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Journal : Jurnal Ekonomika dan Bisnis Islam

DETERMINAN KEPUTUSAN PEMBELIAN JILBAB MELALUI ONLINE SHOP Rizki Nadia Ramadhanty; Khusnul Fikriyah
Jurnal Ekonomika dan Bisnis Islam Vol 3 No 2 (2020): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (716.287 KB) | DOI: 10.26740/jekobi.v3n2.p40-55

Abstract

The development of information and communication technology is getting faster, all can be accessed easily via the internet, this has an impact on the innovation of shooping activities into online shopping.  This research aims to determine the influence of lifestyle, trust, ease, price, time and cost efficiency, reference groups, quality of information, and promotion of hijab purchasing decisions through online shop. The type of research is quantitative with quantitative descriptive methods with some analysis techniques used are t test, F test and coefficient of determination test (R2). The results showed that lifestyle, price, time and cost efficiency, reference groups, quality of information, and promotion affect the purchasing decisions hijab through online shop, while trust and ease do not affect purchasing decisions hijab through an online shop.  F test results  show that lifestyle, trust, ease, price, time and cost efficiency, reference groups, quality of information, and promotion together have and affect on the purchasing decisions hijab on female students S1 Islamic Economics at State University of Surabaya through online shop.
IMPLEMENTASI STRATEGI PEMSARAN PADA BIRO PERJALANAN UMRAH DALAM PERSPEKTIF PEMASARAN SYARIAH Vira Nurfauzia; Khusnul Fikriyah
Jurnal Ekonomika dan Bisnis Islam Vol 3 No 2 (2020): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (890.413 KB) | DOI: 10.26740/jekobi.v3n2.p82-95

Abstract

The increase in Hajj registrants in Indonesia every year causes the pilgrimage queue to be longer which makes opportunities for Hajj and Umrah travel. However, there are some companies that are less responsible in conducting their business, so that makes some people lack trust in the Hajj and Umrah travel. This study aims to know the marketing strategy aplication of Umrah Travel Agency based on the perspective of sharia marketing. This marketing strategy needs to be carried out in order to increase the trust of prospective customers. The marketing strategies used in this research are the  marketing mix of 9p + c (product, price, place, promotion, people, process, physical evidence, promise, patience, customer centrism). This study uses a descriptive qualitative approach with the case study method at PT. Nur Dhuha Wisata in Surabaya. The technique of data collecting uses interview, observation, and documentation. Based on the results of the study, the implementation of the marketing strategy undertaken by PT. Nur Dhuha Wisata has been appropriate with the principles of sharia marketing which consists of the principle of monotheism or piety, the principle of human unity or justice, and the principle of belief in the unity of the world and the hereafter.
HUBUNGAN PROMO CASHBACK TERHADAP LOYALITAS PELANGGAN MUSLIM SURABAYA DALAM PELAYANAN DIGITAL WALLET OVO fitri Amelia; Khusnul Fikriyah
Jurnal Ekonomika dan Bisnis Islam Vol 3 No 2 (2020): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (815.519 KB) | DOI: 10.26740/jekobi.v3n2.p108-115

Abstract

The growth of Indonesia's digital economy since 2016 has grown rapidly, one of which is the presence of digital wallet. The best digital wallet in Indonesia is Ovo with the cashback promo service that makes customers feel given the convenience to transact. This research aims to exemine the relationship between cashback promotion with muslim customer's loyalty in digital wallet Ovo  services. This study is using quantitative method with descriptive approach. The number of respondents with a total of 100 respondents Ovo users in Surabaya. The data collection technique of this research using questionnaire method then measured on a Likert scale and analysed with the help of SPSS Statistics version 23 software. The results of this study indicated a low relationship between cashback promotion with muslim customer's loyalty in digital wallet Ovo services.
PENGARUH KUALITAS PELAYANAN ISLAMI TERHADAP KEPUASAN DONATUR DI LEMBAGA AMIL ZAKAT MUHAMMADIYAH (LAZISMU) KABUPATEN MOJOKERTO Ahmad Abdan Syakuro; Khusnul Fikriyah
Jurnal Ekonomika dan Bisnis Islam Vol 3 No 2 (2020): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.405 KB) | DOI: 10.26740/jekobi.v3n2.p200-209

