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All Journal Humano: Research Journal Society Diseminasi : Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi dan Manajemen Indonesia Agrikan: Jurnal Agribisnis Perikanan Jurnal Pengabdian Masyarakat Indonesia (JPMI) Journal of Indonesian Economy and Business Journal of the Community Development in Asia Journal of International Conference Proceedings Jurnal Masyarakat Madani Indonesia Manajemen Kreatif Jurnal
Johan Fahri
Universitas Khairun
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of the Community Development in Asia

 1 
Community as a Medium for Promoting Cultural Tourism (Study on Ternate Heritage Society Community) Syientani Salwa Hardi; Johan Fahri
Journal of the Community Development in Asia (JCDA) Vol 6, No 1 (2023): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i1.2125

Abstract

A community is a forum where individuals gather to form a group that takes the initiative to start a process of activities that can improve the situation and condition oneself to carry out positive actions to solve community welfare problems. In addition, the community plays an active role as a forum for distributing various information and promoting tourist attractions. This study explores tourism promotion through a community, especially cultural tourism in Ternate City, North Maluku, Indonesia. This community is called the Ternate heritage Society Community (THS). This study used an ethnographic qualitative approach, and data collection was obtained through observation,  interviews, and documentation. This study was conducted in Ternate City using Charmaz's approach. The results of this study show that THS has used a community branding strategy as a form of cultural tourism promotion in Ternate City. Based on the findings, the community covers two aspects—Branding and medium of Promotion. In terms of branding, it can be defined that branding of a cultural community refers to cultural identity, agent of change, and internalized cultural values. Six indicators formed this definition—existing role models, establishing community categories, being motivated, timelines, and character uniqueness of the community. Regarding the medium of Promotion, THS has been an agent of Promotion by optimizing digital marketing for millennials. Future studies are also suggested on promoting cultural heritage to the youth.
Co-Authors Adnan Rajak, Adnan angela wulansari Arilaha, Muhammad Asril Buamonabot, Irfandi Djabid, Abdullah W. Fadhliah M Alhadar Fadhliah M. Alhadar Fichriyanto M Ahmad Hadi Tuasamu Hamidin Rasulu Hartaty Hadady Ida Hidayanti Ikrima. M. Mustafa Marwan Marwan Muhsin N Bailusy Musdar Muhammad Nuraini Nuraini Nurdin Nurhasanah, Nurhasanah Rheza Pratama Ruslan Kamis Syientani Salwa Hardi Wahab Hasyim Wahid Abd Karim Yofita Sandra, S.Pd., M.Pd., Zico Farlin, Dr. Budiwirman, M.Pd., Yusri Sapsuha