Garuda - Garba Rujukan Digital

p-Index From 2019 - 2024

2.57

P-Index

This Author published in this journals

All Journal Journal of Indonesian Applied Economics Jurnal Ilmiah Ekonomi Islam Jurnal Pemberdayaan Masyarakat Madani (JPMM) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat International Journal of Demos Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Intervensi Komunitas: Jurnal Pengabdian Masyarakat Community Empowerment Jurnal Pengabdian dan Kewirausahaan Media Ekonomi Media Riset Bisnis & Manajemen

Yusran, Husna Leila

Fakultas Ekonomi Dan Bisnis Universitas Trisakti, Indonesia

Author-ID : 1684149

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 17 Documents Claim Missing Document

Claim Missing Document

Articles

1 2

VERIFYING OF BETA CONVERGENCE FOR SOUTH EAST COUNTRIES OF ASIA BlaÅ¡ko, Michaela; Yusran, Husna Leila
Journal of Indonesian Applied Economics Vol 7, No 1 (2017)
Publisher : Department of Economics, Faculty of Economics and Business, Universitas Brawijaya

The convergence means the process of balancing disparities in chosen indicators of homogeneous economic groups. Î²-convergence and is based on the assumption, where less developed economy grows faster than advanced ones, so GDP per capita has higher speed in less developed economy. In this article is verified Î² convergence based on dependency between the growth of real GDP per capita and the initial level of real GDP per capita (in PPP) and by modifications of this relationship by using of Least Squares Method for 9 countries of South East Asia in different samples since 2000 till 2015. For completely explanation of dependency and calculation of consistent, minimal estimator are used dummies and created a structural parameter, which eliminate shocks and possible disparities between chosen countries. Based on reached results was proved convergence just in sample since 2004 till 2008 between chosen nine countries of South East Countries of Asia.

Halal Transaction: Implication For Digital Retail By Using Financial Technology Yolanda Masnita; Mangku Rasyawal; Husna Leila Yusran
Jurnal Ilmiah Ekonomi Islam Vol 7, No 1 (2021): JIEI : Vol. 7, No. 1, 2021
Publisher : ITB AAS INDONESIA Surakarta

Digital transaction is an important marketing discipline concept, for companies and consumers. The purpose of this conceptual article is to investigate the application of halal in online trading transactions that use payments with financial technology - Fintech. This article is based on a review of literature based on Islamic sharia and marketing literature which provides a discussion of online transactions and fintech as a way to develop understanding of Muslim business. It was concluded that buying and selling is a halal activity as long as it meets the shariah requirements. The difference between online business and offline business in Islam is the transaction process (contract). Online transactions are permissible according to Islam as long as they do not contain elements that can damage them such as usury, tyranny, fraud, fraud and the like and fulfill the terms and conditions of the sale and purchase. Included in the completion of the transaction that is payment using fintech becomes halal, as long as according to Islamic shariah guidance. The practical implications of this research for companies that use online transactions, it is important to expand the concept of halal in the direction of payment. Effective alignment is required between halal policies, payment strategies and the buying process. Companies that use online transactions can develop in three stages, from seeing halal compliance as an opportunity, making a halal payment system, to making the whole buying and selling process halal certified

INCREASING THE MARKETING POTENTIAL OF TOUCH AND THE TEMPE OF SWAKERTA PRIMKOPTI COOPERATIVES IN WEST JAKARTA IN THE NEW NORMAL ERA Soeharjoto .; Husna Leila Yusran; Debbie Aryani Tribudhi; Asep Hermawan; Yolanda Masnita
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol 5 No 2 (2021): Juni 2021
Publisher : LPPM Univ. Ibn Khaldun Bogor

