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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika MANAJERIAL Kinerja: Jurnal Ekonomi dan Manajemen Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) EKUITAS (Jurnal Ekonomi dan Keuangan) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Perilaku dan Strategi Bisnis MANAJEMEN DEWANTARA Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Riset Bisnis dan Manajemen WIDYA MANAJEMEN Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan MANDAR: Management Development and Applied Research Journal Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Bisma: Jurnal Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen DIVERSIFIKASI Jurnal Kolaboratif Sains Journal Competency of Business Manajemen : Jurnal Ekonomi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Riset Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Henny Welsa
Universitas Sarjanawijaya Tamansiswa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh online customer review, social media marketing dan kemudahan terhadap keputusan pembelian secara online melalui marketplace Henny Welsa; Putri Dwi Cahyani; Muhammad Alfian
JURNAL MANAJEMEN Vol 14, No 2 (2022)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v14i2.11038

Abstract

Tujuan penelitian untuk mengetahui pengaruh online custumer review, social media marketing dan kemudahan terhadap keputusan pembelian secara online melalui marketplace Shopee. Penelitian ini merupakan penelitian kuantitatif. Populasi sasaran adalah masyarakat di Yogyakarta yang pernah berbelanja secara online pada marketplace Shopee. Sampel penelitian adalah 100 responden. Metode pengumpulan data menggunakan metode angket, sedangkan teknik analisis data menggunakan analisis regresi berganda dan uji asumsi klasik yang terdiri dari uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas. Hasil analisis menunjukkan bahwa (1) online customer review berpengaruh positif terhadap keputusan pembelian secara online dengan nilai thitung = 2,210 > rtabel = 1,987 dengan nilai signifikansi 0,029 < 0,05. (2) Social media marketing berpengaruh positif terhadap keputusan pembelian dengan nilai thitung = 3,166 > rtabel = 1,987 dengan dengan nilai signifikansi 0,002 < 0,05. (3) Kemudahan berpengaruh positif terhadap keputusan pembelian dengan nilai thitung = 2,755 > rtabel = 1,987 dengan nilai signifikansi 0,000 < 0,05. (4) Online customer review, social media marketing dan kemudahan  berpengaruh secara simultan terhadap keputusan pembelian secara online dengan nilai Fhitung sebesar 69,671 dengan nilai signifikasi 0,000 < 0,05.
Pengaruh Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Dengan Trustworthiness Sebagai Variabel Intervening Galih Kristian; Henny Welsa; Ida Bagus Nyoman Udayana
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.570

Abstract

This study aims to determine the effect of brand ambassador and brand image on purchasing decisions with trustworthiness as an intervening variable in the Yogyakarta Starcross distribution. the type of research used in this research is descriptive quantitative. The population used is the customer of the Starcross Yogyakarta distribution as many as 100 people. The sample used in this study is 100 customers using the sampling technique used is non-probability sampling using a data collection method using a questionnaire. The data analysis technique in this study used multiple linear regression. Based on the results of this study, brand ambassadors have a significant positive effect on purchasing decisions, brand image has a significant positive effect on purchasing decisions, brand ambassadors have a significant positive effect on trustworthiness, brand image has a significant positive effect on trustworthiness, trustworthiness has a significant positive effect on purchasing decisions. In this case, trustworthiness as an intervening variable is able to mediate the relationship between brand ambassadors on purchasing decisions, and brand image on purchasing decisions.
Pengaruh E-Wom Dan Kepercayaan (Trust) Terhadap Keputusan Pembelian Dengan Minat Beli (Purchase Intention) Sebagai Variabel Intervening (Studi Kasus Pada Pengunjung Monokrom Store Yogyakarta) Kesti Ayu Utami; Henny Welsa; Bernadetta Diansepti Maharani
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 2 (2022): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i2.710

Abstract

The purpose of research into the influence of e-wom and trust affected the purchasing decision with interest in buying a variable intering in Monokrom Store Yogyakarta. The population in this study of Monokrom Store in yogyakarta, with a total of 120 respondents. Data collection methods use the questionnaire method distributed using the Accidental Purposive Sampling Technique. Research shows; (1) e-wom has a positive and significant impact on purchasing intentions, (2) trust has a positive and significant impact on purchasing intentions, (3) e-wom does not have a positive and significant impact on purchase decisions, (4) trust has a positive and significant impact on purchasing decisions, (5) the purchase intention has a positive and significant impact on purchasing decisions. In the test F acquired a value of 64.696 with significant 0,000 < 0.05 therefore e-wom and trust simultaneously affected the interest of the purchase. In the F test produced a value of 52.399 with the significance of 0,000 0.05 hence e-wom, trust and interest buying simultaneously affected the decision of the purchase.
Pengaruh Daya Tarik Iklan dan Citra Merek Terhadap Minat Beli dan Dampaknya pada Keputusan Pembelian Maskapai Penerbangan Sriwijaya Air: The Influence of Advertising Attractiveness and Brand Image on Purchase Intention and Its Impact on Airline Purchasing Decisions Sriwijaya Air Ahmad Suheri; Henny Welsa; Ignatius Soni Kurniawan
Jurnal Kolaboratif Sains Vol. 5 No. 2: FEBRUARI 2022
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v5i2.2250

