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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Intelektualita: Keislaman, Sosial, dan Sains Intizar EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Studia Economica: Jurnal Ekonomi Islam AL-ISHLAH: Jurnal Pendidikan Journal of Economic, Bussines and Accounting (COSTING) Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman Journal of Management and Business Innovations Management Studies and Entrepreneurship Journal (MSEJ) Journal La Sociale EKONOMIKA45 J-EBI: Jurnal Ekonomi Bisnis Islam Manajemen Kreatif Jurnal Journal of Management, Economic, and Accounting Mimbar Administrasi
Aqwa Naser Daulay
Universitas Islam Negeri Sumatera Utara
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JSEH (Jurnal Sosial Ekonomi dan Humaniora)

 1 
Pengaruh Penetapan Harga Jual Sembako Terhadap Minat Beli Konsumen dengan Customer Behavior sebagai Intervening Sesuai Perspektif Islam di Sumatera Utara Mhd. Agung Pratama Trg; Tri Inda Fadhila Rahma; Aqwa Naser Daulay
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 9 No. 3 (2023): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v9i3.395

Abstract

In conventional markets, pricing is in accordance with the demand and supply curves of the goods/services. The balance of demand and sales, willingness between the parties to the transaction, justice, honesty, trustworthiness are some of the points that are considered in pricing according to the Islamic perspective. Islam provides freedom in pricing, which means that all forms of price concepts that occur in buying and selling transactions are allowed in Islamic teachings as long as there is no argument that prohibits it. However, it should also be noted how the application of prices according to the Islamic perspective can have an influence on buying interest and customer behavior. This study aims to determine the effect of setting the selling price of goods / services on buying interest and customer behavior (as intervening) according to an Islamic perspective.  The population in this study was taken from the total population of Medan City per the 2020 population census. The data analysis technique in this study uses the Structural Equation Modeling (SEM) method. The results showed, in the intervening influence test, showed a p value of 0.000 <0.05. This means that price on purchase intention has a significant influence through customer behavior as intervening. Then, seen in the table, the value of the loading factor value> 0.70, which means that the data results are valid.
Co-Authors Afifah Rahmadani Ahmad Amin Dalimunthe Ahsan Putra Hafiz Alif Lailasari Saragih Andri Seomitra Andri Soemitra Andri Soemitra Arieffan Syah Asyaadatun Nazila Selayan Awaluddin A Dandi Ibnu Sutowo Dea Lora Veni Debby Nadillah Harahap Debby Tamara Enre Devia Astry Khairani Dila Wandasari Fauzi Arif Lubis Feri Prayogi Harahap, Muhammad Ikhsan Hendra Hermain Juliana Nasution Kamilah, K Khofifah Hasibuan M. Ryansyah Marliyah Maulida Jam’ah Mhd. Agung Pratama Trg Mhd. Rizky Al Akbar Muhammad Lathief Ilhamy Nasution Muhammad Yafiz Nelisya Putri Nur Ahmadi Bi Rahmani Nurbaiti Nurbaiti Nurdiana Nurdiana Nurul Inayah Rahmat Daim Harahap Reni Ria Armayani Hasibuan Ridho Khairi Affandi Rizky Febrian Saragih Siska Permata Sari Harahap Sugianto Sugianto Tri Inda Fadhila Rahma Tuti Anggraini Wardah T. Simamora Zuhrinal M. Nawawi