Abstract

The potential of zakat that has not been realized makes each zakat management institution required to plan a good marketing strategy through quality services and in accordance with Islam. LAZISMU is a national scale zakat institution (LAZNAS), but in the middle of its journey LAZISMU stopped temporarily and is not operating, so in this case it is interesting to check whether zakat management institutions that stop on a national scale can still provide good quality services and can satisfy donors. The purpose of this study is to find out how the influence of the quality of Islamic services on donor satisfaction in LAZISMU in Mojokerto district. Quantitative research used in this study with a total sample of 77 LAZISMU donors in Mojoketo Regency. To obtain data using a questionnaire questionnaire with a closed model. Data analysis uses simple linear regression analysis test, partial test (t test) classic assumption test. The results found that the t test was at a significance value of 0,000 <0.05, which means that service quality variables had a significant and positive effect on donor satisfaction. While the test results of the coefficient of determination (R2) are at a value of 36.3%, meaning that the quality of service variable has a contribution of 36.3% to donor satisfaction.
Analisis Pengelolaan Zakat, Infaq dan Sedekah Untuk Meningkatkan Ekonomi Dhuafa Pada Masjid Al Muhajirin Perumahan BSP Mojokerto Muhammad Iqbal Maulana; Khusnul Fikriyah
Jurnal Ekonomika dan Bisnis Islam Vol 3 No 3 (2020): Desember
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (655.648 KB) | DOI: 10.26740/jekobi.v3n3.p210-220

Abstract

This study aims 1) To find out the strategies of zakat, infaq and alms management to improve the economy of the poor at the Amil Zakat Institution in Mojokerto City and 2) To find out the obstacles and opportunities in managing zakat, infaq, and alms to improve the poor economy at the Amil Zakat Institution in Mojokerto City. The data analysis method in this study was conducted using the Miles and Huberman models. The results showed that the management of zakat, infaq, and alms to improve the economy of the underprivileged. The main purpose of zakat, infaq, and alms is community welfare, this fact makes zakat can function as a source of socioeconomic funds for Muslims. Internal barriers that are usually about the needs of the preparation of needs with different budgets so that it is often an inaccuracy in the management process carried out. The main obstacle that causes zakat has not been able to influence the economy and the opportunities in the management process can make the activities carried out more productive and in accordance with the provisions set.
Penerapan Etika Bisnis Islam dalam Komunikasi Pemasaran Travel Umrah (Studi pada PT Ebad Alrahman Wisata Sidoarjo) Titis Alfianto; Khusnul Fikriyah
Jurnal Ekonomika dan Bisnis Islam Vol 4 No 1 (2021): April
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1618.802 KB) | DOI: 10.26740/jekobi.v4n1.p65-77

Abstract

Every year, the interest of Indonesian to perform Umrah is quite high. However, this conidition is utilized bysome irresponsible Umrah agents to commit bad actions such as giving false promises during promotions. This study aimed to determine theimplementation of Islamic business ethics in marketing communications for Umrah travel at PT Ebad Alrahman Wisata Sidoarjo.  This research is a descriptive qualitativethroughphenomenon understanding. Data was collected throughinterviews, observation and documentation. While the data analysis used the triangulation method of sources.  The result indicated that PT Ebad Alrahman Wisata Sidoarjo has implemented eight mixes of marketing communications through various information media channels,  as well as implemented the basic principles of Islamic business ethics, i.e. unity, justice, free will, responsibility and ihsan.
Pengaruh Literasi Ekonomi Syariah terhadap Minat Mahasiswa Menabung di Bank Syariah Erika Firdiana; Khusnul Fikriyah
Jurnal Ekonomika dan Bisnis Islam Vol 4 No 1 (2021): April
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.743 KB) | DOI: 10.26740/jekobi.v4n1.p99-109

