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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Digital Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Economics, Business, Management, Accounting And Social Sciences Wistara: Jurnal Pendidikan Bahasa dan Sastra
Hayati, Cucu
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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MENCIPTAKAN HYPE ATAU BUZZ MELALUI INSTAGRAM TOURISM UNTUK MEMPROMOSIKAN DESTINASI WISATA “HIDDEN GEM” Hayati, Cucu
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3214

Abstract

Penelitian ini bertujuan untuk menjelaskan penggunaan strategi hype/buzz dalam Instagram sebagai strategi promosi destinasi wisata Hidden Gem. Melalui pendekatan kualitatif dan teknik analisis etnografi virtual dan SWOT, penelitian ini mengidentifikasi pengaruh strategi hype/buzz dalam meningkatkan minat dan niat wisatawan untuk mengunjungi destinasi wisata yang belum terkenal namun memiliki daya tarik yang unik dan autentik. Data dikumpulkan melalui studi literatur, observasi online, dan analisis konten pada akun Instagram @wisata_mojokerto. Hasil penelitian mengindikasikan bahwa Instagram Tourism dapat menjadi alat yang efektif dalam mengubah destinasi wisata "hidden gem" menjadi tujuan yang diminati oleh wisatawan. Strategi 4P (product, price, place dan promotion) yang dipilih oleh akun @wisata_mojokerto melahirkan buzzer yang dapat memanfaatkan potensi visual dan daya tarik konten yang kuat, sehingga mampu menciptakan hype dan buzz yang positif, membawa manfaat ekonomi dan sosial bagi Mojokerto sebagai destinasi wisata yang berkembang.
GAYA KOMUNIKASI APARATUR SIPIL NEGARA GENERASI Z DI DINAS TENAGA KERJA DAN TRANSMIGRASI PROVINSI JAWA TIMUR Taufik, Zahroh Firdaus; Hayati, Cucu
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 6 (2023): SEPTEMBER 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This research aims to analyze the communication style of Generation Z Civil Servants (ASN) within the Department of Labor and Transmigration in East Java Province, focusing on aspects of workplace culture such as decision-making approaches, communication styles, and character traits. This qualitative study adopts a post-positivist paradigm. The findings reveal that the communication style of Generation Z ASN members in the Department of Labor and Transmigration in East Java Province tends to prioritize collaborative decision-making and teamwork over individual work. They prefer to engage in discussions and exchange ideas within their teams, often referred to as "The Relinquishing." These findings reflect the changing dynamics of communication among Generation Z, who place a strong emphasis on open dialogue and mutual support in achieving collective goals. This research provides valuable insights for the management of the Department of Labor and Transmigration in East Java Province to better understand the communication preferences of Generation Z, enabling them to create a more inclusive and effective work environment for these ASN members. Additionally, this study contributes to a deeper understanding of the evolving work culture in the digital age and among younger generations.
Dampak Media Sosial Terhadap Remaja Pratama, Aditya Yoga; Maulana, Afif; Kurniawan, Ananda Dwi; Sadam, Syafrilas; Maulana, Vicky; Hayati, Cucu
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 4 (2023): MAY 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

Nowadays, social media is rampant among teenagers, and it has both positive and negative impacts. For example, one positive impact of social media for teenagers is the ability to access information quickly, which broadens their understanding of social issues and increases their awareness of global affairs. However, there are also negative impacts associated with social media use among teenagers. One such negative impact is the dependency on social media, which leads to excessive time spent on these platforms and neglect of more important tasks. Furthermore, social media can adversely affect the mental health of teenagers, as it provides a platform for cyberbullying. This puts teenagers at risk of developing depression, anxiety, and other mental disorders. Therefore, the role of parents is crucial in monitoring their children's social media usage to mitigate the negative impacts. By doing so, they can help teenagers avoid the adverse effects of social media.
PENGEMBANGAN STRATEGI PEMASARAN UMKM AL-BAROKAH IBU ROSSI Mahanani, Nur Asna; Hayati, Cucu
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 5 (2023): JULY 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

