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All Journal Excellent Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi EKONOMI BISNIS Jurnal Sains dan Teknologi JATI (Jurnal Mahasiswa Teknik Informatika) Emerging Markets : Business and Management Studies Journal BUDGETING : Journal of Business, Management and Accounting Jurnal Fokus Manajemen Bisnis PENGARUH SISTEM KEUANGAN DAN KEBIJAKAN MONETER TERHADAP PERTUMBUHAN EKONOMI PADA ERA ORDE BARU DALAM PERSPEKTIF EKONOMI ISLAM Journal of Economics and Business UBS International Journal of Applied Finance and Business Studies Jurnal Ekonomika Dan Bisnis JRAP (Jurnal Riset Akuntansi dan Perpajakan) Jurnal Ekonomika Manajemen Dan Bisnis Indonesia Accounting Research Journal Applied Quantitative Analysis (AQA) Business and Investment Review Jurnal Informatika Ekonomi Bisnis Jurnal Media Akademik (JMA) Sainteks: Jurnal Sain dan Teknik International Journal of Management and Business Applied
Heikal, Jerry
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Religion Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Analisis Faktor-Faktor yang Mempengaruhi Seorang Pemimpin pada Level Middle Management dalam Pengambilan Keputusan di PT Citilink Indonesia Safangati, Ainun; Nugroho, Septiadi; Darma Tenaya, I Putu Risky; Heikal, Jerry
Jurnal Pendidikan Tambusai Vol. 6 No. 1 (2022): April 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.648 KB)

Abstract

Middle management sebagai level menengah di sebuah perusahaan memiliki peranan penting dalam pengambilan keputusan. Ada beberapa faktor yang mempengaruhi para middle management dalam mengambil keputusan untuk perusahaan. Dalam penelitian ini penulis ingin mengetahui faktor apa saja yang sangat berpengaruh dalam pengambilan keputusan. Penelitian ini menggunakan teknik kualitatif dengan menggunakan pendekatan etnografi. Penulis melakukan wawancara dan pengamatan langsung para middle management di maskapai penerbangan PT Citilink Indonesia untuk mengetahui bagaimana mereka mengambil keputusan. Berdasarkan hasil penelitian didapatkan faktor yang sangat berpengaruh dalam pengambilan keputusan seorang VP (Vice President) di PT Citilink Indonesia adalah sifat kepribadian.
Industry Clustering Model on the Indonesia Stock Exchange in the COVID-19 Pandemic Era Using K-Means Saumananda Suroso, Nurinda; Heikal, Jerry
Emerging Markets : Business and Management Studies Journal Vol. 10 No. 1 (2022)
Publisher : Directorate of Academic Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/embm.v10i1.202

Abstract

The COVID-19 pandemic has greatly affected the sustainability of large and small businesses around the world. The government of the capital city of DKI Jakarta implemented a special policy by announcing the implementation of Large-Scale Social Restrictions or PSBB starting April 2020 to tackle the spread of COVID-19. Given the situation in the year 2020, this study was conducted to determine whether Covid-19 has an impact on industries listed in Indonesia Stock Exchange (IDX) based on the 2020 financial report. This quantitative study uses the K-Means Clustering algorithm to group similar industries based on its Debt to Equity Ratio, Operating Profit Margin, and Sales Growth. Data is processed using Python with Anaconda and Jupyter Notebook as the IDE platform. From 50 industries that were sampled, 8 industries were very negatively affected, 3 industries were negatively affected, 28 industries were neutrally affected, 10 industries were positively affected, and 1 industry was very positively affected.
Enhancing Retail Supermarket Financial Performance Through Market Basket Analytics Using Apriori Algorithm in Indonesia Market Case Heikal, Jerry; Gandhi, Ayu
Applied Quantitative Analysis Vol. 4 No. 1 (2024): January - June 2024
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.2153

