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All Journal Jurnal Mirai Management JRSI (Jurnal Rekayasa Sistem dan Industri) Syntax Literate : Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business Jurnal INTECH Teknik Industri Universitas Serang Raya YUME : Journal of Management IJIES (International Journal of Innovation in Enterprise System) Jurnal Ilmu Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jo-ELT (Journal of English Language Teaching) Fakultas Pendidikan Bahasa dan Seni Program Studi Pendidikan Bahasa Inggris IKIP Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya eProceedings of Engineering Community Service Seminar and Community Engagement (COSECANT) SmartComp
Ima Normalia Kusmayanti
Universitas Telkom
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences Transportation Other

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Square Talks®: A Mobile App to Support EFL Learners’ Vocabulary Development Ima Normalia Kusmayanti; Retno Hendryanti
Jo-ELT (Journal of English Language Teaching) Fakultas Pendidikan Bahasa & Seni Prodi Pendidikan Bahasa Inggris IKIP Vol 8, No 2 (2021)
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jo-elt.v8i2.4393

Abstract

In recent years, mobile-based game language learning has proliferated due to its promising prospects and positive impacts in improving teaching and learning outcomes in English vocabulary development. With this phenomenon, Square Talks® was developed specifically to aid EFL beginner learners with their English vocabulary. This study aims to examine the effectiveness of the game app in developing the learners’ English vocabulary development. This study employed a quantitative approach focusing on 34 EFL beginner learners. The focus has been on how effective the game app was statistically and overall experience of using the game app. Data were collected through vocabulary tests and a survey. The test results showed that Square Talks® has improved the subjects’ English vocabulary development with the t-value of the test results is -19.93 indicating a significant effect in increasing the subjects’ English vocabulary development. The survey result revealed positive acceptance toward playing Square Talks® in terms of effectiveness (4.49), usability (4.34), and satisfaction (4.52). Therefore, Square Talks® can be considered to be an alternative learning tool to facilitate EFL beginner learners’ vocabulary development.
Design of Glegeg-in Modern Drink Positioning Improvement Based on Perceptual Mapping Using Multidimensional Scaling Method Afra Ghaida Hana; Yati Rohayati; Ima Normalia Kusmayanti
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4217

Abstract

Glegeg-in is a Bandung-based brand that sells modern drink such as milk tea, thai tea, coffee, and boba drinks. Glegeg-in revenue have been unstable over the past years. One of the root causes is a low brand awareness compared to its competitors. A low brand awareness compared to other brands caused by the customers not aware of the value proposition that Glegeg-in offers, which is affordable, has a variety of menu options, and attractive packaging. The purpose of this research is to design a positioning improvement system to minimize the instability of Glegeg-in revenues by mapping the position of Glegeg-in and its competitors through perceptual mapping using the multidimensional scaling method. 122 modern drink customers were employed as samples in this research input data. Furthermore, the input data is used for data processing using MDS which produces a perceptual mapping. Based on the results of perceptual mapping, three areas of competition were obtained, Glegeg-in is in the same area with Happy Fat, which makes it the closest competitor of modern drink brands. The results of this study are an integrated positioning system improvement design for Glegeg-in on the attributes of modern drinks which are the value proposition of Glegeg-in. This is the basic consideration for Glegeg-in in achieving the goals that have been set.
Designing Marketing Strategies of Mamaberry Chips Gourmet Using Swot Method and Quantitative Strategic Planning Matrix (QSPM) Muhammad Ghafari Nurfathoni; Sari Wulandari; Ima Normalia Kusmayanti
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4341

