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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Revitalisasi : Jurnal Ilmu Manajemen Batara Wisnu : Indonesian Journal of Community Services Industrial Research Workshop and National Seminar CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Aplikasi Administrasi: Media Analisa Masalah Administrasi Journal Islamic Business and Entrepreneurship / JIBE Populer: Jurnal Penelitian Mahasiswa Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Triwikrama: Jurnal Ilmu Sosial Akuntansi: Jurnal Riset Ilmu Akuntansi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina
ERWIN SYAHPUTRA
Universitas Islam Kadiri
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Journal : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce

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Analisis Strategi Promosi Dalam Meningkatkan Penjualan Produk Pada Resto Dan Pusat Oleh-Oleh Putra Nirwana Magetan Di Era Pandemi Covid Deyana Ayu Suciana; Erwin Syahputra
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 2 (2023): Juni : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i2.1058

Abstract

In this era of globalization, Indonesia faces strict industrial competition, especially in an increasingly open and independent culinary industry. The Son of Nirwana is the largest rest and by-by center that has the most complete facilities in the Magetan area. Strategic action needs to be taken by managers to always be innovative, understand market trends and adaptive in order to survive the Covid 19 pandemic era. The study aims to analyze the Promotional Strategies on Resto and the Nirwana Son Magetan Center during the Covid pandemic period in increasing product sales. The study used descriptive qualitative methods and triangulation data validity analysis. Data collection is done through observations, interviews, and documentation. The results of the analysis obtained in this study indicate that Resto and the Center for the Promotion of the Son of Nirwana Magetan implemented several promotional mixtures, namely: advertising, sales promotion through the provision of product samples, discounted prices and free shipping costs, public relations, individual sales and direct marketing, In addition, the promotion carried out by Resto & the Center by the Son Of Nirvana Magetan through the use of promotional media such as the internet (social media) through instagram and the group of whatsapp tourists (table top) so that resto and center by the son of Niriwana can survive in the pandemic era.
Co-Authors Ahmad Yani ANITA SUMELVIA DEWI Aprilia Dian Evasari Aprilia Dian Evasari APRILIA DIAN EVASARI Atsilah Rusdi Deyana Ayu Suciana Diandra, Didip Elfida Rizqia Eltatiana Fannisa Nur Kholifatul Lailiyah Galuh Ajeng Mustikasari Giano Surya Pamungkas Hanny Susiana Dewi IING SRI HARDININGRUM Iis Rahayu Insika Aina Halila Jatmiko, Udik Jiwandana Catur Saputra Mifta Wahyu Putra Mochamad Ainul Yaqin Mohammad Said Muhamad Fikri Maulana Nadia Puspita Sari Refan Hardiansyah Ryan Oky Selfa Yanuar Sania Derossa Dewi Siti Untari Machsunah Taufik Akbar Umi Nadhiroh Wardhani, Rike Kusuma Yesi Kusuma Sari Zaenul Muttaqien