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Gusganda Suria Manda
Universitas Singaperbangsa Karawang
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Journal : Liquidity: Jurnal Riset Akuntansi dan Manajemen

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Strategi Penanganan Risiko Operasional Pemasaran Beras Pada Umkm Selaras Makmur Trijaya Widya Puspita Sari; Gusganda Suria Manda
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 10 No 2 (2021): Liquidity
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v10i2.991

Abstract

Rice in Indonesia is positioned as a strategic commodity, both from an economic and socio-political perspective, because rice is a staple food for 95% of Indonesia's population, providing employment opportunities and a source of income for around 21 million farm households, and around 30% of the total expenditure of poor households. allocated for rice. Micro, small and medium enterprises (MSMEs) are businesses that play an important role in the national economy. At this time, MSMEs are intensively run in various regions in Indonesia. One of the regions that run the business is Karawang, one of which is in the rice marketing business. Marketing strategy is a form of plan to determine the success of a company in marketing its products. UMKM Selaras Makmur Trijaya is one of the rice mills. These businesses want to expand their market share. Therefore, the right marketing strategy is needed from the results of understanding the strengths and weaknesses, as well as opportunities and threats to expand the distribution area beyond its territory. risk identification is the first step to identify operational marketing problems in the downstream tea industry of PTPN VIII. By using the Z-Score and Value at Risk (VAR) Method, it will show the results of the probability and impact of operational risk marketing. Preventive and mitigation strategies can handle this company for the expected sales growth up.
Co-Authors Adhaliah Pratiwi Agi Pranata Muslim Alifia Nur Haristi Aliya Tasya Tasya Sidik Andreas Riyanto Angga Sanita Putra Anggit Hesti Sutomo ANNISA MAULIDYA Annisya Eka Putri Kusuma ANWAR MUSADAD Aprilia Nur Azizah Aries Suharso Arif Rakhman Arista, Vera Monika Ayu Arvian Prayoga Azizah Fauziyah Azzahra Hani Putri Chaerur Rozikin Darissa Aprilia Dela Mariana Denisa Rizky Sukrianingrum Dhia Fahty Sa'diyyah Dian Hakip Nurdiansyah Dian Hakip Nurdiansyah Dinda Naza Febriani Dini Nurfadilah Disman Disman Diza Fahlevi Edah Komalasari Ega Fajrianti Nur Eko Leonardo Sumbayak Elsa Hastuti Sudiman Elsa Thyovani Eriska . Erwin Nugroho Fikri Hakim Ermar Galuh Pramesti Irawan Hari Sulistiyo Heikal M. Zakaria Ila Komalasari Indri Fitriyanti Ismiani Aulia Isnani Maryamah Isra Mira NIta Ivan Krisna Aji Iwan Suryana Kiki Fatmala Krisma Aprilita Yuniar Lidia Noer Khoeriah Lydia Octaviani Marsha Caesarani Mayasari Mayasari Mega Rizki Amaliah Melia Trie Utami Meti Nopita Monica Suprajaya Duta Nagari Muhamad Abdul Ishaq Muhamad Ibnu Mubarok Muhammad Dava Natawira Muthia Berliana MW Zarkasyi Nanu Hasanuh Nella Aprilia Neneng Uswatun Hasanah Neni Nur'aeni Nia Anggraina Zen Nita Nur'asih Nugraha Novi Budi Setiyanti Novia Dini Novita Rosnawati Nugraha Nugraha Nur Rantika Octavia Nurwihda Jahrotunnupus Olivia Luthfiah Mufida Paisal Muhamad Fikri Pauline Cielo Ragil Noviantika Silitonga Ratih Kusumawati Ratna Ningsih Rina Maria Hendriyani Rizka Ardiana Gunawan Salma Melisa Dewi Salma Mellisa Dewi saydan nikodemus banurea Sayid Aulia Taslim Shella Putri Yulistiani Shilvi Maljeti Sihombing, Putra Harapan immanuel Siti Ahsani Taqwim Siti Humayah Sri Wellis Anggraeni Suci Cicih Catur Setiyani Suhono Suhono Suryanto Sosrowidigdo Tirey Widya Pamungkas Tito Cayadi Luthfan Vera Monika Ayu Arista Widya Puspita Sari Wildan Hidayatullah Wiwin Wulandari Yulia Sesaria