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All Journal International Journal of Evaluation and Research in Education (IJERE) Electronic Journal of Graph Theory and Applications (EJGTA) Jurnal Matematika & Sains AKSIOMA JURNAL PENDIDIKAN MATEMATIKA Jurnal Elemen Indonesian Journal of Applied Statistics Journal of Mathematics and Mathematics Education (JMME) JTAM (Jurnal Teori dan Aplikasi Matematika) JCES (Journal of Character Education Society) Indonesian Journal of Combinatorics Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal) International Journal of Science and Society (IJSOC)
Diari Indriati
Universitas Sebelas Maret, Surakarta, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Journal : JCES (Journal of Character Education Society)

 1 
INDUCTION OF TECHNOLOGY AS A MEANS OF IMPROVING BUSINESS COMPETITIVENESS IN CREATIVE INDUSTRY Tri Atmojo Kusmayadi; Titin Sri Martini; Diari Indriati; Putranto Hadi Utomo; Bowo Winarno; Nugroho Arif Sudibyo
JCES (Journal of Character Education Society) Vol 4, No 4 (2021): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jces.v4i4.5682

Abstract

Abstrak: Mitra dalam program kemitraan masyarakat ini merupakan UMKM yang bergerak dibidang industri kreatif. UMKM yang berlokasi di Kecamatan Ngemplak Kabupaten Boyolali ini, berfokus menghasilkan produk-produk berbasis meubel. Tujuan induksi teknologi ini untuk mendorong produktivitas dan kreativitas UMKM sehingga dapat dimanfaatkan untuk meningkatkan daya saing usaha. Secara khusus, penerapan induksi teknologi ini berbentuk implementasi website penjualan untuk memperluas pemasaran. Tahapan pelaksanaan kegiatan menggunakan metode 4P yaitu Pengamatan permasalahan mitra, Penerapan induksi teknologi, Pelatihan mitra dan Pendampingan mitra. Hasil yg diperoleh dari kegiatan ini adalah telah terbangunnya website dengan CMS WordPress dan berbasis bahasa pemrograman PHP untuk UMKM mitra. Selanjutnya diadakan pelatihan penggunaan website tersebut. Peserta antusias dalam mengikuti kegiatan yang telah dilakukan oleh tim pengabdi. Hal ini dapat dilihat pada saat kegiatan terjadi interaksi antara peserta dengan pemateri.Abstract:  Partners in this community partnership program are MSMEs engaged in the creative industry. This UMKM, which is located in Ngemplak District, Boyolali Regency, focuses on producing furniture-based products. The purpose of this technology induction is to encourage the productivity and creativity of UMKM so that they can be used to increase business competitiveness. In particular, the application of this technology induction takes the form of implementing a sales website to expand marketing. The stages of implementing the activities using the 4P method are Observing partner problems, Application of technology induction, Partner training, and partner assistance. The results obtained from this activity are the construction of a website with a WordPress CMS and PHP-based programming language for partner MSMEs. Furthermore, training on the use of the website was held. Participants were enthusiastic in participating in the activities carried out by the service team. This can be seen when the activity occurs when there is an interaction between participants and presenters.
Co-Authors Adinata, Yuda candri Ainun Rahma Firdausy Akrom, Akrom Alghofari, Abdul Rouf Bowo Winarno Budiyono Budiyono Budiyono Budiyono Dhani Nur Hendrayanto Eka Aprilia Enyta Ramadisae Putri Hidayat, Noor Imam Sujadi Indah E. Wijayanti Irfan Setiawan Isnaini Rosyida Isnaini Rosyida, Isnaini Kiki A. Sugeng Krida Singgih Kuncoro Martini, Titin Sri Monika Agnes Henny Kinanti Muhammad Bilal Nugroho Arif Sudibyo Purjiyo Purjiyo Putranto Hadi Utomo Riyadi Riyadi S Slamin Sri Sulistijowati Handajani Sujadi, Imam Tri Atmojo Kusmayadi Trionika Dian Wahyuningsih Triyanto Triyanto Vika Yugi Kurniawan W. Widodo Wijayanti, Dian Eka