Articles
<![CDATA[ANTESEDEN KESETIAAN PASIEN DALAM KONTEKS PEMASARAN HUBUNGAN ]]>
<![CDATA[Aslam Al Hussaini]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.36
<![CDATA[his study aims to examine patient loyalty which is influenced by relationship marketing within the hospital institution. Data were obtained through quisionnares that were distributed directly to PKU Muhammadiyah Surakarta hospital patient. The sample of this study amounted to 200. The sampling technique used pur posive sampling technique. Hypothesis testing using SEM (Structural Equation Modeling). The result in this study indicate that the quality of the relationship has a significant effect on patient loyalty. Satisfaction has no significant effect on patient loyalty. Trust has no significant effect on patient loyalty. Commitment has significant effect on patient loyalty. The relationship benefits have a significant effect on the quality of the relationship. The relationship benefits have a significant effect on satisfaction. The relationshi p benefits have a significant effect on trust. The relationship benefits have a significant effect on commitment.]]>
<![CDATA[PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PERAWATAN DIMEDIASI OLEH KESUKAAN MEREK DAN NIAT ]]>
<![CDATA[Ayuk Wandirah]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.37
<![CDATA[This study aims to examine the effect of brand equity on skin care decision. Consumer’s purchace decision has come factors. The factors are brand equity, brand preference and purchase intention. The high brand equity affects the purchase decision. The data collect by using questionnaires for the Larissa Aesthetic Center customers in Surakarta with cluster. The sample collection was taken from 200 respondents. This analysis uses Structural Equation Modelling (SEM and logistic regress analysis. The result of the sudy shows that brand equity give the possitive effect of brand preference and purchase intention. Brand preference give that possitive effect of purchase intention and skin care decision. Purchase intention give the possitive effect of skin care decision]]>
<![CDATA[PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PERAWATAN ULANG ]]>
<![CDATA[Bekti Wulandari]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.38
<![CDATA[This study aims to determine the effect of brand equity on redrawing decisions. In purchasing decision making, a process begins when the buyer realizes that there is a need problem. Based on these needs, consumers are compelled to seek further information. Information search results in a number of alternative products to meet needs. Based on several available alternatives, consumers evaluate these alternatives, to get the best product or service according to their needs. The data were obtained through questionnaires distributed to the general public, either those who had undergone treatment or had not performed the treatment. The sample used was 200. The sampling technique used was purpose sampling. Hypothesis testing is performed using SEM (Structural Equation Modeling) analysis and logistic regression. The results in this study indicate that five hypotheses are supported. Brand equity variable has a positive effect on re-maintenance decisions. Brand awareness variable has a positive effect on brand equity. Brand association variable has a positive effect on brand equity. Brand loyalty variable has a positive effect on brand equity. Perceived quality variable has a positive effect on brand equity.]]>
<![CDATA[TANGGUNG JAWAB SOSIAL PERUSAHAAN DAN DAMPAKNYA PADA KINERJA PEMASARAN ]]>
<![CDATA[Dessy Novitasari]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.42
<![CDATA[This study aims to determine corporate social responsibility and the effect of marketing performance on users of herbal and pharmaceutucal product at PT. Sido Muncul. emerging sido products. The level of marketing performance for users of PT. Sido Muncul products appears identified by the presence of corporate image, corporate social responsibility, and customer value for users of sido products. Marketing performance has an impact on corporate image, social responsibility, and customer value. Data collection was carried out through a questionnaire distributed to users of PT. Sido Muncul products. The sample in this study were 200 users of PT. Sido Muncul products. The sampling technique used was convenience sampling. This analysis uses SEM (Structural Equation Modeling) analysis and uses multiple regression analysis. The results in this study indicate that six hypothesis are supported. The variable of corporate social responbility affects on marketing performance. The variable of corporate social responbility affects on company image. The variable of customer value have a positive effect on company image. The variable of customer value have a positive effect on marketing performance. The variable of customer social responbility has a positive effect on customer value.]]>
<![CDATA[ANTESEDEN DAN KONSEKUENSI PEMASARAN HUBUNGAN DALAM INDUSTRI RITEL ]]>
<![CDATA[Govi Arya Katita]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.47
<![CDATA[This study aims to examine the influence of antecedents and the consequences of relationship marketing in the retail industr y. Relationship marketing is depicted by the variable commitment, trust and satisfaction of the relationship felt by industr y customers. Antecedents in relationship marketing are mentioned because there is communication between customers and employees in the retail industr y. While the antecedent of relationship marketing is contagious communication which, if positive things are spread, will benefit the r etail industr y. Data obtained through questionnaires distributed to people who have already or are shopping at Lotte Grosir Surakarta. The research sample used amounted to 200. The sampling technique used was pur posive sampling by clustering two stages with consideration of districts in Surakarta. Hypothesis testing is done by using SEM (Structural Equation Modeling)analysis. The results in this study indicate that five hypotheses are supported and there is one hypothesis that is not supported. Relationship marketing in the form of commitment, trust, and relationship satisfaction that is felt by customers has a positive effect on communication. The better the relationship marketing is felt by the customer, the more often and the higher the likelihood that the customer is communicating is getting infected. Communication in this study has a positive influence on commitment and trust felt by customers. However, communication does not influence the satisfaction of the relationship by the customer.]]>
