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All Journal Excellent Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi EKONOMI BISNIS Jurnal Sains dan Teknologi JATI (Jurnal Mahasiswa Teknik Informatika) Emerging Markets : Business and Management Studies Journal BUDGETING : Journal of Business, Management and Accounting Jurnal Fokus Manajemen Bisnis PENGARUH SISTEM KEUANGAN DAN KEBIJAKAN MONETER TERHADAP PERTUMBUHAN EKONOMI PADA ERA ORDE BARU DALAM PERSPEKTIF EKONOMI ISLAM Journal of Economics and Business UBS International Journal of Applied Finance and Business Studies Jurnal Ekonomika Dan Bisnis JRAP (Jurnal Riset Akuntansi dan Perpajakan) Jurnal Ekonomika Manajemen Dan Bisnis Indonesia Accounting Research Journal Applied Quantitative Analysis (AQA) Business and Investment Review Jurnal Informatika Ekonomi Bisnis Jurnal Media Akademik (JMA) Sainteks: Jurnal Sain dan Teknik International Journal of Management and Business Applied
Heikal, Jerry
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Journal : Indonesia Accounting Research Journal

 1 
Customer segmentation using the K-Means Clustering algorithm in Foreign Banks in Indonesia Chitra, Jimmi; Heikal, Jerry
Indonesia Accounting Research Journal Vol. 11 No. 4 (2024): June: Auditing, Finance, Accounting, Management
Publisher : Institute of Accounting Research and Novation (IARN)

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Abstract

This research aims to employ the K-Means clustering algorithm to segment customers in foreign banks operating within the Indonesian market. The primary objective is to enhance marketing strategies and customer service by identifying distinct customer groups based on their banking behaviours and preferences. By analysing demographic, transactional, and psychographic data, the study seeks to uncover patterns that can facilitate personalized offerings and targeted communication strategies. Overall, this research contributes to the optimization of marketing efforts and the enhancement of customer satisfaction in the competitive landscape of foreign banking in Indonesia. Through effective segmentation and targeted value propositions, foreign banks can strengthen their market position and foster long-term relationships with diverse customer segments. Overall, this research contributes to the optimization of marketing efforts and the enhancement of customer satisfaction in the competitive landscape of foreign banking in Indonesia. Through effective segmentation and targeted CVPs, foreign banks can strengthen their market position and foster long-term relationships with diverse customer segments.
Co-Authors Aldyah, Tika Alghifari Suhardi, Fitra Ali Wafa Amelia, Dona Andi Saputro Arda, Edvidel Ardiansyah, Giri Teguh Arthanugraha, Adam Awalludin Awalludin, Awalludin Ayu Pradina, Dinda Azkia, Nayla Azwar , Tasrika Azwar, Meiriza Azwar, Tasrika Azzuhri, Muhammad Basyar Chandra, Jon Hendra Saputra Chitra, Jimmi Darma Tenaya, I Putu Risky Daswirman, Daswirman Daulay, Risma Yanti Desmalina, Desmalina Devi, Rizky Feliana Dilla Sistesya Dwi Ramadona, Dasatry Elfira, Renti Fadhilah, Savira Maghfiratul Fahrizal, Rama Rizqullah Fajarini, Nurfahma Ferli, Isfan Fitria, Yossa Gandhi, Ayu Gelvi, Gelvi Givianty, Vasya Theodora Gusmeri, Gusmeri Hanifeliza, Rury Harsemarozi, Harsemarozi Hasibuan, Muhammad Satir Humaira, Putri Syifa Julian, Ahmad Kamaratih F, Yositalida Kettipusem, Sri Polya Kevry Ramdany Kurniawan, Haby Kurniawati, Yuni Mangkuto, Shidiq Umar Muzakkar, Milastri Nazmi, Fittria Ningsih, Andria Nisa, Khairi Nugrahmi, Lidya Nugroho, Septiadi Nugroho, Yusuf Wahyu Oki, Helzulmita Oktarini, Dwi Indah Pangestuti, Intan Passalaras, Raja Aulia Perdhana, Rizkita Bagus Pradina, Dinda Ayu Pratiwi Pratiwi Putra, Rahmad Yunendri Putri, Annisa Nurwanda Putri, Juandela Herina Putri, Maya Seruni Rahmawati, Nurmalinda Ramadhan, Andi Ramadhan, Yufiansyah Wahyu Safangati, Ainun Santosa, Suhari Saputra, Tubagus Chandra Saumananda Suroso, Nurinda Siswanto, Fajar Hartanto Sri Nugroho, Amanda Sugino, Agus Suhardi, Fitra Alghifari Syafer, Erdimen Syarrah, Ira Siti Syawaldi Afwan, Ahmad Waskita, Raden Maart Adi Wicaksono, Muhammad Haston Samudra Zulfahmi, Muhammad Riko Yohansyah