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Journal : Jurnal Sains dan Teknologi

Valuation Analysis of Combined Company Value Through Acquisition Process: Case Study of PT Vale Indonesia Tbk and PT Kapuas Prima Coal Tbk Kurniawati, Yuni; Syawaldi Afwan, Ahmad; Pradina, Dinda Ayu; Heikal, Jerry
Jurnal Sains dan Teknologi Vol. 6 No. 2 (2024): Jurnal Sains dan Teknologi
Publisher : CV. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/saintek.v6i2.3643

Abstract

This study aims to analyze the valuation of the combined company through M&A valuation and structuring models. The financial calculations considered in this analysis are based on data from the statements of financial position, income statements, and cash flow statements over the past three years for PT Vale Indonesia Tbk and PT Kapuas Prima Coal Tbk as case studies in this article. Data collection for this research was obtained from the IDX website, which provides historical stock data. This research was conducted to identify the feasibility of the acquisition of PT Kapuas Prima Coal Tbk by PT Vale Indonesia Tbk using an inter-company financial projection approach. The valuation and M&A structuring methods used include Discounted Cash Flow (DCF) analysis, market comparison, and valuation based on previous transactions. Information on specific techniques, assumptions made, and the analysis process will enhance the reader's understanding of the validity of the results. The analysis results, comparing the Equity Values of the target company, the acquiring company, and the new company, indicate that the Equity Value of Newco is significantly higher than the sum of the individual Equity Values of the target companies. The benefits of the research include providing important information that can be used by company management, investors, and other stakeholders in making decisions related to acquisitions and company mergers.
RFM Segmentation and K–Means Clustering of Skincare Product (Case study Scarlett) Ayu Pradina, Dinda; Kurniawati, Yuni; Syawaldi Afwan, Ahmad; Heikal, Jerry
Jurnal Sains dan Teknologi Vol. 6 No. 2 (2024): Jurnal Sains dan Teknologi
Publisher : CV. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/saintek.v6i2.3644

Abstract

This analysis focuses on at-risk consumers in the skincare market using the RFM segmentation method. This method involves collecting consumer purchase data, including the recency of their last purchase, the frequency of their purchases, and the amount spent. The data is collected through a customer relationship management (CRM) system that records consumer purchase activities. Analytical tools like SPSS or Python with libraries such as pandas and scikit-learn are used for data processing and cluster analysis.The segmentation process involves several steps: collecting data from the CRM, cleaning and normalizing the data, applying the RFM algorithm to group consumers based on their RFM scores, and analyzing the segmentation results to identify the unique characteristics of each segment. The findings reveal clear preferences for skincare products among this segment, characterized by recent purchases within the last three months, a purchase frequency of about twice during that period, and an average spending of Rp. 500,000.Classified as top-tier buyers, these at-risk consumers exhibit unique characteristics—primarily females, working in the private sector, living outside Jakarta, with an average age of 31 years and an income of Rp. 15 million. In response to these insights, a comprehensive 7P strategy on TikTok is proposed to effectively engage at-risk buyers. This strategy includes customized product offerings, competitive pricing, strategic platform utilization, influencer collaborations, efficient purchasing processes, and tangible proof of product effectiveness. Regular evaluations are emphasized to ensure the adaptability and continuous effectiveness of the strategy in meeting the evolving needs of at-risk buyers, ultimately fostering brand loyalty and satisfaction in the competitive skincare market.
Co-Authors Aldyah, Tika Alghifari Suhardi, Fitra Ali Wafa Amelia, Dona Andi Saputro Arda, Edvidel Ardiansyah, Giri Teguh Arthanugraha, Adam Awalludin Awalludin, Awalludin Ayu Pradina, Dinda Azkia, Nayla Azwar , Tasrika Azwar, Meiriza Azwar, Tasrika Azzuhri, Muhammad Basyar Chandra, Jon Hendra Saputra Chitra, Jimmi Darma Tenaya, I Putu Risky Daswirman, Daswirman Daulay, Risma Yanti Desmalina, Desmalina Devi, Rizky Feliana Dilla Sistesya Dwi Ramadona, Dasatry Elfira, Renti Fadhilah, Savira Maghfiratul Fahrizal, Rama Rizqullah Fajarini, Nurfahma Ferli, Isfan Fitria, Yossa Gandhi, Ayu Gelvi, Gelvi Givianty, Vasya Theodora Gusmeri, Gusmeri Hanifeliza, Rury Harsemarozi, Harsemarozi Hasibuan, Muhammad Satir Humaira, Putri Syifa Julian, Ahmad Kamaratih F, Yositalida Kettipusem, Sri Polya Kevry Ramdany Kurniawan, Haby Kurniawati, Yuni Mangkuto, Shidiq Umar Muzakkar, Milastri Nazmi, Fittria Ningsih, Andria Nisa, Khairi Nugrahmi, Lidya Nugroho, Septiadi Nugroho, Yusuf Wahyu Oki, Helzulmita Oktarini, Dwi Indah Pangestuti, Intan Passalaras, Raja Aulia Perdhana, Rizkita Bagus Pradina, Dinda Ayu Pratiwi Pratiwi Putra, Rahmad Yunendri Putri, Annisa Nurwanda Putri, Juandela Herina Putri, Maya Seruni Rahmawati, Nurmalinda Ramadhan, Andi Ramadhan, Yufiansyah Wahyu Safangati, Ainun Santosa, Suhari Saputra, Tubagus Chandra Saumananda Suroso, Nurinda Siswanto, Fajar Hartanto Sri Nugroho, Amanda Sugino, Agus Suhardi, Fitra Alghifari Syafer, Erdimen Syarrah, Ira Siti Syawaldi Afwan, Ahmad Waskita, Raden Maart Adi Wicaksono, Muhammad Haston Samudra Zulfahmi, Muhammad Riko Yohansyah