Pandemi Covid-19 berdampak pada penurunan pendapatan masyarakat dan mempercepat revolusi industri 4.0, akibat adanya perubahan besar pada pola konsumsi masyarakat. Pasca pelaksanaan pembatasan sosial berskala besar memasuki era new normal, sehingga yang membawa angin segar bagi usaha kecil dan menengah dalam meningkatkan omzet penjualan. Untuk itu, pengabdian kepada masyarakat bertujuan membantu meningkatkan omzet penjualan dengan memanfaatkan potensi pasar. Pelaksanaanya menggunakan metode pelatihan dan penyuluhan dengan materi berupa potensi pasar dan pemasaran, serta strategi pemasaran. Hasil dari pelaksanannya dapat meningkatkan pengetahuan dan wawasan peserta mengenai potensi pasar dan pemasaran menjadi sebesar 90 persen, sedangkan strategi pemasaran menjadi 76 persen. Hal ini, membuat mitra termotivasi dan berani melakukan inovasi pemasaran. Peserta merupakan pelaku utama dikelompoknya dan sebagai anggota Koperasi, sehingga dapat memberikan multiplier effect yang besar, dan menjadi kelebihan dari aktivitas ini. Pada pelaksanaan selanjutnya, perlu diberikan durasi waktu yang lebih lama dengan materi proses produksi tahu dan tempe untuk menunjang efisiensi dan efektivitas agar dapat meningkatkan keuntungannya.

Penyuluhan Strategi Membangun dan Mengembangkan Bisnis “Rumahan” di Masa Pandemi Covid-19 Yolanda Masnita; Khomsiyah Khomsiyah; Windhy Puspitasari; Husna Leila Yusran
Intervensi Komunitas Vol 3 No 1 (2021)
Publisher : ITB Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/ik.v3i1.1133

Ibu Rumah tangga saat ini dituntut berperan aktif dalam keuangan keluarga, tidak hanya mengelola saja tetapi juga berkeinginan ikut menambah pemasukan keluarga. Persoalan yang dihadapi adalah keinginan tersebut tidak diikuti dengan pengetahun bagaimana memperoleh ide dan kesempatan untuk memulai usaha. Pelatihan dan penyuluhan diberikan kepada para guru dan ibu – ibu PKK untuk mengembangkan usaha dengan minimal modal uang, tetapi dengan modal selain uang seperti layanan, link, keahlian, dan sumber – sumber lainnya. Sehingga penyuluhan ini dapat menimbulkan ide dan motivasi untuk dapat membuka usaha baru, dan dapat menangkap peluang usaha yang terkadang tidak disadari. Bagi yang telah memiliki usaha, dapat mengembangkan usahanya. Kegiatan ini dilakukan dengan menggunakan pertemuan virtual, yang dimulai dari survei, persiapan materi, pelaksanaan, dan evaluasi kegiatan. Terdapat enam tahapan yang dapat dilakukan dalam membangun dan mengembangkan usaha, menetapkan jenis usaha, menetapkan visi dan misi, survey, penentuan lokasi usaha, persiapan modal, dan yang paling utama adalah keberanian membuka usaha.

PENGARUH BRAND EXPERIENCE TERHADAP PURCHASE INTENTION DIMEDIASI OLEH BRAND ATTITUDE PADA INDUSTRI PENERBANGAN INDONESIA DI MASA PANDEMI COVID 19 Fani Ahmad Fauzi; Husna Leila Yusran
ijd-demos Volume 4 Issue 1 (2022)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v4i1.195

