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Rachma, N.
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Economics, Econometrics & Finance

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Pengaruh Literasi Keuangan Terhadap Perilaku Manajemen Keuangan Melalui Gaya Hidup Hedonisme Sebagai Variabel Intervening Harningsih, Sri; Rachma, N.; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of financial literacy on financial management behavior through hedonistic lifestyle as an intervening variable among economics faculty students. This research uses quantitative methods with Smart Partial Least Square (SmartPLS) path analysis techniques. The respondents of this study were 110 economics faculty students selected by purposive sampling technique. Data was collected using a questionnaire consisting of three variables, namely financial literacy, financial management behavior, and hedonistic lifestyle. Data were analyzed using SmartPLS 3.0. The results of this study indicate that: (1) Financial literacy has a significant positive effect on financial management behavior directly, (2) Financial literacy has a significant positive effect on hedonistic lifestyle directly, (3) Hedonistic lifestyle has an insignificant negative effect on financial management behavior, (4) Hedonistic lifestyle is not proven to mediate the effect of financial literacy on financial management behavior. The higher the financial literacy, the better the financial management behavior, regardless of the influence of hedonistic lifestyle. The implication of this research is the need to improve financial literacy without having to consider the influence of hedonistic lifestyle on financial management behavior.. Keywords: Financial Literacy, Financial Management Behavior, Hedonistic Lifestyle     
Pengaruh Keamanan, Kemudahan, dan Pengalaman Berbelanja Terhadap Minat Beli Ulang Secara Online Pada Tokopedia (Studi Kasus Mahasiswa FEB Universitas Islam Malang) Rozacky, Gilang Ahmad Nur; Rachma, N.; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Technology has progressed so rapidly that it has changed people's lifestyles in carrying out daily activities. Generally, in this technological era, people tend to choose to fulfill their needs by shopping online at e-commerce. The main function of e-commerce is to facilitate interaction, simplify marketing activities and promote products by sellers and simplify the online payment process for consumers.This study aims to determine and analyze the effect of security, convenience and shopping experience on online repurchase interest on Tokopedia. The research method used is quantitative research where variables are measured using a Likert scale and processed using the SPSS 25 application. The population in this FEB student at the Islamic university of malang. The sample used amounted to 95 respondents with data collection using a questionnaire. The research results show that security, convenience and shopping experience simultaneously influence online repurchase interest. Security partially influences online repurchase interest, convenience partially influences online repurchase interest and partial shopping experience influences online repurchase interest. Keywords: Security, Convenience, Shopping Experience and Repurchase Interest.
Pengaruh Digital Marketing, Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Produk Hey Jack Original Coffee Kelurahan Merjosari Kecamatan Lowokwaru Kota Malang Bahri, Syaiful; Rachma, N.; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In order to escalate customers’ purchase decision, utilizing the appropriate digital marketing strategy as well as maintaining the product’s quality could affect consumers’ purchase decision. This study aims to determine the effect of digital marketing and product quality on consumers' purchase decisions on Hey Jack Original Coffee products in Merjosari village, Lowokwaru sub-district, Malang City. 100 respondents were chose as the sample using Malhotra formula with a purposive sampling method. Multiple linear regression analysis is also used to anaylize the data. The result showed that the effort on utilizing the digital marketing strategy and maintaining the produc quality done by Hey Jack Original Coffee positively and significantly affects its consumers’ purchase decision. Furthermore, suggestion for other businesses is to put more focus on the use of social media in promoting their products in the form of digital marketing and always maintain the quality of their products to avoid disappointing the buyers. Keywords: Digital Marketing, Product Quality, Purchase Decisions.  
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian (Studi Pada Toko Tas Kawipack di Kota Malang) Firmansyah, Choyron; Rachma, N.; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was determine product quality and price on purchasing decisions partially or simultaneously. This research method uses quantitative research methods and the type of research is purposive sampling. The sample of this study were consumers of Kawipack Bag Stores in Malang City, totaling 55 respondents. To obtain accurate and detailed data, this study used a questionnaire data collection method. The data analysis used is instrument test, normality test, classical assumptions, multiple linear regression analysis, hypothesis testing, and the coefficient of determination using SPSS. The results of this study indicate that product quality and price simultaneously have a significant effect on purchasing decisions at Kawipack Bag Stores in Malang City. Furthermore, partially product quality and price have a positive and significant effect on purchasing decisions at Kawipack Bag Stores in Malang City. Keywords : Product Quality, Price, Purchasing Decisions.
