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All Journal Abdi Laksana Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) International Journal Multidisciplinary Science Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Ahyani, Ahyani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Physics Social Sciences

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Journal : International Journal Multidisciplinary Science

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THE INFLUENCE OF SERVICE QUALITY AND PROMOTIONS ON PURCHASING DECISIONS AT GRAND BOWLING SERPONG BRANCH Ahyani, Ahyani; Rahayu, Suharni; Nuraldy, Hafis Laksmana; Metarini, Rr. Ayu
International Journal Multidisciplinary Science Vol. 3 No. 2 (2024): June: International Journal Multidiciplinary
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v3i2.1296

Abstract

This research explores the impact of service quality and promotions on consumer purchasing decisions at Grand Bowling, both partially and simultaneously. The research method used is a quantitative associative approach. The sample was selected using a saturated sampling method using the Slovin formula, which resulted in a sample of 99 respondents. The data collection tool used was a questionnaire, while data analysis was carried out through simple and multiple regression analysis. The research results show that service quality and promotions positively and significantly influence purchasing decisions. This is proven through a multiple linear regression model, which produces the equation Y = 4.488 + 0.535X1 + 0.757X2. Overall, service quality and promotion simultaneously have a positive and significant effect on purchasing decisions, as shown by the results of the F test with a significance of 0.000 < 0.050. These findings confirm that the quality of service and promotions influences consumer purchasing decisions at Grand Bowling.
Co-Authors Angga Setiawan Aprilliani, Siti Darmadi Darmadi Metarini, Rr. Ayu Nuraldy, Hafis Laksmana Rahayu, Suharni Rahmad Setiawan Solihin, Dede Susanto, Noto