Abstract

Market Basket Analysis is a powerful technique in data mining and retail analytics that explores associations and patterns among items frequently purchased together by consumers. This technique reveals insights into consumer purchasing behaviour and facilitates the creation of compelling product bundles. This study identifies five distinct product bundling strategies tailored to diverse consumer personas prevalent in the Indonesian market, such as "Health enthusiast", "Exotic Flavor Explorer", "Food Enthusiast", "Fitness Freak", and "Budget-conscious Home Cook". These product bundling strategies leverage market basket analysis to enhance the shopping experience, meeting Indonesian consumers' diverse preferences and lifestyles in the retail supermarket landscape. The analysis provides a basis for effective promotional campaigns and personalized marketing efforts. By recognizing associations between products, supermarkets in Indonesia can design targeted promotions, encouraging customers to explore complementary items and potentially increase their overall spending.
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN NORU COFFEE DI BUKITTINGGI Putra, Rahmad Yunendri; Heikal, Jerry; Ningsih, Andria; Amelia, Dona
EKONOMI BISNIS Vol. 29 No. 2 (2023): EKONOMI BISNIS
Publisher : Universitas Islam Syekh Yusuf

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Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor pembentuk eWOM dan pengaruhnya terhadap Keputusan Pembelian pada Noru Coffe. Penelitian ini merupakan penelitian eskplanatori kuantitatif dengan menerapkan Analisis Binary Logistik. Dalam penelitian ini terdapat sampel sejumlah 100 orang dengan kriteria masyarakat umum yang sudah melakukan pembelian pada Noru Coffee. Setelah menerima informasi mengenai Noru Coffee melalui electronic word-of-mouth (eWOM) yang tersebar pada situs jejaring sosial Instagram. Hasil penelitian ini menunjukkan bahwa ada 3 buah faktor  yakni: Faktor Expressing Positive Feelings, Faktor Platform Assistance, dan Faktor Concern For The Others. Dari ketiga faktor tersebut hanya faktor Platform Assistance memiliki pengaruh yang positif dan signifikan terhadap Keputusan Pembelian, dan Faktor Paltform Assistance yang berpengaruh dominan terhadap Keputusan Pembelian.    
Customer Loyalty Segmentation With Rfm Model At "ABC" Mart Azwar, Meiriza; Azwar, Tasrika; Heikal, Jerry
Jurnal Ekonomika Dan Bisnis Vol. 4 No. 1 (2024): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i1.1490

Abstract

In an effort to determine groups of customers who have the potential to be loyal, it is necessary to carry out a careful examination based on the characteristics of each customer in transactions. Having similar characteristics to create a customer grouping is also needed in the customer segmentation concept. This is necessary because it is to know customer behavior so that it can help in implementing the right sales strategy to increase profits for the company. The aim of this research is to identify customer groups using the RFM model. Based on the results of the RFM interpretation analysis carried out, 3 clusters were formed with the levels of loyal customers, less loyal customers and disloyal customers. It can be concluded that this research can group customer loyalty levels using the RFM model.
Segmentation Of Vehicle Delivery Test Services Using K-Means Clustering Case Study Of West Pasaman District Transportation Services Azwar, Meiriza; Azwar , Tasrika; Heikal, Jerry
Jurnal Ekonomika Dan Bisnis Vol. 4 No. 3 (2024): Mei - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i2.1511

Abstract

This research aims to segment services using the K-Means Clustering method in the case of Vehicle KIR Test services. Service segmentation is important to understand the time, place and type of vehicle to be tested, so that the West Pasaman Regency Transportation Service can direct service efforts more effectively. The K-Means Clustering method is used to group customers based on certain attributes, such as test location, test time, vehicle type and test status. KIR test service data is collected, including variables such as test location, test time, test status and type of vehicle to be tested. Research data was analyzed using K-Means Clustering analysis. The research results are categorized into 3 clusters, namely: 1. First cluster: KIR services with work as a trader, income around Rp. 3,473,882, located in the Ranah Batahan District area, the average visit time is 13.18 WIB which is also influenced by the distance traveled by KIR officers from Simpang Empat to Ranah Batahan ±82.3Km, 2. Second Cluster: KIR services with traders earning Rp. . 2,606,324, with the aim of KIR services to Koto Balingka District with a distance of ±56.3 Km and an average visiting hour of 10.37 WIB, the type of vehicle that is often tested is goods cars.3. Third Cluster: KIR services with self-employed work earning Rp. 4,544,071, with the aim of the KIR service to Pasaman District and the average visiting time is 11.05 WIB, the type of vehicle that is often tested is the trailer/outboard carriage.
Customer segmentation using the K-Means Clustering algorithm in Foreign Banks in Indonesia Chitra, Jimmi; Heikal, Jerry
Indonesia Accounting Research Journal Vol. 11 No. 4 (2024): June: Auditing, Finance, Accounting, Management
Publisher : Institute of Accounting Research and Novation (IARN)