ABSTRACTThis study aims to analyze the factors that influence the purchase intention of consumers of national airlines in Indonesia during the current Covid-19 pandemic as it is today. The variables studied were brand experience, brand reputation and brand attitude in their influence on purchase intention. This study also examines the mediating role of brand attitude in the influence of brand experience on purchase intention.The methodology used in this study uses quantitative methods. The population in this study are the passengers of national airlines in Jakarta, Medan, Surabaya, Makasar and Denpasar. Data collection was carried out through a survey of passengers who had used the services of an airline at least once in the last 5 years. The number of respondents as many as 234 people who filled out a questionnaire with a Likert scale and 180 data valid for use in this study. The results of the questionnaire were processed using AMOS-SEMThe findings from this study indicate that variables measured, namely brand experience, brand reputation and brand attitude all have a positive effect on consumer purchase intention in the Indonesian aviation industry. The brand attitude variable has also been shown to mediate the effect of brand experience on purchase intention.Recommendations for further research are to include other variables such as brand positioning and brand knowledge as well as variables relevant to pandemic conditions such as adaptation to the implementation of CHSE (Cleanliness, Health, Safety, Environment).Keywords: brand experience, brand reputation, brand attitude, purchase intention ABSTRAKPenelitian ini memiliki tujuan untuk menganalisis faktor-faktor yang mempengaruhi purchase intention dari konsumen maskapai penerbangan nasional di Indonesia pada masa pandemi Covid 19 seperti saat ini. Variabel-variabel yang diteliti adalah brand experience, brand reputation dan brand attitude dalam pengaruhnya terhadap purchase intention. Dalam penelitian ini juga dikaji mengenai peran mediasi dari brand attitude dalam pengaruh antara brand experience dengan purchase intention.Metodologi yang digunakan dalam penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah para pengguna jasa layanan maskapai penerbangan nasional di kota Jakarta, Medan, Surabaya, Makasar dan Denpasar. Pengambilan data dilakukan melalui survey terhadap penumpang yang pernah menggunakan jasa maskapai penerbangan minimal satu kali dalam 5 tahun terakhir. Jumlah responden sebanyak 234 orang yang mengisi kuesioner dengan skala likert dan data yang valid untuk digunakan dalam penelitian ini sebanyak180 data. Hasil kuesioner diolah meggunakan AMOS-SEMTemuan dari penelitian ini menunjukkan bahwa variabel-variabel yang diukur yaitu brand experience, brand reputation dan brand attitude seluruhnya berpengaruh positif terhadap purchase intention konsumen di industri penerbangan Indonesia. Variabel brand attitude juga terbukti memediasi pengaruh brand experience terhadap purchase intention.Rekomendasi untuk penelitian selanjutnya adalah memasukkan variabel lain seperti brand positioning dan brand knowledge serta variabel yang relevan dengan kondisi pandemi seperti adaptasi pelaksanaan CHSE (Cleanliness, Health, Safety, Evironment).Kata Kunci: pengalaman terhadap merek, reputasi merek, sikap merek, niat membeli

Pengaruh E-Service Quality Dan E-Trust Terhadap Repurchase Intention Melalui E-Satisfaction Pada Pengguna E-Commerce Aditya Nur Prasetyo; Husna Leila Yusran
ijd-demos Volume 4 Issue 1 (2022)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v4i1.193

