Article Per Year (5 Year)
p-Index From 2019 - 2024
5.081
P-Index
This Author published in this journals
All Journal Excellent Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi EKONOMI BISNIS Jurnal Sains dan Teknologi JATI (Jurnal Mahasiswa Teknik Informatika) Emerging Markets : Business and Management Studies Journal BUDGETING : Journal of Business, Management and Accounting Jurnal Fokus Manajemen Bisnis PENGARUH SISTEM KEUANGAN DAN KEBIJAKAN MONETER TERHADAP PERTUMBUHAN EKONOMI PADA ERA ORDE BARU DALAM PERSPEKTIF EKONOMI ISLAM Journal of Economics and Business UBS International Journal of Applied Finance and Business Studies Jurnal Ekonomika Dan Bisnis JRAP (Jurnal Riset Akuntansi dan Perpajakan) Jurnal Ekonomika Manajemen Dan Bisnis Indonesia Accounting Research Journal Applied Quantitative Analysis (AQA) Business and Investment Review Jurnal Informatika Ekonomi Bisnis Jurnal Media Akademik (JMA) Sainteks: Jurnal Sain dan Teknik International Journal of Management and Business Applied
Heikal, Jerry
Unknown Affiliation
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Ekonomika Dan Bisnis

 1 
Customer Loyalty Segmentation With Rfm Model At "ABC" Mart Azwar, Meiriza; Azwar, Tasrika; Heikal, Jerry
Jurnal Ekonomika Dan Bisnis Vol. 4 No. 1 (2024): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i1.1490

Abstract

In an effort to determine groups of customers who have the potential to be loyal, it is necessary to carry out a careful examination based on the characteristics of each customer in transactions. Having similar characteristics to create a customer grouping is also needed in the customer segmentation concept. This is necessary because it is to know customer behavior so that it can help in implementing the right sales strategy to increase profits for the company. The aim of this research is to identify customer groups using the RFM model. Based on the results of the RFM interpretation analysis carried out, 3 clusters were formed with the levels of loyal customers, less loyal customers and disloyal customers. It can be concluded that this research can group customer loyalty levels using the RFM model.
Segmentation Of Vehicle Delivery Test Services Using K-Means Clustering Case Study Of West Pasaman District Transportation Services Azwar, Meiriza; Azwar , Tasrika; Heikal, Jerry
Jurnal Ekonomika Dan Bisnis Vol. 4 No. 3 (2024): Mei - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i2.1511

Abstract

This research aims to segment services using the K-Means Clustering method in the case of Vehicle KIR Test services. Service segmentation is important to understand the time, place and type of vehicle to be tested, so that the West Pasaman Regency Transportation Service can direct service efforts more effectively. The K-Means Clustering method is used to group customers based on certain attributes, such as test location, test time, vehicle type and test status. KIR test service data is collected, including variables such as test location, test time, test status and type of vehicle to be tested. Research data was analyzed using K-Means Clustering analysis. The research results are categorized into 3 clusters, namely: 1. First cluster: KIR services with work as a trader, income around Rp. 3,473,882, located in the Ranah Batahan District area, the average visit time is 13.18 WIB which is also influenced by the distance traveled by KIR officers from Simpang Empat to Ranah Batahan ±82.3Km, 2. Second Cluster: KIR services with traders earning Rp. . 2,606,324, with the aim of KIR services to Koto Balingka District with a distance of ±56.3 Km and an average visiting hour of 10.37 WIB, the type of vehicle that is often tested is goods cars.3. Third Cluster: KIR services with self-employed work earning Rp. 4,544,071, with the aim of the KIR service to Pasaman District and the average visiting time is 11.05 WIB, the type of vehicle that is often tested is the trailer/outboard carriage.
Co-Authors Aldyah, Tika Alghifari Suhardi, Fitra Ali Wafa Amelia, Dona Andi Saputro Arda, Edvidel Ardiansyah, Giri Teguh Arthanugraha, Adam Awalludin Awalludin, Awalludin Ayu Pradina, Dinda Azkia, Nayla Azwar , Tasrika Azwar, Meiriza Azwar, Tasrika Azzuhri, Muhammad Basyar Chandra, Jon Hendra Saputra Chitra, Jimmi Darma Tenaya, I Putu Risky Daswirman, Daswirman Daulay, Risma Yanti Desmalina, Desmalina Devi, Rizky Feliana Dilla Sistesya Dwi Ramadona, Dasatry Elfira, Renti Fadhilah, Savira Maghfiratul Fahrizal, Rama Rizqullah Fajarini, Nurfahma Ferli, Isfan Fitria, Yossa Gandhi, Ayu Gelvi, Gelvi Givianty, Vasya Theodora Gusmeri, Gusmeri Hanifeliza, Rury Harsemarozi, Harsemarozi Hasibuan, Muhammad Satir Humaira, Putri Syifa Julian, Ahmad Kamaratih F, Yositalida Kettipusem, Sri Polya Kevry Ramdany Kurniawan, Haby Kurniawati, Yuni Mangkuto, Shidiq Umar Muzakkar, Milastri Nazmi, Fittria Ningsih, Andria Nisa, Khairi Nugrahmi, Lidya Nugroho, Septiadi Nugroho, Yusuf Wahyu Oki, Helzulmita Oktarini, Dwi Indah Pangestuti, Intan Passalaras, Raja Aulia Perdhana, Rizkita Bagus Pradina, Dinda Ayu Pratiwi Pratiwi Putra, Rahmad Yunendri Putri, Annisa Nurwanda Putri, Juandela Herina Putri, Maya Seruni Rahmawati, Nurmalinda Ramadhan, Andi Ramadhan, Yufiansyah Wahyu Safangati, Ainun Santosa, Suhari Saputra, Tubagus Chandra Saumananda Suroso, Nurinda Siswanto, Fajar Hartanto Sri Nugroho, Amanda Sugino, Agus Suhardi, Fitra Alghifari Syafer, Erdimen Syarrah, Ira Siti Syawaldi Afwan, Ahmad Waskita, Raden Maart Adi Wicaksono, Muhammad Haston Samudra Zulfahmi, Muhammad Riko Yohansyah