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All Journal J-MAS (Jurnal Manajemen dan Sains) Jurnal Administrasi dan Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Fokus Manajemen Bisnis Transekonomika : Akuntansi, Bisnis dan Keuangan Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Manajemen dan Bisnis Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Sinambela, Fitriana Aidnilla
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Fokus Manajemen Bisnis

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Analysis of factors influencing purchase intention Fahlevi, Renza; Giorgyna, Giorgyna; Sinambela, Fitriana Aidnilla
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 1 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i1.8974

Abstract

Currently, the use of counterfeit products in Indonesia is increasing. Handbags are among the most widely used counterfeited products. This study aims to measure consumer behavior when purchasing fake bags. Research data were obtained by distributing questionnaires to 240 potential consumers who used counterfeit handbags. The collected data were processed using the Smart PLS software. This study found that novelty seeking, status consumption, and brand consciousness shape attitudes toward counterfeit products, whereas perceived risk and integrity have no bearing on these attitudes. Additionally, perceived risk, brand consciousness, and attitude toward counterfeit products directly influence purchase intention, whereas novelty seeking, status consumption, and integrity do not impact purchase intention. Notably, a significant influence on purchase intention was observed when mediated by attitudes toward counterfeit products in the case of novelty seeking and status consumption. However, perceived risk, integrity, and brand consciousness do not influence purchase intention when mediated by attitudes toward counterfeit products.
Co-Authors Agriffina, Joicelyn Angie, Angie Ardiansyah, Rano Efrina, Efrina Ella, Monica Elzagi, Verliana Emilya Eviyani, Estin Rose Fahlevi, Renza Febiana, Anjela Rini Flowerensia, Dionna Giorgyna, Giorgyna Jessy Kelvin Limgestu, Rico Marcella, Kenny Marthin, Ricko Melissa Oktalia, Adeline Permata, Nadiva Surya Putri, Amelia Qadri, Rizni Aulia Risvi, Hellena Rovina Sentoso, Antony Wahyudi, Haris Yeronica, Fernanda