AbstractThis research aims to analyze the effect of e-service quality and e-trust on repurchase intention through e-satisfaction on e-commerce users which is thought to moderate the relationship between e-service quality, e-trust and repurchase intention. The data used in this study are primary and secondary data. Primary data comes from the results of distributing questionnaires to consumers who have used and made purchases in e-commerce within the last 3 months through Tokopedia e-commerce and live in Jabodetabek area. As for secondary data using references from research journals that have been done previously. The research sample was selected using a purposive sampling method with a non-random sampling technique so that a sample of 430 respondents was obtained. Analysis of the data used to test the hypothesis using Structural Equation Modeling (SEM) based on variance, namely Partial Least Square (PLS) using SmartPLS software. The results showed that E-service quality in e-commerce has a positive and significant influence on consumer E-satisfaction. However, consumer E-trust in e-commerce has no effect on consumer E-satisfaction. In addition, the results of research with a positive and significant influence were also found by consumer E-satisfaction on Repurchase intention in e-commerce. The results of this study provide information that the better the quality of e-service from an e-commerce, the higher the consumer satisfaction (e-satisfaction), but the increase in e-satisfaction is not influenced by changes in consumer trust (e-trust). However, the e-satisfaction perceived by consumers will affect the repurchase intention of these consumers towards e-commerce.Keywords : E-service quality; E-trust; Repurchase intention; E-satisfaction; E-commerce AbstrakPenelitian ini bertujuan untuk menganalisis pengaruh e-service quality dan e-trust terhadap repurchase intention melalui e-eatisfaction pada pengguna e-commerce yang diduga dapat memoderasi hubungan antara e-service quality, e-trust dan repurchase intention. Data yang digunakan dalam penelitian ini merupakan data primer dan sekunder. Data primer bersumber dari hasil penyebaran kuesioner kepada konsumen yang telah menggunakan dan melakukan pembelian di e-commerce dalam kurun waktu 3 bulan terakhir melalui e-commerce Tokopedia dan tinggal di area Jabodetabek. Sedangkan untuk data sekunder menggunakan referensi dari jurnal penelitian yang telah dilakukan sebelumnya. Sampel penelitian dipilih menggunakan metode purposive sampling dengan teknik pengambilan non-random sampling sehingga diperoleh sampel sebanyak 430 responden. Analisis data yang digunakan untuk uji hipotesis adalah menggunakan Structural Equation Modeling (SEM) yang berbasis varians yaitu Partial Least Square (PLS) dengan menggunakan software SmartPLS. Hasil penelitian menunjukkan bahwa E-service quality pada e-commerce memiliki pengaruh yang positif dan signifikan terhadap E-satisfaction konsumen. Tetapi, E-trust konsumen pada e-commerce tidak memiliki pengaruh terhadap E-satisfaction konsumen. Selain itu, hasil penelitian dengan pengaruh yang positif dan signifikan juga didapati oleh E-satisfaction konsumen terhadap Repurchase intention di dalam e-commerce. Hasil penelitian ini memberikan informasi bahwa semakin baik kualitas e-service dari suatu e-commerce maka akan semakin tinggi kepuasan konsumen (e-satisfaction), tetapi peningkatan e-satisfaction ini tidak dipengaruhi oleh perubahan kepercayaan konsumen (e-trust). Namun, e-satisfaction yang dirasakan oleh konsumen akan mempengaruhi repurchase intention konsumen tersebut terhadap e-commerce.Kata Kunci : Kualitas layanan elektronik; kepercayaan elektronik; niat pembelian kembali; Kepuasan elektronik; Perdagangan elektronik

Assistance of the Tanah Abang Traders Association (HIPTA) in dealing with the Covid-19 Pandemic Ida Busnetty; Dian Octaviani; Husna Leila Yusran; Safnita Safnita
Community Empowerment Vol 6 No 10 (2021)
Publisher : Universitas Muhammadiyah Magelang

The prolonged crisis due to the Covid-19 pandemic that hit Indonesia had a significant impact on various sectors, including the goods and services trade sector. Traders in the wholesale center of textiles and textile products in Tanah Abang are one of the parties who really feel the impact. The declining purchasing power of the people coupled with the necessity to close shops during the Implementation of community activity restrictions led to a decrease in income, while the obligation to pay operational costs still had to be carried out. This forced quite a number of traders to decide to close their businesses. The purpose of this activity is to find the best solution for the business continuity of traders. The method used is the focus group discussion. The conclusion obtained is the need for the application of digital marketing at the Tanah Abang wholesale center. The steps that need to be taken are socializing about the importance of digital marketing, training on social media creation and creating a market place or website that provides marketing access for all traders.

