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All Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur

Fandiyanto, Randika

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Author-ID : 1280865

Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PERAN LINGKUNGAN KERJA DAN INSENTIF TERHADAP KINERJA KARYAWAN PADA PT. WINDU RAYA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Agam, Gitra; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 5 (2023): MEI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i5.3532

This study aimed to analyze the variable influence of the Role of the Work Environment and Incentives on Employee Performance at PT Windu Raya, with Job Satisfaction as an Intervening Variable, by using the Partial Least Square (PLS) Structural equation model. The results of the direct effect hypothesis test using the Smart PLS 3.0 application. The work environment has a significant positive effect on job satisfaction (H1 accepted), incentives have a significant positive effect on job satisfaction (H2 accepted), the work environment has a positive but insignificant effect on employee performance (H3 rejected), incentives have a positive but insignificant effect on employee performance (H4 rejected), job satisfaction has a significant positive effect on employee performance (H5 accepted), the work environment has a significant positive effect on employee performance through job satisfaction (H6 accepted), and incentives have a significant positive effect on employee performance through job satisfaction (H7 accepted).

PERAN LIFE STYLE DALAM MEMODERASI PENGARUH PROMOSI DAN BRAND IMAGE TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN PADA ROTI BAKAR BANDUNG BONDOWOSO DI SITUBONDO Syama, Nur Izzuddien; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 10 (2024): OKTOBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i10.5288

Roti Bakar Bandung Bondowosois micro/small/medium enterprises (MSMEs) engaged in the culinary field. Roti Bakar Bandung Bondowoso is known to have good product quality and comfortable taste, so it is liked by many people who already know it. This study aims to analyze the role of Lifestyle in moderating the influence of Promotion and Brand image on buying interest and purchasing decisions for Roti Bakar Bandung Bondowoso in Situbondo. The data collection method uses quantitative methods and nonprobability sampling, with purposive sampling being the method technique. This study's data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that promotion significantly positively affects buying interest. Brand image has a significant positive effect on purchase intention. Promotion has a significant positive impact on purchasing decisions. Brand image has a significant positive effect on buying decisions. Promotion moderated by Lifestyle has a positive but insignificant impact on purchasing decisions. Promotion of purchasing decisions through buying interest has a significant positive effect. The promotion of purchasing decisions through buying interest has a significant positive impact. Brand image on purchasing decisions through buying interest has a significant positive effect.

LIFESTYLE DAN WORD OF MOUTH DALAM MEMBENTUK MINAT BELI ULANG DALAM PENGGUNAAN E-WALLET DANA PADA BISNIS MAKANAN DAN MINUMAN DI TOKO MIXUE SITUBONDO DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING Maffiro, Dhella Monica Ayu; Hamdun, Edy Kusnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 3 (2023): MARET 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i3.3122

There is a change in people's habits in the transaction process from using cash to using cashless. One cashless payment that is widely used by consumers of Mixue Situbondo is E-Wallet DANA. E-Wallet DANA is a widely used payment application because of its practicality, easiness, safety, and many discounts offered. This research aims to determine how lifestyle and word of mouth influence repurchase interest with purchase decision as an intervening variable. This quantitative research used 27,000 consumers of Mixue Situbondo Stores as the population. The sampling technique used was purposive sampling and produced a sample of 100 respondents. The primary data of this research were obtained by distributing questionnaires via barcodes at the Mixue Situbondo. Then the data were processed using the Smart PLS 3.0 program. The results of this study indicate that lifestyle has an effect positive significant effect on purchasing decisions, word of mouth gives a positive significant effect on purchasing decisions, lifestyle has a significant effect positive on repurchase intention, word of mouth has a significant positive effect on repurchase intention, purchase decision has a positive effect but not significant to repurchase intention, and lifestyle has a positive effect but not significant to repurchase intention through purchase decision as an intervening variable. Word of mouth has a positive but not significant effect on repurchase intention through purchasing decisions as an intervening variable.

PENGARUH E-WOM DAN KERAGAMAN PRODUK TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN PRODUK MAKANAN PADA PENGGUNA GOFOOD, DENGAN PRICE DISCOUNT SEBAGAI VARIABEL PEMODERASI Komariah, Nurul Dwi; Arief, Muhammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 2 (2024): FEBRUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i2.4844

This research aims to determine the significant effect of E-WoM and product diversity on purchasing intentions and purchasing decisions, as well as the significant impact of price discounts in moderating the impact of E-WoM on purchasing decisions. The data source of this research was obtained from the answers of 95 respondents. The sample determination technique used non-probability sampling, namely purposive sampling. The object of this research is Gofood users of Geprek Lek Djo and Zest Chicken. The data analysis used SmartPLS by conducting several tests namely Convergent Validity Test, Reliability Test, Classical Assumption Test, Goodness of Fit Test, Coefficient of Determination Test, Structural Equation Analysis, and Research Hypothesis Test. Test results showed that E-WoM had a positive but not significant effect on purchase intention (H1 was rejected), product diversity had a significant positive effect on purchase intention (H2 was accepted), E-WoM had a positive but not significant effect on purchase decision (H3 was rejected), product diversity had a positive but not significant effect on purchasing decisions (H4 was rejected), purchase intention had a significant positive effect on purchasing decision (H5 was accepted), price discounts had a positive but not significant effect in moderating the impact of E-WoM on purchasing decision (H6 was rejected), E-WoM had a positive but not significant effect on purchasing decision through purchase intention (H7 was rejected), product diversity had a significant effect on purchasing decision through purchase intention (H8 was accepted).

