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ASIMILASI DAN KONTRAS DALAM BRAND DAN EVALUASI PRODUK : IMPLIKASI UNTUK PEMASARAN Pramiarsih, Euis Eka
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 3 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.585 KB)

This study describes a framework according to which the same piece of information may elicit assimilation or contrast in the evaluation of a target. Thus, a brand extension may either help or hurt the brand and vice versa, a top-of-the-line product may increase or decrease the attractiveness of other models of the product line. Whether contrast or assimilation occurrs is not solely determined by the features of the stimuli as other models would predict. We show how marketing strategies may moderate the impact of a stimulus and determine whether, for example, the top-of-the-line-model helps or hurts its younger siblings. That the perception and evaluation of stimuli is influenced by the context in which we perceive and evaluate them is common knowledge and almost trivial. What makes context effects, nevertheless, interesting is that contextual influences may take quite opposite forms. For example, we may wonder whether an average car looks more expensive when displayed in a range of up-scale cars or whether it looks cheaper. The former assimilation effect, a shift in the evaluation of a target towards the context evaluation, may be plausible (among other accounts) because we perceive the target car as part of the range. The latter contrast effect, a shift in the evaluation of the target away from the context evaluation, may be plausible because the up-scale range provides a standard of comparison against which the target car looks less posh. Clearly, the question that has been intriguing psychologists and other scholars alike is: What determines whether a context stimulus elicits assimilation or contrast in a target evaluation? The present paper gives a very short review of the basic mechanisms underlying assimlation and contrast effects (for a more detailed review see Schwarz & Bless, 1992a). Following this, we will present an overview of several studies in the marketing domain, which demonstrate how marketers can use these basic processes in order to elicit specific brand or product evaluations.

PENGARUH ELEMEN JASA TERHADAP KEPUASAN KONSUMEN DAN NIAT UNTUK SETIA ATAU BERGANTI PENYEDIA JASA Pramiarsih, Euis Eka
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 2 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.578 KB)

Service quality is not quality of what is delivered (core quality). However , the quality of how the service is delivered (relational quality) can be put into service quality dimensions. Other respect that could be considered by costumers to make a decision to choose which service that they would use was perceived value. Costumers always compare what they had to pay with what they received. And it could impact to behavioral intentions. this research investigated the relationship between three elements-core service quality, relational service quality and perceived value –and customer satisfaction and future intentions in service industry . Using structural equation modeling, result of this research revealed that three service elements were important drivers of customer satisfaction further, show that perceived value was the most important driver of customer satisfaction, and relational quality was more important driver of customer satisfaction than core quality. It related with a kind of the service that was used in this research , high contact service. Beside that, a direct link between customer satisfaction and future intentions was established . A major conclusion was that both perceived value and service quality dimensions should be incorporated into customer satisfaction models to provide a more complete picture of drivers of satisfaction.

ASIMILASI DAN KONTRAS DALAM BRAND DAN EVALUASI PRODUK : IMPLIKASI UNTUK PEMASARAN Pramiarsih, Euis Eka
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 3 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.585 KB)

This study describes a framework according to which the same piece of information may elicit assimilation or contrast in the evaluation of a target. Thus, a brand extension may either help or hurt the brand and vice versa, a top-of-the-line product may increase or decrease the attractiveness of other models of the product line. Whether contrast or assimilation occurrs is not solely determined by the features of the stimuli as other models would predict. We show how marketing strategies may moderate the impact of a stimulus and determine whether, for example, the top-of-the-line-model helps or hurts its younger siblings. That the perception and evaluation of stimuli is influenced by the context in which we perceive and evaluate them is common knowledge and almost trivial. What makes context effects, nevertheless, interesting is that contextual influences may take quite opposite forms. For example, we may wonder whether an average car looks more expensive when displayed in a range of up-scale cars or whether it looks cheaper. The former assimilation effect, a shift in the evaluation of a target towards the context evaluation, may be plausible (among other accounts) because we perceive the target car as part of the range. The latter contrast effect, a shift in the evaluation of the target away from the context evaluation, may be plausible because the up-scale range provides a standard of comparison against which the target car looks less posh. Clearly, the question that has been intriguing psychologists and other scholars alike is: What determines whether a context stimulus elicits assimilation or contrast in a target evaluation? The present paper gives a very short review of the basic mechanisms underlying assimlation and contrast effects (for a more detailed review see Schwarz & Bless, 1992a). Following this, we will present an overview of several studies in the marketing domain, which demonstrate how marketers can use these basic processes in order to elicit specific brand or product evaluations.