ANALISIS SCP PADA INDUSTRI PROPERTI DI INDONESIA Nurhayati ,; Husna Leila Yusran
Media Ekonomi Vol. 24 No. 2 (2016): Oktober
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The purpose of this study is to determine how the structure, market concentration and efficiency of the property industry in Indonesia. The analysis technique used in this research is Concentration Ratio (CR10), Herfindahl Index-Hirschman (IHH) and Data Envelopment Analysis (DEA). Total revenue of the Indonesia property industry from 2010-2014 is used to calculate Concentration Ratio (CR10) and Herfindahl Index-Hirschman (IHH), while the Data Envelopment Analysis (DEA) is input and output, the input consists of total assets, debt, and equity, the output consists of total sales and profits. Based on the analysis the results of Concentration Ratio (CR10) is quite high, ranging from 74.65% - 77.16%, the market structure in the property industry classified within a tight oligopoly. Based on IHH has a range of numbers from 0.1013 to 0.56667, which means competition Indonesian property industry and the competitive nature of high concentration. Results DEA in 2010-2010 there are 4-8 efficient companies. As a result of which are oligopolistic and competitive, the companies in the property industry are doing a lot in marketing strategy as well as to achieve efficient companies should refer to the property industry has already reached the maximum efficient rate.

PENGARUH KETERBUKAAN EKONOMI, PENDIDIKAN, DAN PENGANGGURAN TERHADAP KETIMPANGAN PENDAPATAN DI INDONESIA Muhammad Ibnu Fatsabit; Husna Leila Yusran
Media Ekonomi Vol. 27 No. 1 (2019): April
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This study aim is to see the influence of economic openness, education level, and unemployment rate toward against income inequality at the provincial level in Indonesia. This study uses panel data regression analysis by using Eviews 8 analysis tools. The data used in this study is secondary data consisting of gini ratio, export/GDRB ratio, import/GDRB ratio, foreign direct investment/PDRB ratio, unemployment rate and average length of school, at 33 provinces in Indonesia in the period of 2007 to 2016. The results obtained show that only the export ratio and unemployment rate have an effect on the level of inequality in Indonesia. The export ratio has a positive and significant effect, while the unemployment rate variable has a significant negative effect.

HUBUNGAN PENDAPATAN ORANG TUA DENGAN KETERLAMBATAN STUDI MAHASISWA (Studi Kasus Mahasiswa Bermasalah Fakultas Ekonomi Universitas Trisakti) Farah Margaretha; husna Leila Yusran
Media Riset Bisnis & Manajemen Vol. 2 No. 3 (2002): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

The objective of this research is to explore and to analyze the factors that influence student lateness in finishing their study at the Trisakti University. Desctiptive analyze and sector analyze are used.It conclude that there are sixfactor that causing the lateness of study period for student, there are talent, willing, physical condition, family economic situation, parents education and study facility at home and at the campus.

Co-Authors Abbraham Sahertian Adinda Cintami Regalia Aditya Nur Prasetyo Ahmad Buchori Ardhan Hilfiyanda Ardiyanto Ardiyanto ASEP HERMAWAN BlaÅ¡ko, Michaela Busnetty, Ida Debbie Aryani Tribudhi Debbie Aryani Tribudhi Dian Octaviani Dwi Hartini Rahayu Eko Retno Indriyarti Fani Ahmad Fauzi Farah Margaretha Hartini I Nyoman Andika Putera Yasa Irfan Ariyanto Iha Johannes Dimson Marbun Khomsiyah Khomsiyah Lidia Wahyuni Mangku Rasyawal Maria Ariesta Utha Masni Salfinnia Mona Adriana Patriyasa Muhammad Ibnu Fatsabit Netania Emilisa Nirdukita Ratnawati Nirdukita Ratnawati Nurhayati , Nurlida Fatmikasari Raflis Raflis Retno Sari Murtiningsih Richy Wijaya Rinaldi Rustam Safnita Safnita Salim Budiman Shafrani Dizar Soeharjoto . Soeharjoto Soekapdjo Soeharjoto Soekapdjo Tara Aldiera Prijono Teddy Siswanto Wegig Murwonugroho Windhy Puspitasari Yolanda Masnita Yolanda Masnita Yolanda Masnita

Title

Found 17 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 17 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 17 Documents
Search