KUALITAS PRODUK, HARGA DAN LOKASI SKINCARE MS GLOW DALAM MENENTUKAN KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABELINTERVENING DI MS GLOW BY NOVELA.ID KABUPATEN SITUBONDO Rahmah, Yasyfi Aufa; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5318

Ms Glow is a local cosmetic brand that was established in 2013. The name Ms Glow itself is taken from the company’s motto, vision, and mission, namely Magic For Skin. Ms Glow products are halal certified and Ms Glow has won the Indonesia Best Brand Award (IBBA) in 2020. Ms Glow skincare products are the most complete skincare products according to the skin care needs desired by consumers. So, the focus of this study is on consumers. The population in this study is the Situbondo Regency Community. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that Product Quality has a significant positive effect on Purchase Interest, Price has a negative but insignificant effect on Purchase Interest, Location has a significant positive effect on Purchase Interest, Product Quality has a significant positive effect on Purchase Decision, Price has a significant positive effect on Purchase Decision, Location has a positive but insignificant effect on Purchase Decision, Purchase Interest has a significant positive effect on Purchase Decision, Product Quality has a significant positive effect on Purchase Decision through Purchase Interest, Price has a significant positive effect but insignificant effect on Purchase Decision through Purchase Interest, Location has a significant positive effect on Purchase Decision through Purchase Interest.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA PERMATA BAKERY DI SITUBINDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Yolanda, Mariska Anis; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 4 (2023): APRIL 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i4.3395

In business world, there are various ways to achieve success. Every businessman always learns how to make the business reach its target. The desired profit will encourage business people to achieve the determined targets. A businessman will keep on looking for opportunities for their company's marketing. Competition will keep happening, so opportunities must be seen and targets must be achieved. Therefore, Permata Bakery shop must be able to choose the right marketing strategy to develop and maintain the business stability because that becomes an indicator to get success. The purpose of this study is to analyze the factors that influence purchasing decisions at Permata Bakery in Situbondo with purchase intention as an intervening variable. The population in this research is the consumers of Permata Bakery shop. The sampling technique is determined by probability sampling. Data analysis and hypothesis testing use Partial Least Square - Structural Equation Modeling (PLS-SEM). The results of the direct effect hypothesis testing using Smart PLS 3.0 application show that product quality has a significant effect on purchase intention, product quality has a significant effect on purchase decisions, word of mouth has a significant effect on purchase intention, word of mouth has a significant effect on purchase decisions, and purchase intention has an effect significant to the purchase decision. The results of the indirect effect hypothesis testing reveal that product quality variable has a significant positive effect on purchasing decisions through purchase intention. Word of mouth has a significant positive effect on purchasing decisions through purchase intention

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN PADA PRODUK SCARLETT MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING (STUDI PADA MAHASISWI FEB UNARS SITUBONDO) Murtakiyah, Wardah; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 9 (2024): SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i9.5200

Marketing has an important role in a company, for this reason, the skincare industry, which is growing rapidly from year to year, must implement good marketing management in order to produce and provide products that can meet the needs and desires of consumers. The aim of this research is to analyze and test the factors that influence consumer satisfaction with Scarlett products through purchasing decisions. This research is quantitative research. The populations in this study were female students from the Faculty of Economics and Business UNARS SITUBONDO. The sampling technique was determined using purposive sampling. The data analysis and hypothesis testing in this research used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that brand image has no significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, promotion has no significant effect on purchasing decisions, brand image has no significant effect on consumer satisfaction, product quality has no has a significant effect on consumer satisfaction, promotion has no significant effect on consumer satisfaction, purchasing decisions have a significant effect on consumer satisfaction. The results of the indirect influence hypothesis test show that the brand image variable has no significant effect on consumer satisfaction through purchasing decisions, product quality has a significant effect on consumer satisfaction through purchasing decisions, and promotion has no significant effect on consumer satisfaction through purchasing decisions.

