Claim Missing Document
Check
Articles

Found 22 Documents
Search

ANALISIS PENGARUH PROMOSI PENJUALAN DAN PERIKLANAN TERHADAP PEMAKAIAN KARTU KREDIT BANK MANDIRI DI KOTA PALEMBANG Asmarullah Akbar; Zakaria Wahab; A. Widad; Syamsurijal AK
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 17, No 1 (2019): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.351 KB) | DOI: 10.29259/jmbs.v17i1.9030

Abstract

Tujuan penelitian– Penelitian ini meneliti tentang analisis pengaruh promosi penjualan dan periklanan terhadap keputusan pembelian (studi kasus Pemakaian Kartu Kredit Bank Mandiri di Kota Palembang).Desain/Metodologi/Pendekatan– Penelitian ini menggunakan teknik analisis regresi liniear berganda. Ruang lingkup penelitian terbatas pada Pengaruh variabel promosi penjualandan periklananterhadap pemakaian Kartu Kredit Bank Mandiri di Kota Palembang. Rancangan penelitian bersifat kausalitas untuk melihat pengaruh antar variabel bebas dan variabel terikat. Data yang digunakan dalam penelitian ini adalah data primer yang diambil melalui penyebaran kuisoner. Populasi dalam penelitian ini adalah nasabah yang memiliki Kartu Kredit Bank Mandiri yang aktif dalam menggunakan Kartu Kredit di Kota Palembang. Sampel diambil dengan menggunakan teknik non probabilitysampling.Temuan– Berdasarkan hasil penelitian ini menunjukkan bahwa promosi penjualan dan periklanan berpengaruh terhadap pemakaian kartu kredit.Keterbatasan penelitian– Objek penelitian ini hanya berfokus pada nasabah yang menggunakan kartu kredit mandiri di kota Palembang. Oleh karena itu hasil penelitian ini hanya dapat diimplementasikan pada nasabah kartu kredit mandiri di wilayah Kota Palembang saja. Sehingga untuk penelitian selanjutnya diharapkan dapat memperluas objek penelitian tidak hanya di wilayah Kota Palembang saja.Originality/value– Kebaruan dari penelitian ini dari penelitian sebelumnya adalah penambahan variabel baru yaitu variabel periklanan.Keywords: Purchase Decision, Sales Promotion, Advertising, and Credit Card.
Training on Using and Making Cloth Masks for Housewives in Kerinjing Village Abdul Bashir; Nurlina T Muhyiddin; Syamsurijal Syamsurijal; Didik Susetyo; Bambang Bemby Soebyakto; Hamira Hamira; Andi Nurul Astria
Sricommerce: Journal of Sriwijaya Community Services Vol 2, No 2 (2021): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v2i2.68

Abstract

The spread of the Covid-19 outbreak is a serious problem that threatens the health and must be addressed immediately. People are required to comply with health protocols, one of which is by wearing a mask. The use of masks is an effort to minimize the transmission of the Covid-19 virus. The high demand for masks, especially medical masks, causes scarcity and high prices in the market. As an alternative, a cloth mask is needed that can be used daily for activities for the community during the Covid-19 pandemic. The purpose of this community service activity is to socialize the proper and correct use of cloth masks. This service activity also aims to provide training to housewives to make masks independently from cloth that can be used in daily activities. Besides functioning as a prevention for the Covid-19 virus, cloth masks can also be sold as an effort for housewives during the Covid-19 pandemic. Methods of activity and implementation are carried out through outreach, training, and mentoring approaches.
The Effect of Fiscal Decentralization to Gross Domestic Regional Product of District / City in South Sumatra Province Dessy Dian Syari; Syamsurijal Syamsurijal; Bernadette Robiani
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 1 No. 2, June 2017
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.654 KB) | DOI: 10.29259/sijdeb.v1i2.181-202

Abstract

This study aims to examine the effect of fiscal decentralization on gross regional domestic product (GRDP) of districts in South Sumatera. The data used in this study are secondary data in the form of GRDP, district expenditure to provincial expenditure ratio, district revenue to district expenditure ratio and balancing fund to district revenue ratio in 15 districts/cities in South Sumatera for 11 years during the period of 2005-2015. Multiple regression analysis on fixed effect model is used in analyzing the data. The result shows that simultaneosly, fiscal decentralisation has significant effect on GRDP of districits/cities in South Sumatera. However, in partial test, the district expenditure to provincial expenditure ratio is positive and insignificant. This is related to the district expenditure allocation that has not any direct impact on the district economy thus, it has yet to give results that can support the economic growth.
The Analysis of Income per Capita Convergence on ASEAN Plus Three (APT) Countries Any Fatiwetunusa; Syamsurijal Syamsurijal; Sa’adah Yuliana
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 1 No. 1, March 2017
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3742.834 KB) | DOI: 10.29259/sijdeb.v1i1.51-76