Pengaruh Promosi, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Melalui Kepercayaan Pelanggan Sebagai Variabel Intervening Pada Pelanggan Indihome di Kota Malang Murini, Ira; Rachma, N.; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the effect of promotion, price and service quality on purchasing decisions with consumer trust as an intervening variable for Indihome customers in Malang City (empirical study at the Blimbing housing complex, Malang City). The method used is explanatory research which aims to explain the position of each variables and their influence between one variable and another variable, and the data source used is primary data by distributing Linkert scale questionnaires to Indihome customers in Malang City. The sample calculation in this study used the Malhotra formula which produced 100 respondents. The results of this research are that the promotion, price and service quality variables have a direct influence on consumer trust, the promotion, price and service quality variables have a direct influence on purchasing decisions, the consumer trust variable directly influences purchasing decisions, and the promotion, price and service quality variables have no influence. directly on purchasing decisions with consumer trust as the main factor, the intervening variable. Keywords: Promotion, Price, Service Quality, Purchasing Decisions and Customer Trust
Pengaruh Price Perception, Product Variation, dan Online Customer Experience Terhadap E-Customer Loyalty (Studi pada pengguna aplikasi online shop di Universitas Islam Malang) Ibnusura, Esska; Rachma, N.; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abtract This study aims to determine the effect of Price Perception, Product Variation and Online Customer Experience on E-Customer Loyalty on students using online shop applications at the Islamic University of Malang. This research was conducted by distributing questionnaires online through google form to students at the Islamic University of Malang who had made repeated purchases in the last 6 months. Sample determination using purposive sampling method. The respondents collected amounted to 100, then carried out data processing using IBM SPSS Version 29 software. The results of this study state that Price Perception and Product Variation partially have no effect on E-Customer Loyalty, but Online Customer Experience has a positive and significant effect on E-Customer Loyalty. Then simultaneously affect E-Loyalty significantly and positively. Keywords : Price Perception, Product Variation, Online Customer Experience, E-Customer Loyalty
Pengaruh Perceived Ease Of Use, Perceived Usefulness Dan Perceived Security Terhadap Customer Satisfaction Pengguna E-Wallet Dana Pada Mahasiswa Feb Universitas Islam Malang Angkatan 2020-2023 Syah, Putra Andreyan; Rachma, N.; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The research objectives to be achieved, this type of research is explanatory research using a quantitative approach. In this research, the population is students from the Faculty of Economics and Business, Islamic University of Malang, Class of 2020-2023 who use the Dana application. Because the population size is not known with certainty, the sample size used was according to Malhotra's opinion by multiplying the number of indicators used in the research by 5 and a total of 80 respondents were found. The research uses multiple linear regression analysis using the SPSS 25 application. The research results show that perceived ease of use, perceived usefulness and perceived security have a simultaneous and partial effect on customer satisfaction. Keywords: Perceived ease of use, Perceived usefulness, Perceived security and Customer satisfaction
Pengaruh Price, Online Customer Review, Online Customer Rating, Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2020 Pengguna Platform Shopee Cahyanto, Septian Dwi; Rachma, N.; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine and analyze the influence of price, online customer reviews, online customer ratings and ease of use simultaneously and partially on purchasing decisions among 2020 Islamic University of Malang FEB students using the Shopee platform. The population in the research is the unknown number of users of the Shopee application within the FEB Islamic University of Malang, class of 2020. The approach method uses a non-probability sampling technique, namely purposive sampling, which is a sample collection technique based on certain criteria using a questionnaire distributed to 105 respondents and using the SPSS analysis tool. The results of the research show that price, online customer reviews, online customer ratings and ease of use simultaneously influence purchasing decisions among 2020 Islamic University of Malang FEB students who use the Shopee platform and partially price, online customer reviews and ease of use influence purchasing decisions among students. FEB Islamic University of Malang class of 2020 users of the Shopee platform but online customer ratings have no influence on purchasing decisions among students of FEB Islamic University of Malang class of 2020 users of the Shopee platform. Keywords : Price, Online Customer Review, Online Customer Rating, Ease of Use, Purchase Decision 
Pengaruh Kualitas Produk, E-Promotion dan Harga Terhadap Keputusan Pembelian Produk Fashion Pada Platform Shopee (Studi Pada Mahasiswa FEB Angkatan 2019 Universitas Islam Malang) Oktaviani, Devi; Rachma, N.; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was carried out using a quantitative approach with a sample collection technique using a non-probability sampling method with a purposive sampling technique. Determination of the sample size of 100 respondents. Data analysis in this research uses the SPSS version 22 calculation tool. The results obtained from this research show that the independent variables simultaneously and partially have a positive and significant influence on purchasing decisions. Keywords: Product Quality, E-Promotion, Price, Purchase Decisions 
Co-Authors Afkarina, Izzah Alfian Budi Primanto Arini Fitria Mustapita Arman, Bima Tiknanda Arsyianto, Muhammad Tody Athia, Ita Aulia, Nadhira Saffana Cahyanto, Septian Dwi Fahrurrozi Rahman Farhan, Juned Firmansyah, Choyron Guci, Aji Rokhmad Hariani, Isna Ibnusura, Esska Kartika Rose Rachmadi Millaningtyas, Restu Murini, Ira Nadhifa, Nanda Ayu Oktaviani, Devi Permana, Cahya Dwi Hendra Putri, Ambar Rizkiana Ramadhan, Tri Sugiarti Rozacky, Gilang Ahmad Nur Sahidah, Putri Nuramrina Satria Putra Utama sri harningsih Suharto, M. Khoirul Anwarudin Broto Sulton Sholehuddin, Sulton Syah, Putra Andreyan SYAIFUL BAHRI