Abstract

Based on Fortune Business Insight (2020) changes in healthy lifestyles by consuming organic food products are increasing becoming a global trend. Current consumer awareness of organic labels in the food sector continues to experience high market demand. This can be seen from the data that global sales of organic food reached $50.1 billion up 4.6% with a growth rate of 2% every year. The results of the 2020 survey were conducted by observing organic sales and the results show that consumers are increasing looking for organic labels, especially in the food sector. One of the effects is because consumers' perception of clean and healthy food is the main goal. Mamaberry Chips Gourmet is an MSME engaged in the healthy snack food sector. Mamaberry Chips Gourmet was founded in 2017 with a business-to-consumer (B2C) business model, which is a business model that focuses on marketing and selling products to consumers. Currently the company does not have a marketing strategy to face competition in the healthy snack business. Therefore, this final project aims to formulate a reliable strategy based on the company's resources to maximize existing opportunities. This final project uses the SWOT method and the IE Matrix to generate alternative strategies and the QSPM matrix to prioritize alternative strategies. Analysis using SWOT and IE Matrix resulted in a total of 12 strategies that could be implemented. Based on the evaluation conducted through QSPM, the strategy that needs to be prioritized by Mamaberry Chips Gourmet is the strategy of utilization and improvement of marketing channels with a total attractiveness score (TAS) of 6.52. The timing of the strategy implementation is then compiled through a roadmap of the strategy implementation plan each year.
Cotton.Go’s Electronic Service Quality Improvement Using Importance Performance Competitor Analysis Approach Tara Aldiera; Sari Wulandari; Ima Normalia Kusmayanti
International Journal of Innovation in Enterprise System Vol 5 No 01 (2021): International Journal of Innovation in Enterprise System
Publisher : School of Industrial and System Engineering, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijies.v5i01.103

Abstract

The number of competitors that have sprung up in the field of fashion especially in men's clothing, has caused Cotton.Go need to evaluate its e-commerce services to compete with them. Therefore, this research was conducted to evaluate the attributes of Cotton.Go’s e-commerce services by integrating the dimensions of Electronic Service Quality and Importance Performance Competitor Analysis (IPCA) method. According to research result, seven attributes of services in Cotton.Go’s e-commerce is needed for further research, which are web design, reliability, efficiency, responsiveness, security, flexibility, and fulfillment. This research produced that all of the attributes need urgent action to improve by looking at the negative performance differences value with its competitor. All attributes that need to be improved indicated that the performances are considered to be lower compared to the competitor and need immediate action to improve.
Strategi Peningkatan Program Employee Engagement di Telkom University dengan Menggunakan Metode ADDIE Farah Fadhila Mulyadi; Christanto Triwibisono; Ima Normalia Kusmayanti
Jurnal INTECH Teknik Industri Universitas Serang Raya Vol. 6 No. 2 (2020)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/intech.v6i2.2442

Abstract

Telkom University merupakan perguruan tinggi swasta dibawah naungan Yayasan Pendidikan Telkom. Menjadi perguruan tinggi swasta terbaik tidak terlepas dari peranan karyawan Telkom University, termasuk dosen. Kondisi aktual saat ini diketahui bahwa di Telkom University sebelumnya tidak pernah melakukan pengukuran terkait dengan employee engagement. Semangat, antusiasme dan usaha yang tinggi yang ditunjukkan karyawan, merupakan bagian dari dampak employee engagement yang ditunjukkan karyawan. Untuk itu perlu dilakukan analisis dan pengukuran terkait dengan tingkat employee engagement dengan menggunakan 5 dimensi yang dikembangkan Triwibisono. Pada penelitian ini alat ukur yang digunakan adalah 5 dimensi employee engagement yang dikembangkan oleh Triwibisono dan rancangan program dengan menggunakan metode ADDIE dengan respondennya adalah Dosen Tetap yang ada di Telkom University. Dari hasil pengukuran terhadap 70 responden, yang ditentukan dengan menggunakan teknik purposive sampling, dengan kategori dosen tetap di Telkom University, diketahui bahwa tingkat engagement di Telkom University adalah sebesar 34% untuk kategori engaged, 66% untuk kategori not engaged dan 0% untuk kategori actively disengaged. Perancangan dipilih berdasarkan dimensi yang memiliki nilai terendah, yaitu Basic need, Spirit dan meaningfulness. Dimensi basic need dengan membuat survei kebutuhan dan pembuatan format standar untuk identifikasi kebutuhan. Pada dimensi spirit dengan memberikan penghargaan sebagai bentuk apresiasi bagi dosen yang bekerja dalam waktu yang lama. Dimensi meaningfulness dengan memberikan pelatihan terkait value openness yang sudah ada di Telkom University.
Perancangan Atribut Kebutuhan Program Tell to Tell Radio K-Lite Menggunakan Integrasi Service Quality dan Model Kano Zerlin Anggreni Kembaren; Yati Rohayati; Ima Normalia Kusmayanti
YUME : Journal of Management Vol 5, No 3 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i3.2549