Abstract

The main objective of this study is to test the convergence of income per capita in APT countries through three models: absolute convergence, conditional convergence and sigma convergence. Regression analysis of panel data from 13 APT countries during the period of 2001-2014 is used to analysed to study problem. In absolute convergence model, the growth of real GDP per capita and initial real GDP are used as the variables, meanwhile, 8 variables such as the growth of real GPD per capita, initial real GDP per capita, labor force ratio, value added in agricultural sector, value added in industrial sector, terms of trade, foreign direct investment and internet users ratio are analyzed in conditional convergence model. According to the Solow model, the economies of the countries will converge in which the growth of income per capita of developing countries will be higher than those of developed countries. The economies will be convergent if the countries tend to move to a similar steady state resulting in smaller gap between the countries. Based on the results of absolute convergence and conditional convergence models, APT countries is converging with the rate of 2% and 2.2%. This is consistent with the results of sigma convergence model that shows a declining trend in the dispersion of real GDP per capita in APT regions. The growth of real GDP per capita is influenced by initial GDP per capita, labor force ratio, value added in agricultural sector, value added in industrial sector, terms of trade, foreign direct investment and internet users ratio. Developed countries such as Singapore, Brunei Darussalam and South Korea experience the impact of high real GDP per capita growth. On the contrary, Indonesia, Laos, Vietnam and The Phillipines undergo the impact of low GDP per capita growth.
Dynamic Model of Firm Value: Evidence from Indonesian Manufacturing Companies Kemas Muhammad Husni Thamrin; Syamsurijal Syamsurijal; Sulastri Sulastri; Isnurhadi Isnurhadi
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 2 No. 2, June 2018
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.94 KB) | DOI: 10.29259/sijdeb.v2i2.151-164

Abstract

This study aims to determine the factors that affect to firm value. The data used in this study is secondary data obtained from the Indonesia Stock Exchange which includes financial statements. This research sample uses 45 manufacturing companies, the period 2012-2016. The analysis used is a quantitative approach with panel data regression model, with estimation of fixed effect model. The findings of this study indicate that simultaneously the value of firms is influenced by investment decisions, financial decisions, and financial performance. While partially, financing decision has dominant influence from other variables, namely investment decision dan corporate performance. The conclusions of this study indicate that investment decisions and firm performance have a positive relationship to firm value, while financing decisions have a negative effect on firm value. In addition, the lag of firm value shows the long-term impact on the firm's value model. 
THE ROLE OF CUSTOMER INNOVATION AND ORIENTATION ON THE BUSINESS PERFORMANCE OF PT PEGADAIAN (PERSERO) SUMATERA AREA OF SOUTH SECTION Joko Prasetyo; Syamsurijal AK; Zakaria Wahab; Muchsin Saggaff Shihab
Dinasti International Journal of Economics, Finance & Accounting Vol 1 No 2 (2020): Dinasti International Journal of Economics, Finance & Accounting (May - June 2020
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i2.308

Abstract

Facing increasingly stringent global markets, PT Pegadaian (Persero) continues to innovate various products and services, but its business performance has not yet satisfied various parties. The purpose of this study is to determine the role of innovation in the relationship between customer orientation and business performance. Another objective is to obtain empirical evidence of the influence of customer orientation both directly and indirectly on the business performance of PT Pegadaian (Persero). The design of this study uses a quantitative approach with a survey method. The research model is confirmatory, so the data analysis technique used is the structural equation model (SEM) with the application of the LISREL program. The study population was all customers of PT. Pegadaian (Persero) in the Southern Sumatra Region. The total sample of 120 respondents taken by accidental sampling. The results of this study indicate that the direct influence of customer orientation on business performance is smaller than the indirect effect. This shows that the innovation variable is a good mediator for the relationship between customer orientation and business performance. The better customer orientation is done, it will increase innovation, which in turn will affect the business performance of PT Pegadaian (Persero). The managerial implication of this research is the need for PT Pegadaian, especially in the marketing division to continue to carry out customer-oriented marketing strategies with various innovations that customers need.
PERBANDINGAN ESTIMASI MODEL RESPON KUALITATIF MENGGUNAKAN METODE OLS, GMM DAN MAXIMUM LIKELIHOOD: PADA KASUS PROBABILITAS KEPEMILIKAN MOBIL RUMAH TANGGA DI KELURAHAN PAHLAWAN KOTA PALEMBANG Syamsurijal AK; imam Asngari
Jurnal Ekonomi Pembangunan Vol 11, No 1 (2013): Jurnal Ekonomi Pembangunan
Publisher : Department of Development Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jep.v11i1.4909

