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All Journal JEM17: Jurnal Ekonomi Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis ARSY : Jurnal Aplikasi Riset kepada Masyarakat ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Triwidyati, Endang
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Sosialisasi Tentang Pentingnya Hak Kekayaan Intelektual Bagi UMKM Pangastuti, Ria Lestari; Triwidyati, Endang; Kristanti, Desi
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 3 No 2 (2023): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v3i2.2637

Abstract

MSMEs in Indonesia are predicted to be the biggest pillars of the economy. This can be seen from the significant emergence of new MSME actors in Indonesia. In 2022, the East Java Representative projects that East Java's economic growth in 2022 can be boosted to reach 5 percent - 5.8 percent through a number of efforts to increase economic sectors, one of which is MSMEs. [1]. Of the 64.1 million MSME actors in Indonesia, only 10,632 are managing their trademarks, this phenomenon occurs due to the lack of awareness of MSME actors on intellectual property rights. Meanwhile, for the management of IPR, many conveniences have been provided, including the bus registering IPR via online by fulfilling the requirements that have been applied by the Directorate General of Intellectual Property Rights. The problems that occur are: 1. MSME actors have very low knowledge of HKI, 2. MSME actors do not know the benefits of HKI for their business, 3. MSME actors do not know the procedure for registering IPR. The benefits of HKI protect their work with HKI
PELATIHAN STRATEGI BRANDING DALAM MENINGKATKAN OMSET PENJUALAN PRODUK INDUSTRI RUMAH TANGGA DI PERUMAHAN TUGUREJO Triwidyati, Endang; YAP, Nonni; Pangastuti, Ria Lestari; Nurjanah, Salis; Febiola, Elsa
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.23997

Abstract

Desa Tugurejo adalah salah satu daerah yang berada di Kecamatan Ngasem Kabupaten Kediri, daerah ini memiliki banyak industri rumah tangga yang sedang berkembang dibidang kuliner seperti pembuatan kue kering, tahu bakso, siomay, risol, getuk pisang, sempol, asinan buah, salad, cake dan aneka kue basah. Pemasaran produk industri rumah tangga di daerah tersebut rata-rata dilakukan secara langsung di lingkungan sekitar tempat tinggal. Pengetahuan pelaku usaha mengenai pemasaran khususnya tentang strategi branding dalam meningkatkan omset penjualan masih sangat minim. Dengan kondisi tersebut omset penjualan produk industri rumah tangga di Desa Tugurejo masih tergolong rendah sehingga diperlukan solusi dalam meningkatkan omset penjualannya. Solusi untuk meningkatkan omset penjualan produk industri rumah tangga di Desa Tugurejo yaitu dengan memberikan pelatihan strategi branding pada produk industri rumah tangga Metode yang digunakan dalam kegiatan ini yaitu dengan analisis situasi, sosialisasi, pelatihan, monitoring dan evaluasi. Hasil dari kegiatan ini yaitu meningkatkan pengetahuan dan keterampilan pelaku usaha mengenai pemasaran khususnya tentang strategi branding. Memperluas jangkauan pemasaran produk sehingga omset penjualan industri rumah tangga di Desa Tugurejo mengalami peningkatan.
The Influence of Leadership and Compensation on Employee Performance at the Tulungagung Tobacco Factory Puspitasari, Mifta Dea; Kristanti, Desi; Triwidyati, Endang
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i1.10944

