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All Journal International Journal of Science and Applied Science: Conference Series MANAJERIAL Jurnal BISNIS & KEWIRAUSAHAAN The International Journal of Business Review (The Jobs Review) Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Jurnal Pendidikan dan Pembelajaran Ekonomi Akuntansi Holistik Manajemen Jurnal Manajemen EDUCARE Jurnal Pengabdian Tri Bhakti Jurnal Bisnis dan Kewirausahaan
Euis Eka Pramiarsih
Universitas Langlangbuana
Religion Humanities Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Journal : The International Journal of Business Review (The Jobs Review)

 1 
Personal Factor on Perception and Motivation In The Shifting of Shopping Pattern From Traditional to Modern Markets Pramiarsih, Euis Eka; Lisnawati, Cucu
The International Journal of Business Review (The Jobs Review) Vol 3, No 1 (2020): The International Journal of Business Review. June 2020
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v3i1.27754

Abstract

The growth of modern markets (supermarket) has big influence on traditional markets, especially regarding their consumers. Therefore the purposes of this research are analyzing the influence of personal factor to perception and motivation in purchasing tendency from traditional market to modern market. The research was using survey method with 257 respondents (modern market consumer) which are selected by accidental respondent method. Collected data then proceed to be analyzed by Structural Equation Modeling (SEM) model utilizing AMOS Software Ver. 18.0. The result shows that personal factor significantly and positively influencing perception but negative and insignificant to the motivation of household shopping pattern from traditional market to modern market in Makassar, South SulawesiKeywords : personal, perception, and motivation factor 
Co-Authors Alvin Wiharja Bella Anantha Sritumini Bella Annantha Sritumini Deasy Rahmawati Iwan Gunawan Lisnawati, Cucu Ludi Hermawan Masril Rya Mia Andini Nanda Ardhia Regita Nano Sukmana Ria Herdhiana Rina Maryani Rita Zahara Solihatul Fadila Sri Rahayu Yuyus Suryana