Abstract

This study aim to comparing accuracy in the analysis of qualitative response data especially to analyze the probability of car ownership households by using LPM models , GMM,  Probit and Logit Models. Primary data is taken from households in the Kelurahan Pahlawan Kota Palembang. The result of the coefficients and constants model by using OLS and GMM estimation  is the same, only slightly different in the standard error, where the GMM standard error is slightly smaller than the OLS standard errors, but of probability gives the same conclusion. Where as estimated by using Maximum Likelihood method such as  probit and logit models better than OLS and GMM estimate. In the case of car ownership results estimation methods of logit model give coefficient greater than the coefficient probit model. But the determination of the coefficient by McFadden ( R2MCF ) probit models is higher than R2MCF logit model. Based from Akaike information criterion (AIC) and Schward Criterion (SC) indicators,  probit model is better than the logit model. Thus, in the result of the model, probit model is better than the logit model. If income rises, as the prediction Probit models, households will have a probability buying a new car is rapid, otherwise if income drops, then the probability of the household will be quickly decided not to buy a car. In the logit model if income increases, then probability of buying car a smaller because it does not immediately decide to buy a car , so if revenues fall,  does not mean it will not buy the car, but did delay for the foreseeable future . Excellence both probit and logit models, can be predicted of the probability additional effects (marginal effect). However, marginal  effects on the model probit is higher than the logit model. Keywords: Probability Linier Model, General Method of Moment, Maximum Likelihood- Probit, and Logit.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN AYAM POTONG UNTUK KONSUMSI RUMAH TANGGA DI KECAMATAN SAKO Festriani Christine; Syamsurijal AK; Suhel Suhel
Jurnal Ekonomi Pembangunan Vol 1, No 2 (2003): Jurnal Ekonomi Pembangunan
Publisher : Department of Development Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jep.v1i2.4746

Abstract

The purpose of this research is to analyze a few factors that influence the demand for breeder chicken in Sako Palembang. Income level, family number, the price of breeder chicken and price of fish are the independent variable and demand of breeder chicken as the dependent variable. Quantitative for analysis are with regression models. The result on regression model has improved that the independent variable significantly influencing the dependent variable. Keywords: Demand for breeder chicken, income level, family number, the price of breeder chicken, and price of fish.
FAKTOR-FAKTOR YANG MEMPENGARUHI PERTUMBUHAN OUTPUT SEKTOR PERTANIAN DI SUMATRA SELATAN Syamsurijal Syamsurijal
Jurnal Ekonomi Pembangunan Vol 5, No 2 (2007): Jurnal Ekonomi Pembangunan
Publisher : Department of Development Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jep.v5i2.4836

Abstract

The purpose of this study is to kow factors that affect growth rate of production of agricultural sector in South Sumatera province. It is assumed that total factor productivity, capital, and labor determine the growth rate of output of the sector. A Cobb-Douglas production function is used to determine those factors that may influence the growth rate of output of agricultural sector. The results indicate that total factor productivity has a positive dominant effect on growth rate of production of agricultural sector, while capital and labor have a negative effect. Therefore, it suggests that the growth rate could be raised if there is a reduction in the use of capital and labor. However care should be taken because agricultural sector play an important role in absorbing labor force in South Sumatera province. Key Words: Total Factor Productivity, Economic Growth, Agricultural sector
PENGARUH PRODUKSI BERAS, STOCK BERAS DAN INFRASTRUKTUR JALAN DAN JEMBATAN TERHADAP INFLASI DI SUMATERA SELATAN Syamsurijal Syamsurijal
Jurnal Ekonomi Pembangunan Vol 6, No 2 (2008): Jurnal Ekonomi Pembangunan
Publisher : Department of Development Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jep.v6i2.4850

Abstract

The purpose of this research is to know the effects of rice production, rice stock, and road & brige condition on rate of inflation in South Sumatera province. The data used in this study are aggregative secondary data from year 2000 to year 2007, and are utilized to estimate a multiple regression model  in the form of double-logaritm. The results of estimation show that rice production, rice stock, and road & brige condition neither totally nor partially influence the rate of inflation in South Sumatera significantly. However, the results show that they are theoretically consistent with and support the expectation. It suggests that one who wants to do the same kind of further research, she or he should use disaggregative data to allow more variation in the data set in order to obtain  sound results statistically. Key Words: Inflation, rice production, rice stock, and road & bridge condition.