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All Journal AdBispreneur Journal of Secretary and Business Administration Journal of Indonesian Tourism, Hospitality and Recreation Majalah Ilmiah Bijak Ilomata International Journal of Management Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian UNDIKMA Ilomata International Journal of Management EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Business Review and Case Studies Ilomata International Journal of Social Science Bussman Journal : Indonesian Journal of Business and Management
Anita Maulina
Institut Ilmu Sosial Dan Manajemen STIAMI
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Analysis of the Theory of Planned Behavior on Intention to Buy Halal Food Products Anita Maulina; Hartono Hartono; Maya Sofiana
Majalah Ilmiah Bijak Vol 18, No 1: March 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v18i1.1282

Abstract

Consciousness in consuming halal food or products is still ignored by Muslims in Indonesia, which is a country with the largest Muslim population in the world, even though it is a must. Even halal food is defined as food that is healthy, clean and hygienic. This study aims to analyze the behavior of consuming halal food using Theory of Planned Behavior (TPB) and to identify how the purchase intention of Muslims in Indonesia, especially in Jakarta, in buying snacks labeled halal. Using probability sampling techniques, out of 200 questionnaires distributed among students in Jakarta, only 152 were returned and only 137 qualified for further analysis. The quantitative method was chosen for this study with the help of the IBM SPSS version 25 application. After going through the process and variables of Religiosity, Subjective Norm and Perceived Behavioral Control simultaneously affected the Intention to Buy Halal Food variable by 42.6% while the remaining 57.4% was affected. by other variables not examined in this study. To the next researcher, they should choose a wider research sample so that the research results can be more generalized. Can add other variables that are not examined in this study for further research.More insight into the Theory of Planned Behavior (TPB) on Intention to Buy Halal Food by using other variables and research objects.
Innovation Strategy of Small Medium Enterprise (SME) Through Public-Private Partnership in Depok City Anita Maulina; Maya Puspita Dewi
Majalah Ilmiah Bijak Vol 17, No 2: september 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v17i2.1012

Abstract

The rapid growth of SMEs in Depok City is not accompanied by the increase in the capacity of the SMEs itself, especially in terms of innovation. The limited resources that SMEs have, can be supported by the existence of public-private sector partnerships. This research is a qualitative research with data collection techniques through interviews, observation, and literature study. The results show that public-private sector partnerships in Depok City have not been successful in increasing the capacity of SMEs to innovate. This is because the partnership is limited to providing infrastructure and focuses on increasing temporary income. Therefore, the public-private sector partnership should focus on more technical assistance in increasing added value to ensure business continuity for a longer period.
Customer Experience, Brand Image and Its Impact Towards Revisit Intention to Batavia Café Jakarta Anita Maulina; Mohammad Sofyan Fauzi
Majalah Ilmiah Bijak Vol 19, No 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.1909

Abstract

The diversity of people who live in big cities like Jakarta makes consumer demand and tastes always change. This makes the culinary business more enthusiastic to meet market demand and compete with other culinary business owners. In an effort to maintain market share and competitiveness, culinary and restaurant business actors can focus on the experience gained by customers during consumption rather than just selling products or services. Loyal visitors are very impactful for restaurant business managers. They will come back again to visit, write positive reviews on social media or blogs and even recommend to relatives, friends, friends to visit a certain restaurant that is considered good and interesting and worth visiting. Therefore, business owners or restaurant managers must be able to build a positive image of the restaurant. One of the efforts to build a positive image is through the brand.One of them is Café Batavia which has a building dating from the Dutch colonial period. Previously this building was the official residence of the Dutch Governor. The building is a cultural heritage that is very well preserved. The interior design is intentionally made in accordance with the Dutch colonial period so that visitors feel they are in the past. This uniqueness is not easily obtained in other places so that this can be a differentiator for culinary lovers and make Café Batavia have its own brand image in the minds of its consumers. However, local tourists' interest in visiting Cafe Batavia (20%) is only slightly due to the price of food which tends to be expensive and mostly western and chinese food. Cafe Batavia serves many menus such as wine, cocktails, or other menus that are difficult to accept or may only be enjoyed by certain circles of the local community. This study uses a quantitative approach, has an unknown population of customers of Café Batavia Jakarta. The sample size was obtained by 5x24 indicators, namely 120 consumers with a sampling technique, namely purposive sampling. The final conclusion is that customer experience and brand image have a positive and significant effect on revisit intention. It is also recommended several things related to repeated visits for future research purposes.
Case Study of Digital-Based Service Innovation for Old Age Insurance (JHT) Claims by BPJS Employment (BPJAMSOSTEK) Pekalongan Branch Office Central Java Maya Sofiana; Juandy Seiver Langelo; Endang Supriyadi; Anita Maulina; Rita Wahyuni
Ilomata International Journal of Management Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.277 KB) | DOI: 10.52728/ijjm.v3i1.302

