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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Jurnal ASPIKOM Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Nawala Visual Charity : Jurnal Pengabdian Masyarakat
Nisa Eka Nastiti
Telkom University
Arts Humanities Computer Science & IT Electrical & Electronics Engineering Social Sciences Other

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Pemanfaatan Video Streaming sebagai Media Pemasaran pada Fitur Shopee Live Adya Mulya Prajana; Aisyi Syafikarani; Nisa Eka Nastiti
TANRA: Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Vol 8, No 2 (2021): Mei - Agustus
Publisher : Universitas Negeri makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/tanra.v8i2.22651

Abstract

Perkembangan e-commerce pada saat ini semakin pesat. Dengan pasar Indonesia yang cukup besar menjadikan penyedia layanan e-commerce berlomba-lomba untuk menjadi yang terdepan. Shopee Live adalah sebuah fitur baru pada platform Shopee yang memungkinkan penjual untuk membuat sesi live streaming mempromosikan toko dan produk secara langsung kepada calon pembeli. Apabila diamati lebih lanjut video-video tersebut mempunyai karakteristik verbal dan visual yang dapat dibaca pola dan strateginya. Oleh karena itu, penelitian ini akan mengkaji audio dan visual yang terdapat dalam rekaman video live streaming pada tab (putar ulang) Shopee Live. Penelitian ini menggunakan metode deskriptif kualitatif dengan pengumpulan data melalui observasi dan wawancara mendalam. Data yang diperoleh akan dianalisis menggunakan matrix SWOT (Strengths, Weaknesses, Opportunities, Threats). Luaran dari penelitian ini diharapkan dapat diadapatasi oleh para penjual yang memanfaatkan video streaming sebagai media pemasaran.
Penerapan Gaya Art Deco pada Environmental Graphic Design di SMKN 15 Bandung Nisa Eka Nastiti; Novian Denny Nugraha; Olivine Alifaprilin
Charity : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2022): Charity-Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v5i1.3856

Abstract

Proposal pengabdian masyarakat ini merupakan usulan pengajar program studi Desain Komunikasi Visual Fakultas Industri Kreatif Universitas Telkom. Berawal dari potensi SMKN 15 Bandung yang memiliki bangunan bekas zaman kolonial ini cukup tinggi untuk dikembangkan serta pentingnya media informasi. Masalah yang ada yaitu belum tersedianya Environmental Graphic Design pada SMKN 15 Bandung yang informatif, karena masalah tersebut maka penulis bertujuan untuk membuatkan Environmental Graphic Design pada SMKN 15 Bandung dengan gaya art deco. Perancangan ini bertujuan memberi informasi terkait ruang dan lingkungan yang ada di sekitar sekolah serta memberikan branding yang positif pada sekolah.
Celebrity Cake Branding as the Initiators of Nowadays Cake Rostika Yuliani; Susanne Dida; Nisa Eka Nastiti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 1 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v5i1.435

Abstract

The development of business culinary in Bandung city invited Indonesian national celebrities to invest in cake shops. Laudya Cynthia Bella, with her Bandung Makuta, and Ananda Omesh, with his Bandung Kunafe, were the initiators. The research aimed to assimilate the branding methods of Bandung Makuta and Bandung Kunafe as nowadays cakes. The research used a combination between a qualitative method and a study-case approach. The data was collected by performing interviews, observation, literature review, and online data gathering. The research found that branding activity run by Bandung Makuta and Bandung Kunafe in the form of advertising, marketing, public relations, and special events was considered successful in making residents and tourists of Bandung visit Bandung city and purchase the products. Taglines #initehngangenin (#itismemorable) and #lembutpisaneuy (#itisalsomoist) promoted by Bandung Makuta and Bandung Kunafe, respectively, triggered the customers to be more intrigued by the products. The research recommended that Bandung Makuta and Bandung Kunafe start to innovate and modify their products, notably the form, taste, and package
ANALISIS SEMIOTIKA IKLAN GOJEK EDISI RAMADHAN 2021 DI TENGAH PANDEMI COVID-19 Nisa Eka Nastiti
Jurnal Nawala Visual Vol 4 No 1 (2022): Jurnal Nawala Visual Mei 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v4i1.261

Abstract

Ramadan in 2021 is the second year that it is recommended not to go home and meet with family and friends during this Covid-19 pandemic. This is a problem for people who are used to going home because they can’t meet their family and friends. The Covid-19 pandemic has changed the habits of many brands that initially only met the needs of their consumers but are now competing to provide solutions to their consumer problems. One of them is Gojek as a top of mind application that always answers the needs of its consumers, now providing many solutions. In this Ramadhan 2021, Gojek issued an advertisement which mainly said "Dekatkan yang jauh, kirim yang bermakna" with Gojek, people can still give meaningful things by sending something to family and relatives even though they can't meet. This study examines the messages contained in the Ramadan Gojek advertisement in 2021. The method used in this research is qualitative by obtaining data with observation and literature studies. The results of this research analysis show that Gojek's 2021 Ramadan advertisements utilize technology to convey messages to consumers in responding to needs and problems solving during this pandemic.
Recognizing the City's Historical Potential Through Drawing Group Activities in Majalaya, Bandung Regency Diani Apsari; Nisa Eka Nastiti; Patra Aditia
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2023): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v7i3.12668

Abstract

Majalaya has potential in terms of a creative ecosystem that needs to be developed. From the results of preliminary research that has been done before, this creative ecosystem includes the potential of art-culture, culinary, textiles and history. Related to historical potential, it was also found that in Majalaya there are historical buildings that have a close connection with the culture and history of Majalaya City. This is the background for the Telkom University DKV team to collaborate in carrying out this Community Service activity with Majalaya.id. Majalaya.id itself is an independent news agency with a global-local (glocal) spirit, moving the public to interact in various spaces in Majalaya. On this basis, in this service, the team held a watercolor workshop entitled "Menggambar Majalaya - Workshop & Live Drawing Heritage" which aims to encourage community spirit, especially school children to work while recognizing the historical potential that exists in Majalaya.
Co-Authors Adya Mulya Prajana Aisyi Syafikarani Diani Apsari Novian Denny Nugraha Olivine Alifaprilin Patra Aditia Rostika Yuliani Susanne Dida