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All Journal JURNAL ECONOMIA MANAJERIAL Journal of Economic, Bussines and Accounting (COSTING) International Journal of Social Science and Business
Rudi Yacub
Universitas Putra Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : MANAJERIAL

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ANALISIS PENGARUH PEMASARAN DIGITAL (DIGITAL MARKETING) TERHADAP BRAND AWARENESS PADA E-COMMERCE Yacub, Rudi; Mustajab, Wahyu
Manajerial : Jurnal Manajemen dan Sistem Informasi Vol 19, No 2 (2020): Manajerial: Jurnal Manajemen dan Sistem Informasi
Publisher : Program Studi Pendidikan Manajemen Perkantoran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v19i2.24275

Abstract

This study aims to determine whether there is an effect of digital marketing (digital marketing on brand awareness), while the independent variables are Twitter (X1), Instagram (X2) and Facebook (X3) and the dependent variable is brand Awarness (Y). using multiple linear analysis techniques.For data collection researchers used an online questionnaire via Google form.The results of the data processed showed that digital marketing variables using Instagram and Facebook had a significant influence on brand awareness, namely with a tcount of 19,580 and significance of 0,000 so that H1 was insulted (X2 ).
Co-Authors Herlina Herlina Irfan Sophan Himawan Khaerul Saleh Maha Putra Mustajab, Wahyu Putra, Maha Saleh, Khaerul