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All Journal Jurnal Manajemen dan Agribisnis JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Bisnis dan Manajemen Jurnal Organisasi Dan Manajemen Jurnal Bisnis dan Akuntansi JBMR: Journal of Business and Management Review Asia Pacific Journal of Management and Education(APJME) Kajian Branding Indonesia Asia Pacific Journal of Management and Education Journal of Social Science Open Access DRIVERset
Sekar Wulan Prasetyaningtyas
Binus Business School, Binus University
Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Ideal Leader Behaviour in the Workplace Nyiayu Olivia Miranda Bakrie; Gilang Rafi Chandra; Gemerlang Adhityatama; Sekar Wulan Prasetyaningtyas
Kajian Branding Indonesia Vol 4 No 2 (2022): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.4.2.79-90

Abstract

Entrepreneurs in Indonesia believe that digital products and services may enable a more efficient and effective way of living. The key to achieving success in the era of digital transformation is to disrupt the market by providing consumers with exceptional value. In order to execute this correctly, businesses must be both effective and effective in achieving this expectation. Today Indonesian large businesses are digitalized and prepared to create disruptive, consumer-focused innovation as a result of this effort. In addition, as of 2022, Indonesia had the highest number of digital start-up enterprises among Southeast Asian nations, with 2,345 registered. Leadership is a factor in the success of digital firms, and digital businesses that must develop for the benefit of other companies are no exception. We believe that significant effort needs to be done in order to grasp the leadership behavior of the executives in payment aggregator firms. This research was conducted at Tangerang Indonesia-based software and consulting business. Since 2014, the company's main focus has been billing aggregation, and it currently has over 150 partners. Interviews were conducted in Indonesian, which would subsequently be translated into English for the purpose of this research. The outcomes showed that corporate leaders of a billing aggregator company have three types of behaviors that are considered desirable for their staff. Relationship-related, performance-related, and conflict-related behaviors are all interconnected. Ideal leaders establish clear boundaries not only between jobs but also between their relationships with employees.
THE USE OF EMPLOYER BRANDING DIMENSIONS TO ATTRACT FRESH GRADUATES Sekar Wulan Prasetyaningtyas; Michelle Sim; Brian Hariman Triantoro; Allen Allen
Jurnal Bisnis Manajemen Vol 23, No 1 (2022): March 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v23i1.891

Abstract

One of the obstacles in the company recruitment process is the change of labor force generation. Indonesia has already shifted the labor force to generation Z. This research aims to examine the influence of employer branding dimensions consisting of work environment, compensation and benefits, corporate reputation, corporate vision and leadership, and corporate social responsibility in attracting work interests. This cross-sectional study with an online questionnaire to 306 fresh graduate respondents domiciled in Jakarta, Bogor, Depok, Tangerang, South Tangerang, and Bekasi (Jabodetabek). Data analysis uses linear regression methods. The study results indicate that all employer branding variables positively affect the intention to apply for a job. This aspect needs to be considered by the company in increasing the intention to apply for a job from fresh graduate employees’ candidates who are currently generation Z. The work environment has the highest average value towards applying for a job. It can be due to the primary purpose of generation Z is choosing the company where they will work in the comfort of the workplace atmosphere.
Analysis of Digital Marketing Processes to Improve Business Performance: Foods and Beverages MSMEs in Indonesia Elvita Laurensia Santoso; Walda Vivian; Sekar Wulan Prasetyaningtyas
Journal of Social Science Vol. 4 No. 5 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.323 KB) | DOI: 10.46799/jss.v2i6.276

Abstract

In this era, the way people do business has switched to digital marketing. Accordingly, the purpose of this research is to find out the right digital marketing processes to improve business performance, with a focus on foods and beverages MSMEs in Semarang, Indonesia, motivated by the growth of digital marketing implemented by business owners. This research paper is based on a qualitative approach with a descriptive research method and used literature review, interviews, and observation to collect the data. This research examines the digital marketing processes of foods and beverages MSMEs in Semarang, which has rarely been focused on, and reveals that MSMEs that carried out more complete digital marketing processes have the potential to improve business performance.
Analysis of Digital Marketing Processes to Improve Business Performance: Foods and Beverages MSMEs in Indonesia Elvita Laurensia Santoso; Walda Vivian; Sekar Wulan Prasetyaningtyas
Journal of Social Science Vol. 3 No. 1 (2022): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.057 KB) | DOI: 10.46799/jss.v3i1.289

Abstract

In this era, the way people do business has switched to digital marketing. Accordingly, the purpose of this research is to find out the right digital marketing processes to improve business performance, with a focus on foods and beverages MSMEs in Semarang, Indonesia, motivated by the growth of digital marketing implemented by business owners. This research paper is based on a qualitative approach with a descriptive research method and used literature review, interviews, and observation to collect the data. This research examines the digital marketing processes of foods and beverages MSMEs in Semarang, which has rarely been focused on, and reveals that MSMEs that carried out more complete digital marketing processes have the potential to improve business performance
Human Resource Management In A Coffee Beverage Sme To Gain Competitive Advantage In Indonesia Robertus Romario; Sekar Wulan Prasetyaningtyas; Anita Maharani
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i3.13027

Abstract

As a developing country, SMEs play an important role in Indonesia’s economy development. The prevalence of food and beverages SMEs in Indonesia is on the rise and on a tight competition, specifically coffee business. Inevitably, for the last couple of years, the number of new SMEs focusing on coffee beverage business is on the rise. Gaining a competitive advantage is essential for SMEs to achieve sustainability and profitability. There has been a dearth of studies on researching the importance of strategic human resource management to gain competitive advantage specifically for SMEs. Thus, this study aims to fill the gap in the literature on the topic and aims to assist entrepreneurs and SME founders in gaining competitive advantage through strategic human resource management. This study explores Kopi Soe, one of the most successful and leading coffee beverage SME in Indonesia on how Kopi Soe has been strategically manage its human resource to gain competitive advantage among its competitors. This study utilizes in-depth interview to collect data as qualitative method with Kopi Soe’s founders and employees to capture the human resource experience and how effective human resource management has been successfully putting them as the top coffee beverage SME in Indonesia in two years. The study found that Kopi Soe’s high involvement of human resource management positively increases competitive advantage through both innovative performance and entrepreneurial performance. Moreover, since most of the employees are millennials, this study also includes managerial implications on how to manage millennials in SMEs.
Co-Authors Afif Darmawan Aishah, Aishah Aji Hermawan Aji Hermawan Allen Allen Anita Maharani Anita Maharani Bevi Prapasatya Puhirta Brian Hariman Triantoro Clivensen Heryanto Dewi Nusraningrum Doni Ardono Kusmanto Elvita Laurensia Santoso Gemerlang Adhityatama Gilang Rafi Chandra Hansen, Brenda Hutauruk, Wira Roho Br Kresna Chandra Putra Kuspriandani, Deviana M. Syamsul Maarif Made Gede Dwi Lingga Utama Michelle Sim Nadia Fasha Nurfauzi Nyiayu Olivia Miranda Bakrie Ridwani Sobir Robertus Romario Sobir Sobir Sugiharto Bangsawan Tanjung Syamsul Maarif Tedo Aris Pratama TRI MAYANG MEKAR Walda Vivian Wulandari, Sisca Putri