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All Journal J-MAS (Jurnal Manajemen dan Sains) Martabe : Jurnal Pengabdian Kepada Masyarakat ILTIZAM Journal of Sharia Economic Research Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Humanities and Social Studies Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Mantik JURNAL MANAJEMEN Enrichment : Journal of Management Jurnal Scientia al-fikrah: Jurnal Manajemen Pendidikan Journal of Contemporary Administration and Management (ADMAN)
Safaatillah, Nurus
Fakultas Ekonomi Manajemen Universitas Islam Lamongan
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah

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ANALISIS PENGARUH FAKTOR KELENGKAPAN PRODUK, KUALITAS PRODUK DAN CITRA PRODUK TERHADAP LOYALITAS KONSUMEN BASMALAH MARKET KARANGGENENG Nurus Safa’atillah
JURNAL PROFIT Vol 3, No 1 (2019): MANAJEMEN DAN PRODUK HALAL
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v3i1.539

Abstract

The purpose of this study was to determine the complecateness of the product, product quality, and product image effect partially or simultaneously on consumer loyality to the market Basmallah Karanggeneng Lamongan, as well as to determine the complecateness of the product, product quality, and product image, which is more dominant effect on consumer loyality partners market Basmallah Karanggeneng Lamongan. From the results obtained t test the completeness of the product (3.244), product quality (6.615),and the image of the product (11.217). The independent variable range of product, product quality and product image has t hitung> t table (1.984) then H0 rejected and Ha is received so at it can be interpreted that the independent variable range of products, product quality and product image partially has a significant effect on the dependent variable customer loyality. And the rest results obtained F hitung (94.545), while F table (2,70) for F count> F table then H0 rejected and Ha is received so that it can be interpreted that the independent variable range of products, product quality and product image simultaneously have a significant effect on the dependent variable consumer loyality.
Co-Authors Atik Nur Rohmah wati Cahyono, Puguh Eka Washilatus Suryani Hani Fitria Rahmani Hidayatur Rohmah Iva Milatul Chanifah M. Rizal Nur Irawan Merisa Anggraeni Mita Dwi Anggraini Muhtarom, Abid Ratna Handayati Sulaeman, Moh. Muklis susanti, Ike Titin Ummi Rokhmatillah Yulia, Evi