Abstract

AbstrakRadio K-Lite adalah radio swasta di wilayah Bandung yang menyiarkan program request lagu bernama Tell to Tell. Sumber utama pendapatan radio berasal dari pengiklan, namun sejak tahun 2018 hingga 2020 pendapatan terus mengalami penurunan dan tidak pernah mencapai target. Hal tersebut disebabkan oleh menurunnya ketertarikan pengiklan dalam memasang iklan pada radio. Berdasarkan permasalahan tersebut, maka perlu dilakukan perbaikan program sehingga program Tell to Tell dapat memberi kontribusi signifikan pada pendapatan radio. Tujuan dari penelitian ini adalah mengidentifikasi atribut kebutuhan program untuk selanjutnya dilakukan perbaikan. Untuk mendapatkan atribut kebutuhan sesuai dengan preferensi pendengar, maka dilakukan in-depth interview kepada tujuh pendengar program Tell to Tell dengan rentang usia 25-55 tahun. VOC tersebut menghasil tiga belas atribut kebutuhan yang dikelompokkan ke dalam empat dimensi, yaitu kualitas konten, keunikan, kualitas informasi, dan kompetensi penyiar. Selanjutnya dilakukan penyebaran kuesioner kepada 110 responden. Pengolahan data menggunakan integrasi service quality dan Model Kano menghasilkan delapan true customer needs (TCN) yang perlu diprioritaskan dan ditingkatkan dalam melakukan perbaikan program. TCN yang dihasilkan adalah permintaan lagu terpenuhi, memutarkan lagu populer, penyusunan lagu berdasarkan dinamika lagu, terdapat segmen menghibur, wawasan seputar lagu, terdapat informasi bermanfaat, berita up-to-date, dan penyiar membangkitkan suasana. Kata Kunci: Service Quality, Model Kano, Radio, Atribut Kebutuhan, True Customer Needs AbstractRadio K-Lite is a private radio station in the Bandung area that broadcasts a song request program called Tell to Tell. The main source of radio revenue comes from advertisers, but from 2018 to 2020 revenue continues to decline and never reaches the target. This is due to the declining interest of advertisers in placing advertisements on radio. Based on these problems, it is necessary to improve the Tell to Tell program to make a significant contribution to radio revenue. The purpose of this research is to identify the program attribute needs for further improvement. To obtain the attributes of needs according to listener preferences, in-depth interviews were conducted with seven listeners of the Tell to Tell program with an age range of 25-55 years. The VOC resulted in thirteen attributes of needs that were owned into four dimensions, namely content quality, uniqueness, information quality, and broadcaster competence. Furthermore, questionnaires were distributed to 110 respondents. Data processing using integration service quality and Kano Model resulted in eight true customer needs (TCN) that need to be prioritized and improved in making program improvements. The resulting TCN is a request for declared songs, playing popular songs, composing songs based on the dynamics of the song, there are entertaining segments, insight into songs, there is useful information, the latest news, and the announcer stirs up the atmosphere. Keywords: Service Quality, Kano Model, Radio, Need Attributes, True Customer Needs
Exploring Indonesian university students’ speaking anxiety in online English medium classes (EMI) Ima Normalia Kusmayanti; Retno Hendryanti; Litasari Widyastuti Suwarsono
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Vol 50, No 2 (2022)
Publisher : Fakultas Sastra Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um015v50i22022p209

