah Tangga Dalam Menopang Perekonomian Keluarga Pada Masa Pandemi Covid-19 Di Desa Padak Guar Kecamatan Sambelia Huzain Jailani; Farhana Muhammad; Isfi Sholihah; Sopi Yani
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 6 No 2 (2022): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v6i2.6148

Abstract

The impact of COVID-19 hampered the growth of MSMEs. Micro, Small and Medium Enterprises (MSMEs) are one of the business units that play an important role in the growth and development of the economy in Indonesia. MSMEs are also one of the backers of the economy in Indonesia, especially in lower and middle class society. MSMEs have a strategic role in the government's efforts to overcome poverty and movement, because MSMEs can absorb labor so that the impact caused by not absorbing the workforce in the world of work is reduced. In the world of work in MSMEs, we cannot deny that women also contribute to being a factor in work hardiness. This research aims to; knowing the contribution of housewives in supporting the family economy through Brown Sugar MSMEs in Padak Guar Village, Sambelia District during the Covid-19 Pandemic. This research is a type of qualitative research with a qualitative descriptive approach. Data collection technique; observation, interview, documentation and literature study. Testing the validity of the data; source triangulation, technical triangulation and time triangulation. The data analysis procedure uses data reduction, data presentation, and draws conclusions.The results of this study show that the factors behind housewives working as Brown Sugar SMEs include: a) economic factors, b) educational factors, c) environmental factors, namely the location of the Brown Sugar SMEs where they live, d) social factors. The form of contribution given by housewives in the family; 1) women as wives, 2) women as housewives, 3) women as educators. Contribution of housewives in the family economy during the Covid-19 pandemic, namely additional income earners in the family economy and financial managers in the household. The income contribution of housewives that has been made from Brown Sugar MSMEs is 54.16% in Padak Guar Village, Sambelia District. This means that the contribution of a housewife is able to support the family's economy so that the family's needs are met every day so that the family's economic life increases.
Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan Petani Tembakau Kasturi Di Kecamatan Suela Farhana Muhammad; Isfi Sholihah; Mirza Yuliana
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 1 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i1.15873

Abstract

This study aims to determine the analysis of the factors that affect the income of kasturi tobacco farmers is Suela District. The type of research is descriptive quantitative, with a population of 3,093 and a sample of 72 Kasturi tobacco farmers. The technique chosen is the proposive sampling technique, the data collection technique is observation, documentation of assumption test and hypothesis testing, path analysis test, and to analyze the data using multiple linear regression using the SPSS 16 application. Then the results of the t test show that price significance value is 0,148 > 0,05 and the t count value is -1,464 < t table value 1,995 then it is rejected, the production cost is 0,00 < 0,05 with the t arithmetic value 9,391 > the t table value is 1,995 then Ha2 is accepted while the quality iss 0,397 > 0,05 and the t value is. -0,853 < t table value is 1,995, then Ha3 is rejected. So it can be concluded that price and quality have no significant effect on the income of tobacco farmers in Suela District, while production costs have a significant effect on the income of tobacco farmers is Suela District. Based on the results of the analysis of the simultaneous F test, namely the calculated F value > F table (31,392 > 2,74), then Ha4 is accepted. In addition, the value of sig 0,00 < 0,05 indicates that there is a significant effect of price, production costs and quality simultaneous effect on the income of tobacco farmers through quality as an intervining variable
Analisis Strategi Pemasaran Produk Industri Kerajinan Kain Tenun Songket Di Desa Pringgasela Kabupaten Lombok Timur Farhana Muhammad; Susilawati Susilawati; Rafiza Uliya
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.24787

Abstract

This research aims to determine the strategies used to market the products of the songket woven cloth craft industry in Pringgasela Village by collecting data using observation, interviews and documentation using a descriptive qualitative approach. using the SWOT analysis method. Based on the research results, it is known that the marketing strategy carried out by the Songket Woven Fabric Craft Industry in Pringgasela Village, East Lombok Regency is to maintain the quality of raw materials, as well as woven motifs and patterns. Songket Woven Cloth Craft Product Industry in Pringgasela Village, East Lombok Regency has different prices in terms of the complexity of the pattern. "Based on an analysis of the external environment of the Songket Woven Fabric Industry, an EFAS matrix calculation of 8.5 was obtained. This shows that traditional Pringgaasela songket weaving has a greater opportunity factor than threat factor. Based on the analysis of the internal environment of Pringgasela Traditional songket weaving, the IFAS matrix calculation result was 10.6. "Based on the analysis of the Certesius Diagram, it was found that Pringgasela songket weaving is in the first phase of aggressive growth (grow oriented strategy) so that the alternative strategies implemented by Pringgasela Songket Weaving are market penetration strategies, market development, and maintaining product quality and improving services..
Strategi Bertahan Pedagang Kue Basah dalam Upaya Menghadapi Persaingan Online Shop Di Desa Sikur Kabupaten Lombok Timur Susilawati Susilawati; Rohaeniyah Zain; Farhana Muhammad; Isfi Sholihah; Siska Hidayatul Aini
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.25640

Abstract

The aims of this research were; 1) To find out where a cake merchant is in the midst of an online shop and 2) To find out what strategy the village wet cake merchants used in tackling the online shop competition. The study involves qualitative methods. The subject of research is the 10 people selling dump cake in the Village of Sikur. The data in this study is obtained through three methods, namel observation, interviews, and documentation. The data from this study was analyzed by reducing data, presenting data and drawing conclusions. The results of this study indicate that; 1) The state of the wet cake traders in the Sikur Village has a few decreased buyers caused by the presence of a new trade that is trading through online shop. The presence of this new trades system makes competition among traders stronger and plus also the progress of society that makes conventional trade begins to be abandoned. As a result of revenue most of the the wet cake traders in the Sikur Village decreased. 2) Most of the wet cake merchants in the Village of Sikur have a special defense strategy. The strategy used is product quality improvement strategies and promotional strategies.