ANALISIS LOKASI DAN KUALITAS PELAYANAN DALAM MENENTUKAN KEPUASAN KONSUMEN DENGAN MEDIASI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA RUMAH MAKAN BIRU DAUN DI KABUPATEN SITUBONDO Majid, Fathul; Ediyanto, Ediyanto; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing is a social and managerial process by which individuals or groups get what they need and what they want through the creation, offering, and exchange of everything of value with another person or society.Whether Location has a significant effect on Purchasing Decisions. Population This study used a simple random sampling method by distributing questionnaires to customers or consumers at the Biru Daun Restaurant. The purpose of this study is to determine data analysis and hypothesis testing in this study using the Structural Equation Model – Partial Least Square (PLS-SEM). Based on hypothesis tests using the SMART PLS 3.0 application, it shows that Location has a significant positive effect on purchasing decisions. The quality of service has a significant positive effect on purchasing decisions. Location has a positive but insignificant effect on customer satisfaction. Service quality has a positive but insignificant effect on customer satisfaction. Purchasing decisions have a significant positive effect on consumer satisfaction. Location to Consumer satisfaction through purchasing decisions has a significant positive effect. The quality of service to customer satisfaction through purchasing decisions has a significant positive effect.

PENGARUH LOKASI DAN KUALITAS PRODUK DALAM MENENTUKAN MINAT BELI ULANG PADA TOKO INAYAH STORE DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Aisyah, Yunia; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 5 (2022): MEI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Clothing is the most important element to protect and beautify one's appearance. Along with the development of human life, clothing is usually used as a symbol of status, position, or position of someone who wears it. Therefore, choosing quality clothing products in order to maintain appearance and look elegant in public. The purpose of this study is to analyze and test the Effect of Location and Product Quality on Repurchase Interest at Inayah Stores through Consumer Satisfaction. This research is an explanatory research. The population in this study are consumers of the Inayah Store. The sampling technique was determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that location has a significant positive effect on consumer satisfaction, product quality has a significant positive effect on consumer satisfaction, location has a significant positive effect on repurchase interest, product quality has no significant positive effect on repurchase interest, Consumer satisfaction has a significant positive effect on repurchase intention. The results of the hypothesis test of location on repurchase intention through consumer satisfaction have a significant positive effect, product quality on repurchase interest through consumer satisfaction has a positive but not significant effect.

PENGARUH KERAGAMAN PRODUK DAN ENDORSER TERHADAP KEPUASAN KONSUMEN PADA CAFE D’POTO SITUBONDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Kholifah, Unniatul; Kusnadi, Edy; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing is the activity, set of institutions, and steps involved in creating, informing, communicating, and exchanging offerings that have value for consumers. That way creating, informing, communicating is the right marketing strategy that can increase the development of Cafe D'poto in Situbondo. The purpose of this study was to analyze and test the effect of product diversity and endorser on consumer satisfaction at Cafe D'poto Situbondo with purchase intention as an Intervening Variable. The population of this research is all consumers of Cafe D'poto, Sumberkolak Village, Panarukan District, Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product diversity has a significant positive effect on purchase intention, endorser has a positive significant effect on purchase intention, product diversity has a positive but not significant effect on consumer satisfaction, endorser has a positive but not significant effect on satisfaction consumers, purchase intention has a significant positive effect on consumer satisfaction, product diversity on consumer satisfaction through purchase intention has a significant positive effect, endorsers on consumer satisfaction through purchase intention have a significant positive effect.

Co-Authors Agam, Gitra Agustin, Adelia Dwi Aisyah, Yunia Akbar, Rian Aknis, Bintang Jaya Anggraini, Yunita Merdiana Arief, Mohammad Yahya Arief, Muhammad Yahya Ariyantiningsih, Febri Bastarani, Penny Siska Bimantara, Ario Cahyani, Diah Dwi Ari Cahyaningati, Dinda Dwi Ediyanto Ediyanto Edy Kusnadi Firdaus, Aditya Abzar Ghazali, As’ad Al Ghofiqi, M. Zam-Zam Al hamdun, Edy kusnadi Hasanah, Mariyatul Herawati, Anjanis Dewi Indatun, Firdaus Kamil Karim, Kurniawan Karnadi, Karnadi Kholida, Firda Ulfatul Kholifah, Unniatul Komariah, Nurul Dwi Kurniawan, Amelia Tri Amanda Kurniawan, Rafli Dwi Lita Permata Sari Lusiana Tulhusnah Maffiro, Dhella Monica Ayu Majid, Fathul Melinda, Nabila Adelia Minullah, Minullah Muhammad Danial Murtakiyah, Wardah Norchalicatin, Yuli Nur Kholis Nuur, Harzuna Said Octavia, Sildalina Tri Permatasari, Ayu Dian Pratama, Juli Nanda Purba, Sherly Septian Diana Putri, Septi Aulia Qomariyah, Fariatul Rachman, Riza Rahmah, Yasyfi Aufa Ramdani, Dicky Raziqin, Novanda Khayrur Riantika, Yuni Riskiyani, Vivi Sariatik, Atika Puspita Sri Wahyuni Suherman, Aldy Kurniawan Syama, Nur Izzuddien Syarofah, Huuriyah Alfiatus Umam, Rizal Wulandari, Dila Yolanda, Mariska Anis Yudha Praja, Yudha

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