The purpose of this study is to identify and develop marketing strategies that suit the needs of MSMES AL-BAROKAH IBU ROSSI. The research methods applied are case studies and surveys through interviews with the owner of MSME AL-BAROKAH, Mrs. Rossi, as well as secondary data analysis related to the industry and the latest market trends. The results showed that MSME AL-BAROKAH IBU ROSSI needs to adopt a marketing approach that focuses on target market and product differentiation. Recommended marketing strategies include clear target market identification, strong brand development, use of social media and digital marketing, and providing added value through superior customer service. In addition, collaboration with other parties, such as financial institutions, business partners, or local communities, can also increase MSME market visibility and access
MENINGKATKAN EFISIENSI ADMINISTRASI DI KLINIK DOKTER UMUM MELALUI IMPLEMENTASI APLIKASI MEDICAL PRIVATE PRACTICE Amirazanthi, Reynata; Hayati, Cucu
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 5 (2023): JULY 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This research discusses improving administrative efficiency in general practitioner clinics through the implementation of the Medical Private Practice (MPP) application. Efficient administration is essential in running the operations of a GP clinic in order to provide optimal service to patients. However, administrative processes that are still carried out manually often cause challenges and obstacles in patient data management, scheduling, payment, and inventory management. The type of research used in implementing the MPP application is qualitative research with a case study approach. This research methodology allows data collection through observation, interviews, and documentation to understand the changes that occur after the implementation of the MPP application. The results showed that the use of the MPP application significantly improved administrative efficiency at the GP clinic. The benefits include better patient data management, efficient scheduling, easy payment, and more accurate inventory management. This has a positive impact on service quality, patient satisfaction, and overall clinic efficiency and productivity.
PERANANAN KEPEMIMPINAN KEPALA DESA TERHADAP PENINGKATAN PARTISIPASI MASYARAKAT DALAM PEMBANGUNAN DI DESA LERPAK Zain, Zainal Abidin; Hayati, Cucu; Hanifah
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 6 (2023): SEPTEMBER 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This research project is designed to assess the level of involvement of village heads in participatory decision-making processes within Lerpak Village. The findings obtained from this study reveal that the participation of village heads remains rather limited, leaving a substantial portion of the village population feeling excluded from decisions that directly impact their lives. Village heads tend to make decisions unilaterally, often neglecting meaningful dialogue or adequate consultation with the villagers. Several factors contribute to this limited engagement of village heads, including the need for improved communication skills, a lack of understanding regarding the significance of community involvement, limited institutional support, and a desire to maintain a firm grip on power. This article delves into the broader implications of these research findings, particularly concerning the enhancement of community participation in decision-making processes not only in Lerpak Village but also in similar rural communities. The recommendations put forth in response to these findings include the provision of communication skills training for village heads, with the hope that this will stimulate positive transformations in the practice of participatory decision-making, ultimately promoting inclusivity and effective governance in such communities.
MENGUKUR KINERJA KEUANGAN PT MATAHARI DEPARTMENT STORE TBK DENGAN ANALISIS LAPORAN KEUANGAN Setiawan, Dimas Dwi; Hayati, Cucu; Hanifah, Hanifah
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

PT Matahari Department Store Tbk is a retail company that started its business in 1958, by the end of 2022 the company owned and operated 148 outlets. PT Matahari Department Store Tbk sells a wide range of products such as children's clothing, youth clothing, adult clothing, shoes, bags, accessories and make up. The purpose of this research is to measure the financial performance of PT Matahari Department Store Tbk for three years from 2020 to 2022. The quantitative descriptive approach method is the research method used in this research. Liquidity ratios, solvency ratios, and profitability ratios are ratios used as data analysis techniques. Based on the results of the calculation of the ratio that has been done, it shows that PT Matahari Department Store Tbk has poor financial performance. These findings highlight the need for the company to address these issues and implement strategies to improve its financial performance in the future.
Assessing Community Readiness in Mojokerto toward Majapahit Marine Resort Development Plan Hayati, Cucu; Lestari, Sri; Setyawan, Mochamad Ardi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7182

