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Identitas Visual pada Signage System di Pusat Perbelanjaan Metro Indah Mall Sri Soedewi
Waca Cipta Ruang Vol 5 No 2 (2019): Vol 5 No 2 (2019) : Waca Cipta Ruang
Publisher : Program Studi Desain Interior Unikom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/wcr.v5i2.2265

Abstract

Mall is a modern shopping center that provides maximum comfort in shopping for visitors. Metro Indah Mall is the largest modern shopping center in East Bandung that provides a variety of needs. Inside Metro Indah Mall there are many facilities and a fairly large commercial area. To make mall visitors stay comfortable when exploring all areas and easily determine the location they want to visit, the visitors need an information board and wayfinding sign that easily to understand, attracts attention and has its own characteristics, soit will easily recognized and understood by visitors. This research uses a qualitative method by conducting observations, interviews, and distributing questionnaires to see how effectiveness the application of signage system are measured by visibility, readability, noticeability, readability, and the use of appropriate materials on signage. It is hoped that this research can help Metro Indah Mall in creating and implementing effective wayfinding sign, so it can improve visitors comfort and can improve the mall's image among visitors. Keywords: Mall, Effectiveness, Wayfinding sign.
Perancangan Signage Lapangan Gasmin Kota Bandung Soedewi, Sri; Murdowo, Djoko; Wulandari, Ratri; Yuniati, Arnanti Primiana; Gunawan, Putu Harry; Aditsania, Annisa; Adrin, Athaya Fatharani; Prabasworo, Bhanu
Visualita Jurnal Online Desain Komunikasi Visual Vol 9 No 1 (2020)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v9i1.3335

Abstract

The Gasmin Field is a public facility area located in Antapani, Bandung city. This field often uses for general community activities such as sports, gatherings, bazaars, ceremonies, and other activities. The condition of the environment around the Gasmin Field area is not well maintained. The absence of signage makes comfortless and makes it difficult for visitors when they want to find the target area. Therefore, signage and wayfinding designs are needed to make it easier to access locations around the Gasmin Field and increase visitor convenience. Design-based research use as a design method for Environmental Graphic Design (EGD) includes predesign, design, and post-design and data collection. Observations, interviews, and literature studies were carried out to obtain data and analyzed. The results of data analysis used to design signage and wayfinding in the Gasmin Field, Bandung City, West Java.
INFORMATION ARCHITECTURE PADA APLIKASI E-COMMERCE: (STUDI KOMPARASI APLIKASI SHOPEE DAN TOKOPEDIA) Sri Soedewi; Wirania Swasty; Arry Mustikawan; Fariha Eridani Naufalina
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.848

Abstract

Shopee and Tokopedia are popular marketplace applications in Indonesia that provide facilities for buying and selling goods online from various sellers or stores. Application is very influential for user convenience in the preparation of information architecture. The Information Architecture uses to compile the information. It is easier to understand for users when interacting with mobile applications. This study uses quantitative research methods by conducting observations, questionnaires distributing, and literature studies to analyzing the information architecture or structure, and knowing the user experience on the Shopee and Tokopedia applications using the tool Optimal Workshop. Information Architecture on Shopee and Tokopedia results is conducted based on the research and analysis, as a whole are good.
Artikulasi Jersey Persib 2014 Sri Soedewi
PANTUN Vol 2, No 1 (2017): Media Dalam Dinamika Seni
Publisher : Pascasarjana ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1077.482 KB) | DOI: 10.26742/pantun.v2i1.752

Abstract

Persib jersey 2014 is the pride for bobotoh, because Persib became a champion for Indonesia Super League (ISL) competition in 2014. Not only to a! ract the customer, good performance of Persib also to attract the sponsor to promote their brands. Local culture of West Java use for Persib jersey 2014 design elements and become an interesting phenomenon in the middle of the issue of local culture decrease. Production of Persib jersey 2014 trough some processes, like simplifi cation to icon, logo, and design elements in jersey. Artwork design created from internal and external infl uences. The internal infl uences are idea/concept, regulation of FIFA, PSSI, and media requirements. The External infl uence is to understand the audience taste/trend. There are some processes such as regulation, signifi cation, consumption, production, and identity relates each others. In order to understand the meaning of Persi  jersey of 2014, the Circuit of culture was created to fi nd the interrelated from as many angles, and in as many contexts, as possible to articulating the meaning. From the relation between Circuit of culture moments in Persib jersey, the meaning is spirit of team togetherness to victory until they become the pride of West Java.Keywords: Persib jersey, local culture, articulation, circuit of culture, the pride
DESAIN KEMASAN SEBAGAI MEDIA PROMOSI STUDI KASUS SHENY KELOM GEULIS TASIKMALAYA Fariha Eridani Naufalina; Gayuh Nugraha; Sri Soedewi
Wacadesain Vol 2 No 1 (2021): Jurnal Wacadesain
Publisher : Wacadesain

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.775 KB)

Abstract

Sheny Kelom Geulis adalah galeri usaha sandal tradisional di Tasikmalaya. Produk dari Sheny merupakan produk yang terbuat dari bahan kayu mahoni yang sangat terjamin kualitasnya. Selain itu, Sheny dikenal sebagai produk sandal cantik dengan varian desain, bahan, dan warna yang sedang digandrungi masyarakat. Walau telah mencoba bangkit kembali sejak 2014 namun tidak ada perkembangan yang signifikan terhadap usaha ini. Hal ini dikarenakan tidak adanya strategi media promosi yang efektif. Promosi yang sudah dilakukan antara lain adalah media online dikalangan yang cukup sempit sehingga informasi tidak menyebar luas. Jika terus dibiarkan maka tak lama usaha ini akan hilang dari pasar walaupun memiliki potensi yang baik. Strategi media promosi ini dilakukan untuk memberi solusi atas permasalahan tersebut. Metode penelitian yang dilakukan yaitu pengumpulan data melalui observasi lapangan dan wawancara dengan melihat proses produksi serta pengamatan terhadap daya jual produk di galeri. Hasil strategi media promosi ini diharapkan dapat tercipta brand awareness dibenak masyarakat akan produk sandal tradisional Sheny Kelom Geulis melalui desain kemasan sebagai media promosi yang menarik dan memberi ciri khas yang unik.