Abstract

The orientation of the scientific work that the researcher has compiled is none other than as a benchmark for the implications of leadership and compensation on the performance of Tulungagung tobacco factory employees. This research uses a quantitative explanatory method using purposive sampling on 35 respondents. Observation, interviews, questionnaires are data collection methods that researchers use. Validity test, reliability test, classical assumption test, multiple regression test, coefficient of determination test, and hypothesis test as analysis of the data the researcher obtained. (1) partial test results or t test of the leadership variable with a value of 0.024. Thus, the Leadership variable (X1) partially has implications for the performance of Tulungagung tobacco factory employees, because the significant value is X1 = 0.024 < 0.05. So the researcher can state that the first hypothesis is accepted. (2) partial test results (t test) of the Compensation variable (X2) have a significant t value of 0.001. From these results, the compensation variable partially has significant implications or influence on the performance of Tulungagung tobacco factory employees. Which is the value of X2 = 0.001 < 0.05. So in this research the second hypothesis is accepted. (3) simultaneous test results (f test), Leadership (X1) and Compensation (X2) simultaneously influence Employee Performance (Y). Based on the calculation results obtained, the calculated F is 12.425 which is greater than F table 3.29 and the sig value is 0.000 <0.05, so H0 is rejected and H1 is accepted, so it can be concluded that the leadership and compensation variables influence the performance of Tulungagung tobacco factory employees. Keywords: leadership, compensation and employee performance.
Pelatihan Pengelolaan Keuangan Desa Berbasis Aplikasi Siskeudes Untuk Meningkatkan Akuntabilitas Dana Desa Yap, Nonni; Laely, Nur; Triwidyati, Endang; Agustina, Eka; Prihardini, Oktaviani Wahyu
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 5 No. 1 (2024): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v5i1.927

Abstract

Menurut Undang-Undang Nomor 6 Tahun 2014, pemerintahan desa wajib menyelenggarakan sistem politik tersendiri. Seiring berjalannya waktu, UU Desa telah memberikan dampak besar terhadap pembangunan desa. Meski demikian, tidak dapat dipungkiri bahwa sejumlah kepala dan aparat desa mendapat kritik karena gagal menegakkan hukum setempat. Penyebabnya adalah buruknya kualitas sumber daya manusia yang bertugas mengawasi keuangan desa dan kurangnya pemahaman terhadap peraturan. Tujuan dari acara ini adalah untuk memberikan informasi dan edukasi yang diperlukan kepada pengurus desa dalam mengelola keuangan desa. Penelitian Tindakan Partisipatif (PAR) adalah teknik atau metode yang digunakan, dimulai dengan survei lokasi dan dilanjutkan dengan analisis masalah, perumusan solusi, pelaksanaan pelatihan, dan penilaian. Diketahui bahwa dengan terlibat dalam acara-acara ini, para peserta memperluas pemahaman mereka tentang pengelolaan keuangan desa dan memberikan jawaban atas permasalahan yang mereka hadapi. Pejabat desa mungkin akan lebih mudah melaporkan keuangan desa dengan bantuan Sistem Keuangan Desa (SISKEUDES), sehingga memastikan dana yang dilaporkan transparan dan akuntabel.
Utilizing TikTok as A Promotional Platform for Small and Medium Enterprises: A Strategic Approach Islami, Wahyu Nurul; Putra, Yudiarto Perdana; Triwidyati, Endang
Target : Jurnal Manajemen Bisnis Vol 6 No 1 (2024): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v6i1.4069

Abstract

Advances in digital technology, such as the emergence of TikTok, have changed how we live, work, and communicate. TikTok is used as an entertainment medium and as a platform to promote businesses because it can reach the target market easily through creative content. This research aims to determine the strategy for using TikTok social media as a promotional medium for Small and Medium Enterprises (SMEs), such as Sultan Mango Malang. The method used is a descriptive qualitative approachData collection techniques were carried out through documentation, observation, and interviews, then analyzed using the data triangulation method. The results of this study show that the strategies successfully implemented by the SMEs include actively following popular trends, interacting directly with the audience, utilizing the live streaming feature, consistently uploading content, working with influencers, and holding discount promos and prizes. It also shows that user participation and interaction are the main keys to assessing the success of TikTok's promotional strategy. Sultan Mango Malang can increase product awareness and improve the quality of services provided as they actively respond to every form of user interaction quickly. Therefore, the findings of this research significantly contribute by offering comprehensive and actionable insights for local enterprises and SMEs aiming to leverage TikTok effectively to enhance sales figures and foster long-term customer loyalty.
Co-Authors desi kristanti, desi Eka Agustina, Eka Febiola, Elsa Islami, Wahyu Nurul Laely, Nur Nonni YAP Nurjanah, Salis Prihardini, Oktaviani Wahyu Puspitasari, Mifta Dea Ria Lestari Pangastuti Yudiarto Perdana Putra, Yudiarto Perdana