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Journal : Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis

THE ROLE OF DIGITAL MARKETING AND SOCIAL MEDIA STRATEGIES IN THE DEVELOPMENT OF THE CULINARY BUSINESS FOR YOUNG BUSINESS LEADERS Buyung Solihin Hasugian; Tara Wardha Indallah
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 3, No 1 (2022): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v3i1.2821

Abstract

ABSTRACTThe use of social media for business development is not a new concept for business owners. Despite this, there are many people who work in the food industry on a small scale who benefit from social media. Many others are among those who have used social media but have experienced difficulties in using it. This study investigates the impact of social media on the growth of small businesses, particularly in the food industry, based on the opinions of those who have used it. Using a quantitative method with a focus on psychology, the findings indicate that social media use can significantly aid in the growth of businesses. In order for technology to be used to its full potential, businesses must continue to invest in social media growth. In the long run, social media is not the most important factor in increasing sales. Good product and service development is a key factor in achieving faster sales growth. The results of this study may be extended in order to obtain more precise results as a single theory of microeconomic development. Keywords :  Influence of Social Media, Promotion, Marketing, Consumer Decisions
COMMUNICATION FLOW IN ORGANIZATIONS Bambang Afrianto; Asrindah Nst; Buyung Solihin Hasugian
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 3, No 2 (2022): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v3i2.2969

Abstract

ABSTRACT Since the discourse on religious censorship was presented by minister lukman (2014-2019) judge saifuddin (2014-2019), the ministry of religions has continued to develop knowledge and strengthen religious censorship narratives through various platforms in the digital world. The study focuses on increased religious censorship by the ministry of the republic of Indonesia on youtube, the most popular social media platform for today's Internet users. Using a method of analysis of content with a descriptive analysis method, the study reaches several conclusions. First, in intensity, the use of the youtube channel in strengthening religious censorship issues still needs to be increased. Of the total of 318 videos uploaded to the youtube account by the ministry of religion, only 15 (4.71%) contain content on censorship and religious harmony. The annual frequency was still low, and even in 2019 there was no content on moderation and religious harmony. Second, the concept of religious censorship is still applied primarily to intellectuals who have not touched millennials. Its trend is still limited in eradicating negative issues related to the government's religious regulation program. Third, according to the warganet reaction data on censored and harmonized video content remains low. It has been found that netizens prefer the term of harmony to moderation. This suggests that the people of Indonesia in general prefer harmony, but there are still some interpretations or negative impressions of the term "moderation" carried by the ministry of religions.Keywords: Communication Flow, Organizations
EFFECTIVE LEADER STRATEGIES IN LEADING AND MANAGING A COMPANY Zulriansyah Nur; Asrindah Nst; Muya Syaroh Iwanda Lubis; Buyung Solihin Hasugian
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 3, No 1 (2022): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v3i1.2976

Abstract

ABSTRACTEffective leadership is something which enables other people to behave as if they were the leader and thus convinces them that this is the way to satisfy their needs. Leadership is a quality that any organization's leader must possess. The effectiveness of one of the leaders can be seen from the ability to influence and raise the group. The purpose of this study is to quantify the importance of effective homosexual leadership inside a certain organization in order to determine if it will elevate and elevate its members. based on to the results of this study, effective leadership is defined as leadership that is tailored to the circumstances and conditions of the people in charge. The function of the leadership is determined by the kind of leadership that may give the person who is being pegged the opportunity to engage in activity as well as to record and carry out complaints. This means that each creative or innovative idea inside a successful system must be realized and put to use.Keywords: Leadership Style, Morale, Leader Influence
PEOPLE'S PERCEPTION OF THE SPREADING NEWS HOAX ON RESIDENTS HAS BEEN AFFECTED BY THE COVID-19 OUTBREAK IN THE VILLAGE PERCUT SEI VILLAGE Buyung Solihin Hasugian; J. Prayoga; Ananda Hadi Elyas
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 1 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i1.3519

Abstract

ABSTRACT The spread of the corona virus, otherwise known as the covid-19, is growing, as news of its origin (hoax) spreads into the citizen timeline +62. Her comments ranged from netizens' upload that makassar's citizens were positive about corona so that it could be spread by air that is disrupting the media sanity. Not only physical and mental health but also mental health. Our daily activities must also be wholesome and aberrant behavior to be avoided. As with the media, media mental health is something to be respected. Failure to receive and process information from many different time lines can easily lead to disaligned channels, leading to user psychology that may be affected. The long-term objective of this study is to produce and provide information to the public, especially so that news may not be easily swayed. Many people, after hearing false reports, quickly conclude that the news is true. Therefore, the purpose of this study is not to analyze people's perceptions as well as to know how their perceptions in response to and receiving news hoaxes in society. The study also detracts from public perception, especially from people's negative assessments of lies that they often hear and receive. The public will learn to digest the news well by seeking information from other media. As more and more hoaxes, more and more information is revealed. The study will be done in the village office of ponds. The method used was qualitative method, a random selection of sample data sources. Sample data source identification, the proposal is still preliminary and will be developed further by field researchers. The main data-gathering techniques are observation, in-depth interviews, library studies, and a combination of all three or cross-examination. Thus, overcoming the completeness of data while doing research will require planning to examine the validity of the data.Keyword: spread, news, hoax, covid-19
THE IMPACT OF PRICE PERCEPTION, SALES PROMOTION, CUSTOMER SATISFACTION OF MILLENNIAL CHEESE ROLLING CHILDREN Buyung Solihin Hasugian; Ayu Wulanda Sari
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 2 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i2.3616

Abstract

ABSTRACT The pandemic of the COVID-19 outbreak has impacted a global crisis that puts small and even medium-sized in serious trouble. Small and medium-sized have to respond effectively to the crisis. Small and medium-sized are seeking to take advantage of a variety of digital technologies that are developing today. Business transformation using online media will have a good impact in marketing a product from a small even medium-sized enterprise. Digital media is used among social media, marketplace, Google business, and so on. With the use of online media, he hopes to make product marketing reach wider and increase the sales of a product. The research method used is a qualitative method with a descriptive approach through the study of libraries by conducting research through several actual and factual sources. Keywords: product marketing, digital media, millennials
THE EFFECTIVE NEGOTIATION METHODS FOR RESOLVING BUSINESS PROBLEMS Asrindah Nst; Buyung Solihin Hasugian; Tamara Salsabila
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 3 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i3.3730

Abstract

ABSTRACTBusiness conflicts are unavoidable and can occur in various situations. Effective negotiation can be a powerful tool for resolving business conflicts and reaching solutions that are beneficial for all parties. I looked for various effective negotiation strategies that we can use to resolve business conflicts in this research .First, we talked about how important effective communication and an open approach are in negotiations. Clear and transparent communication allows the parties to understand what they need to reach a mutually beneficial agreement. Secondly, I emphasize how important it is to build good relationships between all parties involved in negotiations. Have solid and trust in each other can help reduce tensions and open up opportunities for both to work together to find solutions.Keywords: Negotiation Techniques, Conflict in business, Business Negotiations.