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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Revitalisasi : Jurnal Ilmu Manajemen Batara Wisnu : Indonesian Journal of Community Services Industrial Research Workshop and National Seminar CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Aplikasi Administrasi: Media Analisa Masalah Administrasi Journal Islamic Business and Entrepreneurship / JIBE Populer: Jurnal Penelitian Mahasiswa Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Triwikrama: Jurnal Ilmu Sosial Akuntansi: Jurnal Riset Ilmu Akuntansi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina
ERWIN SYAHPUTRA
Universitas Islam Kadiri
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Journal : Journal Economic Excellence Ibnu Sina

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Pengaruh Diskon Harga, Kualitas Layanan, Dan Citra Perusahaan Terhadap Keputusan Penggunapada Jasa Pengiriman Shopee Express Di Kota Kediri Refan Hardiansyah; Erwin Syahputra; Iing Sri Hardiningrum
Journal Economic Excellence Ibnu Sina Vol. 1 No. 3 (2023): September : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v1i3.349

Abstract

This research aims to determine the influence of price discounts, service quality, and company image both partially and simultaneously on user decisions on the Shopee Express delivery service in Kediri City. The population in this research is all consumers who have made transactions in the last week at Shopee Express, Kediri City, totaling 1650 consumers. The sample in this study was obtained using the Slovin formula with a sample size of 95 respondents. Data sources were obtained by means of observation, interviews, documentation, questionnaires and literature. This research data measurement uses a Likert scale. The analysis technique uses multiple linear regression analysis with the SPSS IBM 26 application. The results of this research show that the price discount variable has a significant effect on user decisions. The service quality variable is significant in user decisions. The company image variable has a significant effect on user decisions. And the variables of price discount, service quality, and company image simultaneously have a significant influence on user decisions.
Co-Authors Ahmad Yani ANITA SUMELVIA DEWI Aprilia Dian Evasari Aprilia Dian Evasari APRILIA DIAN EVASARI Atsilah Rusdi Deyana Ayu Suciana Diandra, Didip Elfida Rizqia Eltatiana Fannisa Nur Kholifatul Lailiyah Galuh Ajeng Mustikasari Giano Surya Pamungkas Hanny Susiana Dewi IING SRI HARDININGRUM Iis Rahayu Insika Aina Halila Jatmiko, Udik Jiwandana Catur Saputra Mifta Wahyu Putra Mochamad Ainul Yaqin Mohammad Said Muhamad Fikri Maulana Nadia Puspita Sari Refan Hardiansyah Ryan Oky Selfa Yanuar Sania Derossa Dewi Siti Untari Machsunah Taufik Akbar Umi Nadhiroh Wardhani, Rike Kusuma Yesi Kusuma Sari Zaenul Muttaqien