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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pendidikan dan Konseling Jurnal Pendidikan dan Kewirausahaan Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Social Service and Research Journal of Economics and Business Letters Jurnal Public Relations (J-PR) Jurnal Abdimas Komunikasi dan Bahasa Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Rawit Sartika
Universitas Bina Sarana Informatika
Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Public Relations (J-PR)

 1 
Tren Penggunaan Endorser Pria Dalam Iklan Kecantikan Selvy Widuhung; Rawit Sartika
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1030

Abstract

The use of men as endorsers of women's beauty products is still a new thing in marketing methods in Indonesia. So far, beauty products have mostly used female models because they feel that they have an image that represents the product, such as beautiful, smooth-skinned, and graceful. However, with the development of time, this trend has shifted, because many well-known brands of beauty products do not hesitate to use male models as their product endorsers. Not only abroad, this trend has also begun to penetrate the country. One of them is the Beauty Brand Nature Republic, which uses the services of a South Korean boyband, EXO, to be a model for a Soothing & Moisture Aloe Vera Gel product. By using qualitative research using the Semiotics method from Roland Barthes, researchers found the fact that one of the thoughts behind the rise of well-known brands using male endorsers for their beauty products is the assumption that women want to look beautiful not only for personal satisfaction, but also to attract the attention of the opposite sex. For this reason, the use of male models who become female idols to promote a beauty product is considered to increase sales.
Strategi Marketing Public Relations Scarf Magazine Dalam Meningkatkan Brand Awareness Rawit Sartika
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (801.179 KB) | DOI: 10.31294/jpr.v2i1.521

Abstract

ABSTRACT Mass media is information related to the community, used in connection with the public (society) in general, professionally managed and aiming for profit. The higher the level of competition, the increasing complexity of the market and the more critical and selective readers of the rapid technological knowledge with the presence of online or internet media, and this makes activities need to be carried out professionally and critically in reading the market, because the success of business in the print mass media depends on the ability to meet the needs and goals of readers. The competition faced today is not only found among print media rulers, but the presence of online media also makes the print media industry need to have a strategy and require the role of someone who can control marketing activities so that a product still exists in the market and is not hit by competition. that many come from any direction. Data collection techniques in this study were observation, interviews, literature and documentation. With qualitative descriptive data analysis. With the Public Relations strategy in marketing Scarf Magazine, it is hoped that it can easily reach the target audience of Scarf Magazine.
Strategi Bertahan Hidup Manusia Silver Di Era Pandemi Covid 19 Rawit Sartika; Panji Suratriadi; Fajar Diah Astuti
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

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Abstract

The Silver Man phenomenon is now rife in society. Not only as an artistic activity, but during the Covid 19 pandemic, the Silver Man phenomenon became an activity among the people who used it as a livelihood. They perform pantomime actions at red lights to entertain motorists and then collect rupiah for rupiah. Based on the results of interviews conducted with silver people in the Cikokol area, Tangerang, being a living human is a survival strategy in the Covid 19 pandemic era because some of them have been affected by layoffs. The results of the interviews stated that survival strategies were carried out when the economy was squeezed and what could be done was to try to fulfill primary needs.
Komunikasi Antar Pribadi Guru Dan Siswa Dalam Memotivasi Belajar Siswa SMP Negeri 13 Bogor Rawit Sartika; Panji Suratriadi; Fajar Diah Astuti
Jurnal Public Relations (J-PR) Vol. 4 No. 1 (2023): April 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v4i1.1977

Abstract

Communication is closely related to aspects of education, where education is a process of empowerment that explores human potential as individuals and society and has a function in addition to empowering human potential as well as developing and controlling this potential so that it is beneficial for improving the quality of the human being himself. In the educational aspect, of course, it cannot be separated from the role of educators, or teachers if in a school environment it is usually called a teacher. A teacher basically conducts outreach in the implementation of education. This socialization applies in learning activities, in order to increase student learning motivation. Reciprocal relationship between teachers and students will determine the end result of increased student motivation. The results of this study indicate that interpersonal communication between teachers and students in motivating student learning at SMP Negri 13 Bogor is carried out directly (face to face) or indirectly (through the media). The media used is WhatsApp social media. Through interpersonal communication the teacher tries to direct students to have a high interest in learning. Messages delivered persuasively, messages conveyed by the teacher are directed to achieve the goals to be achieved by students. Keywords: Interpersonal Communication, Teachers and Students, Learning Motivation
Co-Authors A Rafiq A Rafiq Eliza Ariesta Fajar Astuti Fajar Diah Astuti Fajar Shidiq Frengki Napitupulu Intan Leliana Marlina Rahmi Marlina Rahmi Shinta Marlina Shinta Marlinda Irwanti, Marlinda Panji Suratriadi Panji Sutrariadi pramelani Romi Syahril Selvy Maria Widuhung Tuty Mutiah