Article Per Year (5 Year)
p-Index From 2019 - 2024
2.177
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis IJCIT (Indonesian Journal on Computer and Information Technology) Moneter : Jurnal Akuntansi dan Keuangan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Perspektif Pendidikan dan Keguruan Jurnal Ilmiah Manajemen Ubhara Journal orientasi bisnis dan entrepeneurship Akasia: Artikel Ilmiah Sistem Informasi Akuntansi SPEED - Sentra Penelitian Engineering dan Edukasi
Denny Erica
UNIVERSITAS BINA SARANA INFORMATIKA
Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Library & Information Science Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Komunikasi

 1 
STRATEGI KAMPANYE PERSATUAN RADIO SIARAN SWASTA NASIONAL INDONESIA (PRSSNI) DALAM MEMPERKUAT POSITIONING RADIO (Studi Kasus Pada Kampanye PRSSNI bertajuk “Siaran Terakhir”) Ita Suryani; Mochammad Zehhan; Sandra Olifia; Denny Erica
Jurnal Komunikasi Vol 13, No 2 (2019): September
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.899 KB) | DOI: 10.21107/ilkom.v13i2.6078

Abstract

In today’s digital era, public attention has shifted into digital media in their activities. Digital era has made most of the industries being disrupted, without exception the mass media industries, not only print, but also radio and television.  Many advertisers or brands look at digital channels to campaign and leave conventional channels such as radio and print media as the media. Based on these conditions, radio needs to make a positioning strategy. The importance of positioning strategies brings developments for radio stations that are trying to increase their positions in the market with their listeners. The Indonesian National Private Broadcast Radio Association (PRSSNI) which accommodates all private radios in Indonesia, especially DKI Jakarta, organizes a Public Relations campaign titled "Siaran Terakhir" on the Radio Day activities series with Hastag #Radioguemati. The method used in this study is a case study method that is a research method that uses various data sources used to examine, describe and explain comprehensively the various aspects of individuals, groups, programs, organizations or events systematically. The conclusion shows that the campaign strategy of the Indonesian National Private Broadcast Radio Association (PRSSNI) through a campaign with hastag #radioguemati proved to be able to strengthen the radio positioning, so that the radio stations still have a wide area in the hearts of their listeners. 
Co-Authors Agung Baitul Hikmah Haryanto Haryanto Hoiriah Hoiriah Hoiriah Hoiriah Ibnu Dwi Lasmono Ibnu Dwi Lesmono Ibnu Dwi Lesmono - AMIK BSI Purwokerto Ibnu Dwi Lesmono - AMIK BSI Purwokerto Irwin Ananta Vidada Ita Suryani Ita Suryani Mari Rahmawati Mochammad Zehhan Mulyadi Mulyadi Nonong Mildawati Ratih Setyo Rini Riswandi Ishak Sandra Olifia Saridawati Saridawati Siti Mabrur Rachmah Sri Yuningsih Tuti Alawiyah