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Strategi Promosi Pengurus POKJAR Mandiri Pemalang dalam Menjaring Calon Mahasiswa Baru Universitas Terbuka di Era Society 5.0 Sunarya, Amud; Riau, Dwi Putranto; Yuliani, Isnaeni; Salmon, Indra Pratama Putra; Sari, Jayanti Armida; Antoro, Aji Fajar Suryo; Diana, Bambang Agus
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 6 No 4 (2023)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v6i4.2679

Abstract

The AIDAS promotion model (Attention, Interest, Desire, Action, Satisfaction) is a strategy carried out by the Mandiri Pemalang Open University (UT) Study Group (POKJAR) to attract new students. The purpose of this study was to analyze the promotion strategy carried out by the POKJAR Mandiri Pemalang management in recruiting new students to increase the number of UT students and what obstacles were faced by the POKJAR Mandiri Pemalang management in carrying out their promotion strategy. The research was carried out using a qualitative descriptive approach, with data collection techniques through surveys, observations, interviews, and study documentation related to the research. The data analysis technique uses interactive analysis which starts with data collection, reduction, presentation, and conclusion. The results of the research analysis showed that the Managers of the POKJAR Mandiri Pemalang Promotion Strategy who used the AIDAS model in general could be implemented it well. Aspects of attention, creating digital platforms for Instagram, Facebook, and websites as promotional media. Aspects of interest, opening a stand at Car Free Day (CFD) activities and working with schools in Pemalang Regency to carry out promotions. Aspects of desire, utilizing alumni or students to carry out socialization and promotion. The action aspect, assisting students who have limited learning tools or others. Satisfaction aspect, feeling happy and grateful to prospective students who have successfully registered at UT. The obstacles faced are the vast area of ​​Pemalang Regency so that social prom activities in schools are less accessible, limited budgets for conducting social prom, the existence of hoax news from individuals who spread skewed information about UT, there is a feeling of being underappreciated or there is no shade as a representative from UT by the management of POKJAR and SALUT.  
Data Security and Individual Privacy from the Perspective of Public Administration Sari, Jayanti Armida; Yuliani, Isnaeni; Akadira, Tora; Sunarya, Amud; Ating, Rashid
Ilomata International Journal of Social Science Vol. 5 No. 3 (2024): July 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i3.1297

Abstract

The widespread use of Information and Communication Technology (ICT) has transformed social, economic, and everyday interactions, creating challenges in data security and individual privacy. This study explores aspects of data security and privacy within public administration in Indonesia, highlighting existing challenges, policies, and initiatives. The research methodology is a qualitative literature review encompassing journal articles, books, and research reports on data security and privacy. The findings indicate that cyber threats such as hacking, phishing, ransomware, and data breaches have led to financial losses, reputational damage, and privacy violations in Indonesia. The discussion of this research suggests that data security strategies, including security policies, encryption technology, firewalls, access controls, and risk management, are crucial for protecting sensitive information. Legislative measures, public awareness, and technological protection are necessary to balance technological benefits and the safety of individual rights, ensuring compliance with regulatory standards and enhancing public trust in government and organizations.
Evaluasi Dampak Penerapan Peraturan Gubernur DKI Jakarta Nomor 123 Tahun 2017 Tentang Pengelohanan dan Kebutuhan Sarana dan Prasarana di RPTRA Cilincing Berseri Jakarta Utara Suyandi, Muhamad; Yuliani, Isnaeni
JIAN - Jurnal Ilmiah Administrasi Negara Vol. 8 No. 2 (2024): Mei 2024
Publisher : Universitas Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56071/jian.v8i2.866

Abstract

Penelitian ini bertujuan untuk menganalisis evaluasi dampak kebijakan dari Penerapan Peraturan Gubernur DKI Jakarta Nomor 123 Tahun 2017 tentang Pengelolahan Dan Kebutuhan Sarana Dan Prasarana di Ruang Publik Terpadu Ramah Anak (RPTRA) Cilincing Berseri dan upaya-upaya apa saja untuk meningkatkan sarana dan prasarana dalam RPTRA Cilincing Berseri. Peneliti menggunakan teori evaluasi dampak kebijakan Samodra Wibawa (1994: 53-59) yang terdiri dari evaluasi dampak kebijakan terhadap individu, evaluasi dampak kebijakan terhadap organisasional, evaluasi dampak terhadap masyarakat, dan evaluasi dampak terhadap lembaga dan sistem sosial. Metode penelitian yang digunakan adalah metode deskriptif dengan pendekatan kualitatif. Hasil penelitian lapangan peneliti menyimpulkan bahwa evaluasi dampak kebijakan dari Penerapan Peraturan Gubernur DKI Jakarta Nomor 123 Tahun 2017 memberikan dampak pada individual, dampak pada organisasioanal, dampak pada masyarakat, dan dampak pada lembaga atau sistem sosial terjadi pada kelurahan Cilincing sebagai penanggung jawab dari RPTRA Cilincing Berseri dan harus siap memberi arahan dan penasihat bagi RPTRA Cilincing Berseri yang masih belum maksimal dari pengelolahan dan kebutuhan sarana dan prasarana.