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Abstract

This research aims to employ the K-Means clustering algorithm to segment customers in foreign banks operating within the Indonesian market. The primary objective is to enhance marketing strategies and customer service by identifying distinct customer groups based on their banking behaviours and preferences. By analysing demographic, transactional, and psychographic data, the study seeks to uncover patterns that can facilitate personalized offerings and targeted communication strategies. Overall, this research contributes to the optimization of marketing efforts and the enhancement of customer satisfaction in the competitive landscape of foreign banking in Indonesia. Through effective segmentation and targeted value propositions, foreign banks can strengthen their market position and foster long-term relationships with diverse customer segments. Overall, this research contributes to the optimization of marketing efforts and the enhancement of customer satisfaction in the competitive landscape of foreign banking in Indonesia. Through effective segmentation and targeted CVPs, foreign banks can strengthen their market position and foster long-term relationships with diverse customer segments.
Bagaimana Karyawan dengan Latar Belakang Pendidikan Non-Teknis Berkarier di Perusahaan Berbasis Teknis Pangestuti, Intan; Syarrah, Ira Siti; Heikal, Jerry
Excellent Vol 10, No 2 (2023)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v10i2.1597

Abstract

PT PLN Indonesia Power, sebuah perusahaan penyedia listrik besar, menghadapi tantangan dengan tenaga kerja yang sebagian besar berpendidikan teknik. Studi etnografi kualitatif ini mengeksplorasi tantangan karier bagi karyawan yang tidak memiliki latar belakang teknik, dengan melihat tanggapan dari Generasi Milenial dan Generasi X. Melalui wawancara mendalam dan data dokumenter, studi ini mengungkapkan bahwa Generasi Milenial optimis, terbuka untuk belajar, dan siap untuk berkompetisi, sementara Generasi X merasa puas dengan posisi mereka saat ini. Terlepas dari perbedaan, ada nilai-nilai yang sama yang muncul. Kedua generasi ini memandang peluang promosi yang terbatas, menekankan untuk selalu mengikuti perkembangan proses perusahaan, dan menekankan pentingnya perencanaan strategis untuk mencapai target karier. Wawasan ini memberikan referensi berharga bagi individu yang berada dalam situasi yang sama atau mereka yang mencari karier di perusahaan berbasis teknik.
Analisis Faktor-Faktor yang Mempengaruhi Seorang Pemimpin pada Level Middle Management dalam Pengambilan Keputusan di PT Citilink Indonesia Safangati, Ainun; Nugroho, Septiadi; Darma Tenaya, I Putu Risky; Heikal, Jerry
Jurnal Pendidikan Tambusai Vol. 6 No. 1 (2022): April 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v6i1.2844