Abstract

Exploring Indonesian university students’ speaking anxiety in online English medium classes (EMI)This study investigates the speaking anxiety levels of EFL students enrolled in English medium classes (EMI) in a private university. Factors causing students’ speaking anxiety and potential strategies to reduce the speaking anxiety were also examined. Eighty-nine EMI students from ten undergraduate study programs were the respondents of this study. Data were collected by using Horwitz et al.’s (1986) anxiety survey. Findings showed that EMI students exhibited low-level English-speaking anxiety. The cross-tabulation data demonstrated that students perceived comprehension apprehension as the paramount anxiety factor. To reduce their comprehension apprehension, students prefer their lecturers not to over-react their speaking mistakes and degrade them when they make speaking mistakes. These imply that these findings can be used as consideration for preparatory programs for students and lecturers in EMI classes.Eksplorasi kecemasan berbicara mahasiswa Indonesia di perkuliahan daring kelas EMIPenelitian ini menganalisis tingkat kecemasan berbicara mahasiswa selama perkuliahan daring pada mata kuliah yang menggunakan bahasa Inggris sebagai bahasa pengantar (kelas EMI) di sebuah universitas swasta. Faktor-faktor yang menyebabkan kecemasan berbicara yang dialami mahasiswa dan strategi potensial untuk mengurangi kecemasan berbicara juga dianalisis. Delapan puluh sembilan mahasiswa Indonesia dari sepuluh program studi S1 kelas internasional menjadi responden pada penelitian ini. Data dikumpulkan melalui survei kecemasan berbicara yang dirancang oleh Horwitz dkk. (1986) Hasil penelitian menunjukkan bahwa mayoritas mahasiswa mengalami tingkat kecemasan berbicara yang rendah. Data tabulasi silang menunjukkan bahwa mahasiswa menganggap kecemasan terhadap pemahaman sebagai faktor utama pemicu kecemasan berbicara yang mereka alami. Untuk mengurangi kecemasan terhadap pemahaman mereka, mahasiswa mengharapkan agar dosen tidak bereaksi berlebihan terhadap kesalahan berbicara yang mereka lakukan dan tidak merendahkan mereka ketika mereka melakukan kesalahan berbicara. Hasil penelitian ini dapat menjadi pertimbangan untuk pengembangan program persiapan bagi mahasiswa dan dosen di kelas EMI.
Instagram Marketing Strategy Improvement Design of Vrans Studio Detailing Using Benchmarking and Analytic Hierarchy Process Methods Wali Hakim Pradana; Agus Achmad Suhendra; Ima Normalia Kusmayanti
Jurnal Mirai Management Vol 7, No 2 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i2.2465

Abstract

Vrans Studio Bandung (VSD) is one of the automotive detailing companies in Bandung which started in 2017. Initially 2017, the business focused on detailing the car with only a few customers per day. Now, apart from detailing, VSD also offers washing, repainting, repairing, and coating for parts and whole of cars, motorcycles, and bicycles. Currently, the VSD business can wash 70 vehicles per month. Seeing the sale, the owner aims to expand the market, especially the Bandung city area. However, in meeting its objectives, the owner has constraints, namely limited costs, labor, and marketing which is currently done only by marketing products on Instagram, conducting sales promotions, word of mouth and the use of WhatsApp. With these obstacles, VSD business owners cannot achieve their goals. Therefore, this Final Project uses the benchmarking method through checklist observations to identify gaps and find best practices from competitors' performance in Instagram marketing communications. Keywords: Marketing Communications, Instagram dan VSD
Perancangan Strategi Positioning Restoran Dapur Wiwi Berdasarkan Perceptual Mapping dengan Metode Multidimensional Scaling dan Swot Analisis Andika Yudhistira Ramadhan; Sari Wulandari; Ima Normalia Kusmayanti
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.2547