PENGARUH ELEMEN JASA TERHADAP KEPUASAN KONSUMEN DAN NIAT UNTUK SETIA ATAU BERGANTI PENYEDIA JASA Pramiarsih, Euis Eka
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 2 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.578 KB)

Service quality is not quality of what is delivered (core quality). However , the quality of how the service is delivered (relational quality) can be put into service quality dimensions. Other respect that could be considered by costumers to make a decision to choose which service that they would use was perceived value. Costumers always compare what they had to pay with what they received. And it could impact to behavioral intentions. this research investigated the relationship between three elements-core service quality, relational service quality and perceived value ?and customer satisfaction and future intentions in service industry . Using structural equation modeling, result of this research revealed that three service elements were important drivers of customer satisfaction further, show that perceived value was the most important driver of customer satisfaction, and relational quality was more important driver of customer satisfaction than core quality. It related with a kind of the service that was used in this research , high contact service. Beside that, a direct link between customer satisfaction and future intentions was established . A major conclusion was that both perceived value and service quality dimensions should be incorporated into customer satisfaction models to provide a more complete picture of drivers of satisfaction.

Personal Factor on Perception and Motivation In The Shifting of Shopping Pattern From Traditional to Modern Markets Pramiarsih, Euis Eka; Lisnawati, Cucu
The International Journal of Business Review (The Jobs Review) Vol 3, No 1 (2020): The International Journal of Business Review. June 2020
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v3i1.27754

The growth of modern markets (supermarket) has big influence on traditional markets, especially regarding their consumers. Therefore the purposes of this research are analyzing the influence of personal factor to perception and motivation in purchasing tendency from traditional market to modern market. The research was using survey method with 257 respondents (modern market consumer) which are selected by accidental respondent method. Collected data then proceed to be analyzed by Structural Equation Modeling (SEM) model utilizing AMOS Software Ver. 18.0. The result shows that personal factor significantly and positively influencing perception but negative and insignificant to the motivation of household shopping pattern from traditional market to modern market in Makassar, South SulawesiKeywords : personal, perception, and motivation factorÂ

THE INFLUENCE OF PERSONAL FACTOR ON PERCEPTION AND MOTIVATION IN THE SHIFTING OF SHOPPING PATTERN FROM TRADITIONAL TO MODERN MARKETS Pramiarsih, Euis Eka; Lisnawati, Cucu
Manajerial : Jurnal Manajemen dan Sistem Informasi Vol 20, No 1 (2021): Manajerial: Jurnal Manajemen dan Sistem Informasi
Publisher : Program Studi Pendidikan Manajemen Perkantoran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v20i1.24857

The growth of modern markets (supermarket) has big influence on traditional markets, especially regarding their consumers. Therefore the purposes of this research are analyzing the influence of personal factor to perception and motivation in purchasing tendency from traditional market to modern market.The research was using survey method with 257 respondents (modern market consumer) which are selected by accidental respondent method. Collected data then proceed to be analyzed by Structural Equation Modeling (SEM) model utilizing AMOS Software Ver. 18.0.The result shows that personal factor significantly and positively influencing perception but negative and insignificant to the motivation of household shopping pattern from traditional market to modern market in Makassar, South SulawesiKeywords : personal, perception, and motivation factor

PENERAPAN METODE DARING DI SEKOLAH DASAR DI INDONESIA PADA MASA PANDEMI COVID-19 Euis Eka Pramiarsih
SOSIOHUMANITAS Vol 22 No 2 (2020): Agustus 2020
Publisher : Lembaga Penelitian Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/sosiohumanitas.v22i2.1585