Abstract

Middle management sebagai level menengah di sebuah perusahaan memiliki peranan penting dalam pengambilan keputusan. Ada beberapa faktor yang mempengaruhi para middle management dalam mengambil keputusan untuk perusahaan. Dalam penelitian ini penulis ingin mengetahui faktor apa saja yang sangat berpengaruh dalam pengambilan keputusan. Penelitian ini menggunakan teknik kualitatif dengan menggunakan pendekatan etnografi. Penulis melakukan wawancara dan pengamatan langsung para middle management di maskapai penerbangan PT Citilink Indonesia untuk mengetahui bagaimana mereka mengambil keputusan. Berdasarkan hasil penelitian didapatkan faktor yang sangat berpengaruh dalam pengambilan keputusan seorang VP (Vice President) di PT Citilink Indonesia adalah sifat kepribadian.
Kepemimpinan Spiritualitas Terhadap Kepuasan Kerja, Studi Kesukuan Antara Suku Palembang dan Keturunan Tionghoa Ramadhan, Andi; Wafa, Ali; Chandra, Jon Hendra Saputra; Heikal, Jerry
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kemampuan memipimpin oleh seseorang di dalam organisasi menjadi salah satu hal yang penting. Kemampuan memimpin tersebut dipengaruhi oleh banyak hal yang mana salah satunya adalah spiritualitas sehingga menjadi penting untuk dimiliki oleh setiap individu di organisasi. Pengaruh spiritualias tersebut memiliki peranan baik dan buruknya ketika akan mengambil keputusuan yang dampaknya adalah kepuasan seseorang terhadap tanggung jawab yang diembannya dalam bekerja. Sesuai judul, penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kepemimpinan spiritualitas terhadap kepuasan kerja dengan studi berdasarkan kesukuan yang ada di Indonesia. Penelitian ini dilakukan dengan cara melakukan wawancara kepada dua responden dari dua suku yang berbeda, guna mengetahui seberapa besar masing-masing responden menjalankan kepemimpinan spiritualitas mereka. Diharapkan dengan dilakukannya penelitian ini dapat diketahui seberapa besar pengaruh kepemimpinan spiritualitas terhadap kepuasan kerja antara kedua suku tersebut.
Co-Authors Aldyah, Tika Alghifari Suhardi, Fitra Ali Wafa Amelia, Dona Andi Saputro Arda, Edvidel Ardiansyah, Giri Teguh Arthanugraha, Adam Awalludin Awalludin, Awalludin Ayu Pradina, Dinda Azkia, Nayla Azwar , Tasrika Azwar, Meiriza Azwar, Tasrika Azzuhri, Muhammad Basyar Chandra, Jon Hendra Saputra Chitra, Jimmi Darma Tenaya, I Putu Risky Daswirman, Daswirman Daulay, Risma Yanti Desmalina, Desmalina Devi, Rizky Feliana Dilla Sistesya Dwi Ramadona, Dasatry Elfira, Renti Fadhilah, Savira Maghfiratul Fahrizal, Rama Rizqullah Fajarini, Nurfahma Ferli, Isfan Fitria, Yossa Gandhi, Ayu Gelvi, Gelvi Givianty, Vasya Theodora Gusmeri, Gusmeri Hanifeliza, Rury Harsemarozi, Harsemarozi Hasibuan, Muhammad Satir Humaira, Putri Syifa Julian, Ahmad Kamaratih F, Yositalida Kettipusem, Sri Polya Kevry Ramdany Kurniawan, Haby Kurniawati, Yuni Mangkuto, Shidiq Umar Muzakkar, Milastri Nazmi, Fittria Ningsih, Andria Nisa, Khairi Nugrahmi, Lidya Nugroho, Septiadi Nugroho, Yusuf Wahyu Oki, Helzulmita Oktarini, Dwi Indah Pangestuti, Intan Passalaras, Raja Aulia Perdhana, Rizkita Bagus Pradina, Dinda Ayu Pratiwi Pratiwi Putra, Rahmad Yunendri Putri, Annisa Nurwanda Putri, Juandela Herina Putri, Maya Seruni Rahmawati, Nurmalinda Ramadhan, Andi Ramadhan, Yufiansyah Wahyu Safangati, Ainun Santosa, Suhari Saputra, Tubagus Chandra Saumananda Suroso, Nurinda Siswanto, Fajar Hartanto Sri Nugroho, Amanda Sugino, Agus Suhardi, Fitra Alghifari Syafer, Erdimen Syarrah, Ira Siti Syawaldi Afwan, Ahmad Waskita, Raden Maart Adi Wicaksono, Muhammad Haston Samudra Zulfahmi, Muhammad Riko Yohansyah