Abstract

Dapur Wiwi merupakan salah satu restoran masakahn khas sunda di Kota Bandung berdiri sejak tahun 2018, yang berlokasi di Jl. Mekar Utama No. 93f. Terdapat 4 aspek yang mempengaruhi masalah utama pada Dapur Wiwi yaitu, brand, produk, promotion, dan service atau layanan. Maka diambil solusi perbaikan brand pada Dapur Wiwi dengan melakukan perencanaan strategi positioning. Metode yang digunakan untuk merancang strategi positioning untuk Dapur Wiwi adalah multidimensional scaling (MDS) dan SWOT Analisis. Brand pada tugas akhir ini adalah Warung Nasi Ibu Imas, Warung Nasi Ampera, Dapoer Pandan Wangi, dan Sambal Hejo. Atribut yang digunakan pada perencanaan strategi yaitu cita rasa, harga wajar, variasi produk, porsi sesuai, pelayanan cepat, pelayanan tepat, pelayanan ramah, dekorasi menarik, suasana nyaman, ruang makan bersih, lokasi strategis, transportasi mudah, dan parkiran luas. Jumlah responden pada tugas akhir ini sebanyak 160 responden. Pengambilan sampling menggunakan metode non probability sampling dengan Teknik snowballsampling. Pengolahan data untuk multidimensional scaling (MDS) menggunakan software IBM SPSS. Tugas akhir ini terverifikasi karena diperoleh nilai R-Square sebesar 0,97433 dan diperoleh nilai Stress sebesar 0.61421. Terdapat tiga wilayah A, B, dan C yang dihasilkan dari perceptual mapping. Dapur Wiwi bersaing pad wilayah B dengan Warung Nasi Ampera berdasarkan dari hasil perhitungan jarak Euclidean Kata Kunci: Positioning, Multidimensional Scaling, Perceptual Mapping, SWOT.
Perancangan Strategi Pemasaran Pada UKM Bbq Dirumah menggunakan Analisis SWOT dan Matriks IE Arlieta Kirana Brahmaniswari; Sari Wulandari; Ima Normalia Kusmayanti
JRSI (Jurnal Rekayasa Sistem dan Industri) Vol 9 No 02 (2022): Jurnal Rekayasa Sistem & Industri - Desember 2022
Publisher : School of Industrial and System Engineering, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jrsi.v9i02.588

Abstract

Bbq Dirumah merupakan sebuah UKM di bidang makanan yang berdiri ketika adanya pandemi Covid-19 di Indonesia sehingga penjualan belum memiliki tren yang meningkat dan belum mencapai target. Permasalahan ini salah satunya dikarenakan strategi pemasaran yang belum optimal sehingga diperlukan usulan strategi pemasaran berdasarkan kondisi UKM Bbq Dirumah untuk meningkatkan penjualan. Analisis SWOT dilakukan untuk identifikasi faktor internal dan eksternal sebagai input dalam penyusunan matriks SWOT dan IE sehingga didapatkan strategi alternatif serta dilakukan evaluasi untuk penentuan prioritas strategi alternatif yang dapat diimplementasikan dengan QSPM sebagai upaya peningkatan penjualan untuk mencapai target. Tujuan penelitian adalah merancang strategi pemasaran pada UKM Bbq Dirumah untuk meningkatkan volume penjualan agar dapat mencapai target yang telah ditentukan. Hasil penelitian menunjukkan posisi UKM Bbq Dirumah berada pada kuadran V pada matriks IE dengan skor IFE 2,604 dan EFE sebesar 2,684 sehingga strategi yang tepat dilakukan adalah penetrasi pasar dan pengembangan produk. Alternatif strategi terpilih berdasarkan nilai prioritas pada QSPM adalah “melakukan benchmarking kepada kompetitor untuk pengembangan produk yang lebih baik” dengan skor TAS sebesar 5,895.
Co-Authors Afra Ghaida Hana Agung Widyaprakoso Winardi Agus Achmad Suhendra Aisya Kha’irunisa Alif Akbar Alifan Nurfatwa Mahasidhqi Andika Deanna Rahma Andika Yudhistira Ramadhan Anwar Firdaus Ash-shiddiq Arinda Layla Alfira Arlieta Kirana Brahmaniswari Budi Praptono Budi Sulistyo Christanto Triwibisono Denta Elvianda Rizki Ramadhan Dimas Reza Pamungkas Dwita Nurhaliza Kharisma Eldeska Fadhil Hamdi Farah Fadhila Mulyadi Fauzan Ghifari Prakoso Fikri Vino Prasetya Ghina Rafidah Gradytio Rahmadi Hartadji Husni Amani Inten Ayuning Ghaisani Litasari Widyastuti, Litasari Mochamad Rizky Fauzy Muchammad Izdihar Zalfa Aulia Muhammad Abdal Sidin Muhammad Ghafari Nurfathoni Naila khoirun Nisa Retno Hendryanti Sari Wulandari Sari Wulandari Siva Aulia Tania Alya Andrianingrum Tara Aldiera Verona Marsha Alvinia Bangun Vietra Shauma Ranabilla Wali Hakim Pradana Yati Rohayati Yati Rohayati Yati Rohayati, Yati Yuniar, Wiwit Agi Yusuf Syarif Iqbal Zerlin Anggreni Kembaren