Article Per Year (5 Year)
p-Index From 2019 - 2024
2.959
P-Index
This Author published in this journals
All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah E-Journal of Tourism Tourism Scientific Journal ACADEMICS IN ACTION Journal of Community Empowerment Journal of Tourism Destination and Attraction Jurnal Hospitality dan Pariwisata Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri Jurnal Abdi Masyarakat Bogor Hospitality Journal
Yuviani Kusumawardhani
Sekolah Tinggi Pariwisata Bogor
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Bogor Hospitality Journal

 1 
PERAN MEDIA SOSIAL PADA KEPUTUSAN BERKUNJUNG WISATAWAN KE KOTA BOGOR Yuviani Kusumawardhani; Wahyu Hidayat
Bogor Hospitality Journal Vol 4 No 2 (2020): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v4i2.71

Abstract

Social media is a necessity for everyone because of its usefulness and has an impact on life both to socialize and to boost the economy. This is an opportunity for the tourism sector to promote tourist destinations with a wide market tourist segmentation. Consumers or tourists perceive social media as a more reliable source of information about the promotion of products or services. However, the majority of stakeholders related to tourist destinations in Indonesia have not optimized the use of social media as a promotion. This is the purpose of this study to analyze the role of social media in the decision to visit tourists to Bogor City. This research method is use a quantitative approach with simple linear regression analysis tools. The results showed that social media had a role in the decision to visit tourists to Bogor City but that role was not significant. This happens because, the lack of tourism destination promotion that not optimize to use social media. This research can be used as input for related stakeholders to create content and events that attract tourists to Bogor. In addition, optimizing the use of social media can be done by advertising on social media itself such as Google Ads, Instagram Ads, Youtube Ads and Facebook Ads so that people who initially do not know are not even interested in visiting Bogor, but with this, brand awareness promotion technique they can stimulated tourist to seek further information which ultimately decided to visit the city of Bogor.
STRATEGI KEPEMIMPINAN OTENTIK UNTUK MENINGKATKAN KREATIVITAS POOKDARWIS DESA WISATA SUKAJADI, KABUPATEN BOGOR, JAWA BARAT Yuviani Kusumawardhani; Aggy Lestari
Bogor Hospitality Journal Vol 7 No 2 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i2.110

Abstract

The trend of rural tourism after the Covid-19 pandemic in Indonesia has increased along with the emergence of new economic tourism. However, the development of rural tourism tourism is still slow with a large number of pilot rural tourism, especially in Bogor Regency, West Java Province, compared to other provinces in Java Island. The crucial problems that occur in the development of rural tourism in Bogor Regency are human resources and institutions, so the urgency of this research is that the rural tourism of Bogor Regency require strengthening tourism through empowering the human resources of creative tourism awareness groups (Pokdarwis) through authentic leadership roles. The purpose of this research is to strengthen tourism human resources that are globally competitive based on Pokdarwis empowerment through authentic leadership strategies to increase creativity. The research method used is qualitative with SWOT analysis. The sampling technique used was purposive sampling with six (6) expertise. This research resulted in eight authentic leadership strategies to increase the creativity of Sukajadi tourism village Pokdarwis so that Sukajadi tourism village Pokdarwis can be globally competitive and able to have innovation and avoid duplication of tourist attractions.
Co-Authors Aggy Lestari Alma Alviana Anggraini Sukmawati Dina M. Soeswoyo Dina Mayasari Dina Mayasari Soeswoyo Julia Ratnawulan Skawanti Lovita Susan Audilla Maidar Simanihuruk Muhammad Syamsun Sekti Rahardjo Tiurida Lily Anita Wahyu Hidayat