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All Journal Biblio Couns : Jurnal Kajian Konseling dan Pendidikan Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Basicedu JURNAL MANAJEMEN BISNIS Health Information : Jurnal Penelitian Journal of Enterprise and Development (JED) Community Development Journal: Jurnal Pengabdian Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL MANAJEMEN AKUNTANSI (JUMSI) Humantech : Jurnal Ilmiah Multidisiplin Indonesia Proceeding International Seminar of Islamic Studies Journal of Student Development Informatics Management (JoSDIM) Jurnal Basicedu Jurnal Ekonomika Manajemen Dan Bisnis Madani: Multidisciplinary Scientific Journal Maktabatun: Jurnal Perpustakaan dan Informasi Jurnal Informatika Ekonomi Bisnis SURPLUS : Jurnal Ekonomi dan Bisnis Jurnal ABDIMAS MUTIARA
Ramadhani, Sri
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Journal : JURNAL MANAJEMEN BISNIS

 1 
Strategy Analysis Using the Business Model Canvas Method: Case Study: Hendy's Bakery in Tembung Siregar, Nurul Haliza; Ramadhani, Sri; Harahap, Muhammad Ikhsan
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.767

Abstract

This research aims to analyze the Business Model Canvas of Hendys Bakery, which comprises nine elements: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The research adopts a qualitative descriptive research method, employing semi-structured interviews for data collection. The analysis reveals that Hendys Bakery's customer segments encompass individuals of all ages, including tourists visiting attractions in Deli Serdang Regency and Medan City. Value propositions consist of quality products with delicious and fresh taste (bread and cakes), attractive packaging, affordable prices, and a variety of more than eight product types. Customer relationships are fostered through effective communication, easy ordering processes, bulk purchase discounts, and secure packaging for online transactions. Channels for distribution include online promotions and sales via social media, direct sales, collaborations with large supermarkets, and participation in events or bazaars. The primary revenue streams for Hendys Bakery originate from direct sales and sales through gift shops, minimarkets, or supermarkets in Tembung. Key resources comprise production facilities, equipment, high-quality cake ingredients, and appealing packaging. Key activities involve diverse product manufacturing processes and direct sales. Key partnerships for Hendys Bakery include raw material suppliers (flour, butter, sugar producers), local government, financial institutions, supermarkets/minimarkets, and gift shops. To enhance its business model, Hendys Bakery needs to focus on improving customer relationships, channels, revenue streams, key resources, key activities, key partnerships, and cost structure. However, customer segment and value proposition elements require maintenance rather than improvement.
Co-Authors Amalia, Rizka Do’a Andi Nilawati Usman Annisa, Moza Arian, Rahmat Arsyad, Muhammad Aryadi Barus, Erishta Khofifah Dayantri, Dayantri Dwi Ningsih, Siska H Anwar, St Hadijah Harahap, Muhammad Ikhsan Hasibuan, Arridho Hasibuan, Saima Putri Husna, Isnaini Ilhamy, Muhammad Lathief Ilmi, Uswatul Insani, Arrafi Izar, Sri Listiana Leli, Nur Lubis, Anita Pramadani Lubis, Listiya Andana Maulana, Andra Maulida, Syakya Meliala, Sinarsi Melyani Sari Sitepu, Melyani Sari Mora, Indo Muhammad Aldi, Muhammad muhammad Syahbudi, muhammad Ningsih, Siska Dwi Nirwana, Devi Nufikha, iyundzira Nurul Inayah Nurul Jannah Pratama, Aswan Pufa, Rere Putri, Trisna Eka Ramadhani, Hasrinda Risnawati Risnawati Riu, Deviana Soraya Rizky, Dina Zairina Salsabila, Fazira Sari, Sinta Affrilliana Siagian, Linda Syafitri Siagian, Salsabilla Amanda Putri Sinarsi Siregar, Dewani Oktaviani Siregar, Nurul Haliza Stang Stang Syarvina, Wahyu Tahir, Arsil Tobing, Laksana Usman, Lukman Wardana, Ilham Tri Wulandari, Fira