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Journal : Transekonomika : Akuntansi, Bisnis dan Keuangan

PENGELOLAAN PERMINTAAN DAN KAPASITAS PRODUKSI PADA UMKM TRAFO PRODUCTION Oktalia, Adeline; Emilya; Agriffina, Joicelyn; Ella, Monica; Sinambela, Fitriana Aidnilla
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.241

Abstract

This study discusses how to manage demand and production capacity at UMKM Trafo Production. At the beginning of the pandemic, Trafo Production caused a fairly large negative impact on the world economy which had experienced a decline. Hence, this study aims to determine the types of demand patterns used by consumers, understand how to handle production capacity to meet consumer demand and to understand how to inventory demand with a waiting and queuing system. In this study, we use a qualitative descriptive analysis method, namely by describing or describing the UMKM Trafo Production in order to find out what services are provided by MSME and also the responses by consumers so that they can know the services provided and input from consumers through the interview method. In the results of the economic recovery that occurred when the implementation of the new normal era so that the number of service requests began to return to indicate a demand so that it experienced an increase by Trafo Production which required services in the field of videography, photos, logos and others related to postings on social media. The pattern of market demand for UMKM Trafo Production is also influenced by time, such as at the beginning of the month.
ANALISIS PENGOLAHAN PERMINTAAN DAN KAPASITAS PRODUKSI UMKM BENGKEL TOYO MOTOR Wahyudi, Haris; Kelvin; Ardiansyah, Rano; Marthin, Ricko; Limgestu, Rico; Sinambela, Fitriana Aidnilla
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.248

Abstract

The Toyo Motor workshop MSMEs was established on January 7, 2019, which is located at Ruko Royal Sincom Blok C No.16. There are many industries around Ruko Royal Sincom, one of which is PT. Panasonic Batam. The number of employees from PT in the industrial area is not small and on average the employees use motorbikes as their means of transportation to go to work. In order to increase the productivity of Toyo Motor's workforce, the MSME owners always understand and maintain good relationships with their employees. By building a good or healthy relationship with the workforce, their performance will also get better. The interview technique used is to prepare several questions for owners that are indirectly related to consumer behavior in service such as the prepurchase stage, service encounter stage, and post encounter stage as well as several other questions regarding the MSME into new information which refers to a conclusion. We use financial statements as data to manage. The author will analyze the effect of implementing the prepurchase stage, service stage and post encounter stage on the increase or decrease in the turnover of Toyo workshop MSMEs. MSMEs have a trend demand pattern where this pattern occurs when there are several customers who like some of the trends that are happening. In today's increasingly competitive era of globalization, it is well understood that the key to winning business competition is to provide quality services that create customer satisfaction.