Abstract

Various government efforts to break the Covid-19 chain have also affected the economy, as many companies have laid off employees on a large scale. This has resulted in an increase in the number of claims for the Social Security Administering Body (BPJS) for Employment or BPJAMSOSTEK. The purpose of the study was to find out a Case Study of Digital-Based Service Innovation for Old Age Security Claims (JHT) by BPJS Ketenagakerjaan (BPJAMSOSTEK) Pekalongan Branch Office, Central Java. Research methods. The research method used to describe the problems that exist in this study is a qualitative method with a study approach. Primary data sources in this study came from interviews with informants. The informants in this case are employees who are directly involved in the implementation of public services, leaders and participants as users of services provided by BPJAMSOSTEK Pekalongan City Branch, Central Java. The technique used in this study was carried out in several steps, namely, data reduction (sorting, focusing and attention), data presentation (display) and drawing conclusions. Research result. The innovation attributes at BPJAMSOSTEK Pekalongan City Branch are in accordance with the relative advantage, suitability, complexity, possibility to try and ease of observation. In terms of acceptance of the information system, it is seen from 2 elements, namely the ease of use and the usefulness of the LAPAKASIK information system in accordance with the Theory Technology Acceptance Model (TAM): In the Internal User/BPJAMSOSTEK Aspect In the External Aspect User/BPJAMSOSTEK Participant.
Studi Kasus Kesiapan Hybrid Working Kantor Pertanahan Kota Pekalongan Jawa Tengah Maya Sofiana; Endang Supriyadi; Anita Maulina; Ahmad Junaedi; Rita Wahyuni
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 2 No. 3 (2022): Mei 2022
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the description of hybrid working readiness based on the Molla and Licker model, the advantages of efforts in hybrid working readiness, and the obstacles faced in the hybrid working readiness of the Land Office of Pekalongan City, Central Java. Research methods. This type of research uses the descriptive analysis method. Data collection techniques to obtain primary and secondary data are in-depth interview methods, observation or observation methods, and documentation. This study uses the guidance theory of Molla and Licker's model. The superiority of the efforts related to the readiness of Hybrid Working at the Land Office of Pekalongan City is the call center service and "Hello Head Office" complaint and semi-electronic service "eigh steps for the Covid-19 Emergency Period". The obstacles in the Hybrid Working readiness effort are the central office server that has not been able to back up regional offices. There are differences in the data of the service user.
Determinants of Green Purchasing Behavior : A Scoping Review Anita Maulina; Nur Fitri Rahmawati; Budiana Ruslan; Yoka Mai Patria
Business Review and Case Studies Vol. 3 No. 1 (2022): BRCS, Vol 3 No 1, April 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.1.55

Abstract

The purpose of writing this article is to provide an understanding of the theory applied to green purchasing behavior. This study uses the scoping review method of compiling articles using discourse identification from various sources of descriptive analysis in the reviews related to green purchasing behavior. This scoping review has 6 stages where the last stage is optional. Scoping reviews need to be carried out in a study, but due to the lack of references related to the preparation of scoping reviews, many researchers do not understand how to prepare a scoping review that can help finding research novelty and research positions. The results of this study indicate that most studies identify green purchasing behavior tend to be organic product not only through attitudes, subjective norms, and perceived behavior control, but several other determinants can be studied or re-examined to identify the determinants of green purchasing behavior. The Theory of Planned Behavior has become a grand theory in several articles related to green purchasing behavior. Keywords: scoping review, green behavior, green purchasing behavior, theory of planned behavior, consumer behavior
Home Leisure Wear Recommendation on Social Media: Theory of Planned Behaviour Applied Nur Fitri Rahmawati; Anita Maulina; Rousdy Safari Tamba; Dewi Nurbaiti; Yoka Mai Patria
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2775