Abstract

The development and management of a program must involve the community, as well as the development of Majapahit Maritime Tourism. This community involvement aims to make the program development sustainable and improve welfare. This research is considered necessary as an initial measurement (assessment) of the readiness of the community in the Ngotok River Basin, Rejoto Bridge, Pulorejo Village, Prajurit Kulon District, Mojokerto City. The analysis is viewed from the socio-economic setting of the community, the readiness of stakeholders to face socio-economic changes, and the readiness to manage the Majapahit Marine Tourism village. The mixed method research method was chosen as an approach in answering research problems. The number of respondents in this study were 101 people who were selected by clustered random sampling. Data was collected by distributing semi-closed-end questionnaires, interviews with stakeholders determined by purposive sampling and field observations. Data analysis was carried out through descriptive analysis of cross tables (crosstabulation), weighting and review of several related spatial planning documents. Test the validity of the study using data triangulation. Regarding the development plan for Majapahit Maritime Tourism, this study concludes that the readiness of the Mojokerto community is at the Preparation stage. The pattern of community adaptation in responding to social, economic and environmental issues that are predicted to occur as a result of the development of Majapahit Maritime Tourism is categorized in adaptation by adjustment. Although Majapahit Maritime Tourism will only operate in 2023, policy makers have made physical, social and economic preparations in welcoming this development plan through the formation of Tourism Awareness Groups (Pokdarwis), program socialization through digital platforms, integration of coordination of program preparation by the government, government agencies. Sub-district to village government. It is hoped that all Mojokerto people can benefit from this tourism development. 
Penerapan Kemampuan Berpikir Kritis dalam Pembelajaran Menulis Teks Anekdot Berorientasi Sense of Humor Melalui Media Karikatur pada Siswa SMK Kelas X Hayati, Cucu
Jurnal Pendidikan Bahasa dan Sastra Vol 1 No 2 (2020): Wistara: Jurnal Pendidikan Bahasa dan Sastra
Publisher : Program Studi Magister Pendidikan Bahasa dan Sastra Indonesia, Program Pascasarjana, Universitas Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/wistara.v1i2.2310

Abstract

Penelitian ini dilatarbelakangi rendahnya kemampuan siswa dalam menulis teks anekdot dikarenakan kurangnya sense of humor. Rumusan masalah dalam penelitian ini yaitu: (1) Dapatkah siswa menerapkan kemampuan berpikir kritis dalam menulis teks anekdot berorientasi sense of humor? (2) Bagaimanakah wujud berpikir kritis yang terdapat dalam teks anekdot karya siswa? (3) Bagaimanakah wujud sense of humor dalam teks anekdot karya siswa? (4) Apakah sense of humor dalam teks anekdot siswa terkait dengan media karikatur? (5) Apakah media karikatur berpengaruh terhadap kemampuan siswa dalam membuat teks anekdot berorientasi sense of humor? Penelitian ini menggunakan metode campuran dengan tipe penyisipan. Desain yang digunakan adalah eksperimen semu dengan model desain kontrol prates dan pascates berpasangan. Sampel yang digunakan dalam penelitian ini adalah siswa SMK Pasundan 1 Bandung Kelas X terdiri atas 2 kelas, masing-masing 40 orang. Teknik analisis data yang digunakan adalah uji t sampel berpasangan. Kesimpulannya bahwa berpikir kritis dapat diterapkan siswa dalam pembelajaran menulis teks anekdot berorientasi sense of humor, wujud berpikir kritis adalah bahasa tulisan berupa teks anekdot, wujud sense of humor adalah kalimat berisi yang muluk-muluk, menggunakan ironi, permainan makna kata, komentar tajam suatu hal, dan media karikatur berpengaruh terhadap kemampuan siswa dalam menghasilkan teks anekdot berorientasi sense of humor.
Mapping out model bisnis sharing economy pada unicorn asal Indonesia Hanifah, Hanifah; Hayati, Cucu; Sadiqin, Amin
Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i2.932

Abstract

This research dissects the business models built by 3 (three) companies ranked in the TOP 20 unicorns from Indonesia based on research conducted by CB Insight, namely Gojek, Tokopedia, and Traveloka. Researchers employed exploratory methods, comparative analysis techniques and utilized the Business Model Canvas and Stakeholder Relationship Model as instruments in data collection. Data were obtained from secondary sources, including online interviews and literature reviews. This research reveals that companies offering digital goods and services implement the concept of sharing assets to achieve zero marginal cost. The research findings also uncover that an increasing number of Gojek passengers, Traveloka guests, and Tokopedia customers lead to an increase in the number of business groups (positive network effect). Moreover, an increase in Gojek drivers, Traveloka hosts, and Tokopedia sellers results in higher competition within those groups (negative network effect).
Co-Authors Amin Sadiqin Amirazanthi, Reynata Hanifah hanifah hanifah Kurniawan, Ananda Dwi Mahanani, Nur Asna Maulana, Afif Maulana, Vicky Pratama, Aditya Yoga Sadam, Syafrilas Setiawan, Dimas Dwi Setyawan, Mochamad Ardi Sri Lestari Taufik, Zahroh Firdaus Zain, Zainal Abidin