<![CDATA[PENGARUH KOMITMEN, KESAMAAN CITRA, KINERJA LAYANAN DAN NILAI PELAYANAN PERSEPSIAN PADA NIAT UNTUK MELANJUTKAN PERAWATAN YANG DIMEDIASI KEPUASAN DAN KEPERCAYAAN ]]>
<![CDATA[Kristi T. Sahentumbage]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.48
<![CDATA[This study aims to examine the intention to continue treatment under the influence of commitment, satisfaction, trust, and perceived service value. Satisfaction and trust are influenced by service performance and image similarity. A high level of commitment, satisfaction, trust and perceived service value will affect the customer's intention to continue treatment. Data were obtained through a questionnaire distributed to salon customers in Serui in a clustered manner. The sampling technique used was purposive sampling of 200 respondents. Hypothesis testing uses Structural Equation Modeling (SEM)analysis. The results of the study show that commitment has a positive effect on intention to continue treatment, satisfaction has a positive effect on intention to continue treatment, trust does not affect intention to continue treatment, perceived service value does not affect intention to continue treatment, service performance has a positive effect on satisfaction, image similarity does not affect satisfaction, and the similarity of the image has no effect on trust.]]>
<![CDATA[PENGARUH STATUS KESEHATAN DAN MOTIVASI KESEHATAN MOTIVASI KESEHATAN PADA KEPUTUSAN BEROBAT YANG DI 1 MEDIASI KETERLIBATAN ]]>
<![CDATA[Liska Claudia Tanesib]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.49
<![CDATA[his study aims to examine treatment decisions that are influenced by health status and health motivation mediated by involvement. the influence of health status and health motivation and mediated involvement will influence Consumer treatment decisions. Data obtained through a questionnaire distributed to consumers in Surakarta in a cluster. The sampling technique used was pur posive sampling of 200 respondents. Hypothesis testing uses Structural Equation Modeling (SEM) analysis. The results showed a positive health status on involvement, health motivation does not have a positive effect on in volvement, involvement has a positive effect on treatment decisions.]]>
<![CDATA[PENGARUH PENGERTIAN PSIKOLOGIS KOMUNITAS MEREK PADA REKOMENDASI MEREK DIMEDIASI NILAI PERSEPSIAN ]]>
<![CDATA[Litha Aulia Kartika]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.50
<![CDATA[his study aims to determine the psychological sense of brand community on brand recommendations mediated by the perceived value of the football club Persis Solo. Data collection was carried out through a questionnaire that was distributed to members of the club supporters Persis Solo. The sampel of this research is 200 members of the club supporters Persis Solo. The sampling technique used was pur posive sampling. These were analyzed using SPSS analysis. The result in this study indicate that all hypotheses are supported. The psychological sense of the brand community has a positive effect on brand recommendations. The psychological sense of the brand community has a positive effect on perceived value. Perceived value has positive effect on brand recommendation. Perceived value perfectly mediating the relationship between the psychological sense of brand community and brand recommendation. Logistic regression analysis method gives the result that the perceived value has a perfect mediating role in this study. Means that the perceived value antecedents consisting of product benefits, service benefits and monetary costs require a perceived value as an evaluation of someone to consider buying a product.]]>
<![CDATA[ANTESEDEN DAN KONSEKUENSI KOMUNITAS MEREK PMI ]]>
<![CDATA[Marinda Dwi Widiastari]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.52
<![CDATA[This study aims to examine the perceived quality of the brand community psychological expectation. The uniquness of a brand is influenced by the psychological understanding of the brand community. A high psychological understanding of the brand community can affect positive word of mouth communication. Data collection was obtained through a questionnaire distributed to members of the PMI Surakarta blood donor community, which consisted of 200 questionnaires. This hypothesis test uses SEM (Structural Equation Modeling) analysis with the path analysis method. The result show that perceived quality has a positive effect on the psychological understanding of brand communication, brand uniqueness has a positive effect on psychological understanding of the community, psychological understanding of brand community has a positive effect on word-of-mouth communication.]]>
<![CDATA[DETERMINAN PERILAKU BELI PRODUK HIJAU ]]>
<![CDATA[Nur Jannah Eka Rachmawati]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.54
<![CDATA[This study aims to examine the effect of consumer’s purchase intention and the behaviour. Customer’s purchase intention has some factors. The factors are green product knowledge, perceived consumer effectiveness, perceived price, and green trust. The high consumer’s purchase intention affects the consumer behaviour. The data collect by using questionnaires for the green customers in Surakarta with cluster. The sample collection was taken from 200 respondents. This analysis uses Structural Equation Modelling (SEM), moderate regress analysis and logistic regress analysis. The result of the sudy shows that customer’s purchase intention give the positive effect of their behaviour, green trust gives the positive effect of purchas e intention, perceived cnsumer effectiveness gives the positive effect of purchase intention, perceived price does not moderate the rellation between green trust and purchase intention, green product knowledge gives the possitive effect of green trust, and green product knowledge gives the positive effect to the perceived consumer effectiveness]]>