Abstract

This research was conducted to see the consumer behavior of recommendation intention on social media to use home leisure wear with theory of planned behavior applied. This research can be a contribution for fashion industry and maximizing business strategies. The problem raised is how the attitude construct, subjective norm and perceived behavioral control influence intention to recommend home leisure wear on social media. The novelty of the research is intention to recommend using social media platforms and fashion products with home leisure wear specification. Structural Equation Modeling (SEM) was used to analyze the data obtained with the SmartPLS. Questionnaires in easy-to-understand language were distributed to 143 respondents who filled them out perfectly. There are three conclusions and two of them are rejected hypotheses. The subjective norm construct became the most influential construct in the intention to recommend home leisure wear. Further research is expected to take larger data, longer period and broaden the target characteristics of respondents.
The Importance of Creativity and Innovation in Maintaining Business in the Pandemic Situation: A Case Study of Micro Small and Medium Enterprises (MSME) Managed by Millennial Groups in Jakarta Baby Poernomo; Anita Maulina; Anisa Arizona Bandi; Jana Sandra; Muhammad Sholeh
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2446

Abstract

This research is aiming at answering the questions of what problems experienced by millennial MSMEs during the pandemic situation and how millennial MSMEs optimize their creativity to produce innovations in order to survive in the pandemic era. This research applies a case study approach from qualitative research design. In this study a semi-structured interview is conducted to 6 MSMEs which are managed by millennial entrepreneurs, consist of food and beverage business, fashion and training services.  The research proved that MSMEs managed by millennial show high creativity and innovation so that their business can continue to run in the midst of pandemic, even it continues to show progress in a wider reach area to different provinces.  In addition, the results of this study can be used as input for MSMEs in Indonesia to be more creative in order to lead to innovation.
Consumer Behaviour In Halal Food: A Systematic Mapping Study Anita Maulina; Nur Fitri Rahmawati; Anisa Arizona
Ilomata International Journal of Social Science Vol 1 No 4 (2020): October 2020
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.563 KB) | DOI: 10.52728/ijss.v1i4.171

Abstract

This article discusses Consumer Behaviour in Halal Food using a Systematic Mapping Study. The purpose of this mapping study is to find out what topics about Halal food have been researched by scientists around the world. The search was conducted through the research article databases such as Emerald, ScienceDirect, ProQuest, and Taylor & Francis Online. Searches were only carried out on articles published between 2015 - 2020. The inclusion criteria were articles from scientific journals only. The results of this mapping study can be used as a reference for finding new topics in research on Halal Food.
The Potential Of Dki Jakarta Tourism Object Development Case Study In Pancasila Sakti Monument In Lubang Buaya Jakarta Nur Fitri Rahmawati; Anita Maulina; Bisma Widyawan; Trie Andari Ratna Widyastuti
Ilomata International Journal of Social Science Vol 1 No 4 (2020): October 2020
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.078 KB) | DOI: 10.52728/ijss.v1i4.175

Abstract

The Pancasila Sakti Monument in Lubang Buaya, Jakarta is one of the tourism identities of DKI Jakarta, many efforts have been made in developing the preservation and preserving the cultural assets that are still left in the Pancasila Sakti Monument in Lubang Buaya. The purpose of this research is to determine the potential development of tourism objects in Pancasila Sakti Monument in Lubang Buaya by analyzing the historical values ​​and uniqueness. This study used a descriptive qualitative method that describes the information of the Tourism Object from the Pancasila Sakti Monument in Lubang Buaya. Data collection techniques used were interviews, literature study, observation, and documentation. The data collection was analyzed and grouped based on the research problems. The results of this study indicate that the Tourism Object namely Pancasila Sakti Monument in Lubang Buaya is one of the tourism objects that have the potential to be developed in DKI Jakarta.
Co-Authors Ahmad Junaedi Anisa Arizona Anisa Arizona Bandi Annisa Safitri Baby Poernomo Bisma Widyawan Dewi Nurbaiti Dewi, Maya Puspita Ekasari, Retno Endang Supriyadi Endang Supriyadi Fatimatu Zahroh Hartono . Hartono Hartono Iqbal Firdaus Jana Sandra Jana Sandra Juandy Seiver Langelo Mala Nurilmala Maya Sofiana MOHAMMAD SOFYAN Mohammad Sofyan Fauzi Muhamad Akbar Muhammad Sholeh Muhammad Sholeh Noviandari . Nur Fitri Rachmawati Nur Fitri Rahmawati Nur Fitri Rahmawati Nur Fitri Rahmawati Nur Fitri Rahmawati Rafi Naufaliadi Rahmani Fitra Ramadhon Tricahyo Nugroho Rayhan Altair Waskito Rita Budiarti Rita Wahyuni Rita Wahyuni Ruslan, Budiana Samsudin Samsudin Selvi Selvi Sofiana, Maya Sri Indrayanti Sukirno . Tamba, Rousdy Safari Trie Andari Ratna Widyastuti Vivi Chifziah Yoka Mai Patria Yoka Mai Patria Yoka Mai Patria