Abstract

The purpose of this research was to understand whether or not Islamic economics literacy influence college students saving interest in Islamic bank. The sampling technique used in purposive sampling technique with a population of study is college student of sharia economics, sharia banking, Islamic economics and sharia accounting major or study program in East Java which is calculated using the convenience formula. The study used a quantitative research method with questionnaire as the primary data. In testing the hypothesis used simple linier regression analysis techniques. So The result obtained shows that Islamic economics literacy has positive and significant influence to the college students saving interest in Islamic bank with significance value of 0,000 < 0,005 with regression equation as Y = 1,118 + 0,227X.
Pengaruh Promosi Islami Terhadap Keputusan Nasabah Memilih Produk Tabungan Emas Di Unit Pegdaian Syariah JMP Surabaya Novita Sari; Khusnul Fikriyah
Jurnal Ekonomika dan Bisnis Islam Vol 4 No 1 (2021): April
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (32.191 KB) | DOI: 10.26740/jekobi.v4n1.p186-195

Abstract

AbstractThis study aims to determine the effect of Islamic promotion on customer decisions to choose gold savings products at UPS JMP Surabaya. This research uses a quantitative approach with descriptive methods. Researchers used the interview method and used a questionnaire to collect data. And involving 84 respondents who have been tested for validity and reliability. So the results of the simple linear regression test and the results of the t test show if Islamic promotion have an effect on customer decision in choosing gold savings products. It is hoped that the next researchers who take a similar theme, researchers hope to add new variables so that they can provide various kinds of information related to the effect of Islamic promotion on customer decisions in choosing gold savings products, or can expand the subject of this study.Keywords: Customer Decisions, Promotion, Gold Savings
DETERMINAN PERILAKU KONSUMEN MUSLIM DALAM BELANJA ONLINE MENURUT PRESPEKTIF EKONOMI ISLAM (Studi Kasus Selama Pandemi Covid-19 Di Kota Surabaya) dinda nurvianti pratiwi; Khusnul Fikriyah
Jurnal Ekonomika dan Bisnis Islam Vol 4 No 1 (2021): April
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.601 KB) | DOI: 10.26740/jekobi.v4n1.p219-231

Abstract

The outbreak of a virus called covid-19, which first appeared in December 2019, shocked the world because of its very rapid spread. In Indonesia, the disease outbreak first appeared in March 2020, with 11,192 positive cases. With a high enough case, the government is trying to suppress the spread of the virus by making a PSBB policy, which has an impact on behavior change in society, one of which is economic activity. During the pandemic Covid-19, people tended to shop online as a safe solution. This study aims to determine the influence of cultural factors, social factors, personal factors, and psychological factors on consumer behavior in online shopping during the pandemic Covid-19. This type of research is quantitative with explanatory method with a review according to the perspective of Islamic economics. The data analysis technique used is partial test (t), simultaneous test (F) and the coefficient of determination (R2). The results of this study indicate that cultural factors, social factors, psychological factors influence consumer behavior in online shopping during the pandemic Covid-19, while personal factors have no influence on consumer behavior in online shopping during the pandemic Covid-19.
Peran Quadruple Helix Dalam Pengembangan Pariwisata Halal di Kawasan Wisata Cisarua-Lembang Vira Oktaviani Rezqy; Khusnul Fikriyah
Jurnal Ekonomika dan Bisnis Islam Vol 4 No 3 (2021): Desember
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (869.737 KB) | DOI: 10.26740/jekobi.v4n3.p15-30

Abstract

The development of halal tourism using the Quadruple Helix concept is a concept that combines the roles of four actors in supporting the halal tourism development program. This concept divides the roles of the Government, Academics, Private sector and Community to become a good collaboration in the development of halal tourism in the Cisarua-Lembang Tourism Area. This study aims to determine the role of Quadruple Helix actors in the development of halal tourism in the Cisarua-Lembang Tourism Area. In this study using a qualitative descriptive research method using primary data and secondary data. Interviews, field observations, and documentation are data collection techniques used in this study. The results of this study indicate that the role of the Quadruple Helix in the development of halal tourism in the Cisarua-Lembang Tourism Area has not played an optimal role and there has not been significant cooperation among Quadruple Helix actors.