Article Per Year (5 Year)
p-Index From 2019 - 2024
0.92
P-Index
This Author published in this journals
All Journal Jurnal Kajian Manajemen Bisnis Diponegoro Journal of Management Kinerja BAKI (Berkala Akuntansi dan Keuangan Indonesia) Jurnal Pariwisata JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Clarisa Alfa Lionora
Universitas Tidar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Diponegoro Journal of Management

 1 
ANALISIS PENGARUH EXPERIENTIAL MARKETING DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN UNTUK MENDORONG MINAT BELI ULANG (Studi pada Member Sanggar Senam Kharisma Semarang) Alfa Lionora, Clarisa; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.171 KB)

Abstract

This study was conducted at a gymnasium that called Kharisma, which is located in Banyumanik, Semarang. Existing data on the gymnasium Kharisma shows a decreasing number of members in 2013-1014. This study aims to determine whether experiential marketing and service quality on customer satisfaction influece repurchase intention.The sample used in this research is a 150 member of gymnasium Kharisma. Data analysis methods used in this study is quantitative method and analyzed using multiple linear regressions.The results of the research shows that experiential marketing  and service quality have  a  positive  impact  to  customer  satisfaction with  the  regression  coefficient  Y1= 0,659X1  +  0,201X2.  While customer  satisfaction  is  also  has  a  positive  impact  to repurchase intention on the value of the regression coefficient Y2 = 0,957Y1
Co-Authors Alifa Jauzaa Amie Kusumawardhani Axel Giovanni Budi Hartono Budi Rahardjo Devi Wahyu Utami hirawati, heni Khairul Ikhwan Novitaningtyas, Ivo Suryono Budi Santosa, Suryono Budi Yacobo P. Sijabat