At the beginning of 2020, the world experienced a global disaster which is Covid-19 Pandemic (Coronavirus Disease 2019). This disease is transmitted through droplets of body fluids from the infected. Governments of many countries in the world provide solutions in the form of wearing masks and social distancing. This has great impact on human social activities including elementary school education. To overcome this, online learning methods is implemented (daring) which have a number of advantages and disadvantages compared to offline (luring) methods. This study aims to identify the implementation of online learning in elementary school students due to the COVID-19 pandemic. The study uses literature research by gathering data with documentation techniques that are filtering for data about relevant matters from a variety of documents, books, magazines, and news. The criteria for selected articles and news are discussion of the impact of COVID-19 and online learning in elementary schools. The results in this study indicate that the impact of COVID-19 on the implementation of online learning in elementary schools can be carried out quite well if there is good collaboration between teachers, students and parents in online learning.

Singapore’s Education Concept: Comparative and Applicative Study to The Quality of Indonesia’s Education Euis Eka Pramiarsih
International Journal of Science and Applied Science: Conference Series Vol 3, No 1 (2019): International Journal of Science and Applied Science: Conference Series
Publisher : Universitas Sebelas Maret

Education is one of the most important components in life. Since man started educating themselves, since then man has managed to realize a wide range of development and progress in every part of their lives. In order to improve the quality of education in Indonesia, the government continues to make various reforms in the education sector. Indonesia's education system has advantages and disadvantages compared to other countries. Comparative studies of education systems is one way to find out various aspects related to the Indonesian education system with certain countries, especially those related to the advantages and disadvantages that occur in the education system. For this reason, on this occasion the author tries to review and describe the comparison of education between Indonesia and Singapore.

Pengaruh Model Pembelajaran Kooperatif Tipe Numbered Head Together Terhadap Peningkatan Keterampilan Sosial Siswa Rina Maryani; Euis Eka Pramiarsih; Rita Zahara
Jurnal Pendidikan dan Pembelajaran Ekonomi Akuntansi Vol. 4 No. 1 (2018)
Publisher : Program Studi Pendidikan Ekonomi, FKIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (516.259 KB)

The research conducted is entitled The Effect of Cooperative Learning Model Type Numbered Head Together Against the Improvement of Student Social Skills. This study aims to see the effect of learning models in business communication subjects with efforts to improve students' social skills. The data obtained were in the form of the results of the pretest and posttest observation sheets conducted at each meeting. Statistically, using the normality test, homogeneity test, and t test. To see an increase in students' social skills with a gain test. The results show that there is an increase in students' social skills, this can be seen from the significant average presentation value. The change in improvement can be seen from the results of the observation sheet which contains indicators of social skills which include sharing, working together, helping each other, and mutual respect. Learning with numbered head together type can improve students' social skills. It is recommended for each educator to be able to use the cooperative learning model numbered head together as an alternative learning model in business communication subjects in an effort to improve students' social skills.

Pengaruh Model Pembelajaran Kooperatif Tipe Snowball Throwing Terhadap Peningkatkan Semangat Belajar Siswa dan Implikasinya Terhadap Hasil Belajar Siswa Solihatul Fadila; Euis Eka Pramiarsih; Ria Herdhiana
Jurnal Pendidikan dan Pembelajaran Ekonomi Akuntansi Vol. 4 No. 1 (2018)
Publisher : Program Studi Pendidikan Ekonomi, FKIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.898 KB)

The purpose of this study entitled The Effect of Cooperative Learning Type Snowball Type Throws Against Increasing Student Learning Spirit and Its Implications in Learning Outcomes, written by Solihatul Fadila, with Euis Eka Ei Pramiarsih and Ria Herdhiana's supervisors.The purpose of this study was to examine the use of snowball throwing learning models on business communication subjects on the enthusiasm and learning outcomes of students. The population of this study is SMK Negeri 3 Bandung. To achieve the purpose of this study, sampling was determined by Sampling Purposive method so that 34 samples were selected from the experimental class and kontrol class. The research instrument used was observation, tests, questionnaires and documentation. Observations on the use of snowball throwing learning models are very good. he results of the tests were normality test, homogeneity test, t test, gain test and correlation test. The results of the study show that the snowball throwing model can improve the enthusiasm and learning outcomes of students, and all indicators of enthusiasm and learning outcomes are achieved. The advantages of this model are very useful and as an alternative to learning that wants good enthusiasm and learning outcomes.

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