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This Author published in this journals
All Journal Advances in Global Economics and Business Journal Asia Pacific Journal of Management and Education(APJME) Asia Pacific Journal of Management and Education
Rupesh Sinha
CMS Business School, Jain (Deemed- To- Be University)
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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A Study on the Winning Steps Maybank Undertake to Gain and Sustain Customers Rajesh Kumar Nair; Varsha Ganatra; Ooi Tian Xiang; Daisy Mui Hung Kee; Ooi Pei Ying; Teh Jing Xuan; Tan Sia Ling; Priyanka Sebastian; Uma Warrier; Amol Sanjay Karkare; Rupesh Sinha; Dian Pratama; A.A. Gde Satia Utama; Vinay Mehta
Advances in Global Economics and Business Journal Vol. 1 No. 2 (2020): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study focuses on customer satisfaction factors. The purpose of this study is to examine the significant factors of the bank that can influence the satisfaction level of the customer. This study also presents how customers rate the factors according to their preferences and demographic factors. Maybank is the largest financial services group and the leading banking group in South East Asia. The goal of Maybank is to humanize financial services across Asia by providing people with access to financial services at reasonable terms and rates and to always be at the heart of the community.
The effect of Starbucks Marketing Campaigns on Consumer Buying Behaviour Rajesh Kumar Nair; Rupesh Sinha; Sheryl George Crasto; Khor Wee Kian; Daisy Mui Hung Kee; Shamin Athirah Binti Abdullah; Siti Nuraliah Ninti Zaidi; Tan Shiaw En; Arun Kumar Jain; Pallavi M Valecha; Varsha Ganatra
Asia Pacific Journal of Management and Education(APJME) Vol 4, No 1 (2021): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i1.1052

Abstract

Starbucks is the global coffee and snack brand which is headquartered in America. Starbucks is a disciplined innovator, and good management of its innovation timeline is one of the primary reasons behind the company’s success. This is also the main reason why Starbucks has been able to improve its store sales. Excellent employee training management and excellent service attitude also attracted a lot of customers and improved customer satisfaction effectively. Over the years, Starbucks has adopted various innovative marketing campaigns globally to attract its potential customers, increasing the sales and impacting the customer buying behaviour. The aim of this research is to understand the effect and impact of Starbucks Marketing campaigns through various channels on its customers. The research will be conducted across the regions of India and Malaysia through survey and observational method.
The effect of Starbucks Marketing Campaigns on Consumer Buying Behaviour Rajesh Kumar Nair; Rupesh Sinha; Sheryl George Crasto; Khor Wee Kian; Daisy Mui Hung Kee; Shamin Athirah Binti Abdullah; Siti Nuraliah Ninti Zaidi; Tan Shiaw En; Arun Kumar Jain; Pallavi M Valecha; Varsha Ganatra
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 1 (2021): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.802 KB) | DOI: 10.32535/apjme.v4i1.1052

Abstract

Starbucks is the global coffee and snack brand which is headquartered in America. Starbucks is a disciplined innovator, and good management of its innovation timeline is one of the primary reasons behind the company’s success. This is also the main reason why Starbucks has been able to improve its store sales. Excellent employee training management and excellent service attitude also attracted a lot of customers and improved customer satisfaction effectively. Over the years, Starbucks has adopted various innovative marketing campaigns globally to attract its potential customers, increasing the sales and impacting the customer buying behaviour. The aim of this research is to understand the effect and impact of Starbucks Marketing campaigns through various channels on its customers. The research will be conducted across the regions of India and Malaysia through survey and observational method.
Co-Authors A.A. Gde Satia Utama Amol Sanjay Karkare Arun Kumar Jain Daisy Mui Hung Kee Daisy Mui Hung Kee Dian Pratama Khor Wee Kian Ooi Pei Ying Ooi Tian Xiang Pallavi M Valecha Priyanka Sebastian Rajesh Kumar Nair Shamin Athirah Binti Abdullah Sheryl George Crasto Siti Nuraliah Ninti Zaidi Tan Shiaw En Tan Sia Ling Teh Jing Xuan Uma Warrier Varsha Ganatra Varsha Ganatra Vinay Mehta