Abstract

Penelitian ini bertujuan untuk menguji dan mengetahui signifikansi pengaruh daya tarik iklan dan citra merek pada minat beli serta dampaknya pada keputusan pembelian pada konsumen maskapai penerbangan Sriwijaya Air. Penelitian ini merupakan penelitian kuantitatif dan data primer diambil menggunakan kuesioner yang diambil secara accidental sampling pada 100 responden. Penarikan sampel menggunakan rumus Slovin. Data dikumpulkan melalui survei langsung kemudian diolah menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa daya tarik iklan dan citra merek secara parsial berpengaruh positif dan signifikan terhadap minat beli. Daya tarik iklan, citra merek, dan minat beli secara parsial berpengaruh positif dan signifikan terhadap keputusan beli.
Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Kepuasan dan Dampaknya Terhadap Minat Beli Ulang (pada Konsumen Produk Sayuran Cv Tani Organik Merapi Pakem Sleman): The Influence of Product Quality and Price Perception on Satisfaction and Its Impact on Repurchase Interest (on Consumers of Vegetable Products Cv Organic Tani Merapi Pakem Sleman) Burhan Marwanto; Henny Welsa; Ignatius Soni Kurniawan
Jurnal Kolaboratif Sains Vol. 5 No. 2: FEBRUARI 2022
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v5i2.2251

Abstract

Penelitian ini bertujuan menguji signifikansi pengaruh kualitas produk dan persepsi harga terhadap kepuasan konsumen dan dampaknya terhadap minat beli ulang. Penelitian dilakukan pada konsumen produk sayuran CV Tani Organik Merapi, Pakem, Sleman. Penelitian ini bersifat kuantitatif dengan data primer diambil menggunakan survei kuesioner yang diambil secara accidental sampling pada 100 responden. Data dianalisis menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa kualitas produk dan persepsi harga berpengaruh positif dan signifikan terhadap kepuasan konsumen. Kualitas produk, persepsi harga, dan kepuasan konsumen berpengaruh positif dan signifikan terhadap minat beli ulang.
Analisis Pengaruh Store Atmosphere dan Perceived Quality terhadap Keputusan Pembelian dan Kepuasan Konsumen di Kedai Kopi (Coffee Wae): Analysis of the Effect of Store Atmosphere and Perceived Quality on Purchase Decisions and Consumer Satisfaction at Coffee Shops (Coffee Wae) Sekar Hapsari; Henny Welsa; Susanto Susanto
Jurnal Kolaboratif Sains Vol. 5 No. 7: JULI 2022
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v5i7.2595

Abstract

Penelitan ini dilaksanakan di coffee shop yang berukuran tidak terlalu besar tetapi ramai dikunjungi pelanggannya. Hal ini menarik perhatian mengingat letaknya bukan berada di lokasi yang strategis. Lokasinya cenderung di pinggir kota Jogja, tepatnya di Jalan Tamantirto No. 451F, Brajan, Kec. Kasihan, Bantul, Daerah Istimewa Yogyakarta. Coffee shop tersebut diberi nama Kedai kopi Coffee Wae. Metode dasar yang digunakan adalah metode diskriptif. Metode pengambilan sampel menggunakan Accindental Sampling dan Purposive Sampling dengan responden yang berjumlah 50. metode analisis menggunakan metode analisis linear berganda dengan uji koefisien determinasi, Uji F, dan uji t parsial. Hasil analisis dari penelitian menunjukan variabel yang berpengaruh signifikan terhadap kepuasan konsumen (α = 0,05) adalah aspek store atmosphere dan perceived quality.
Pengaruh Citra Merek dan Kepercayaan Terhadap Keputusan Pembeliandengan Word Of Mouth Sebagai Variabel Intervening Pada Pengguna Gojek (Studi Pada Mahasiswa Di Yogyakarta) Alfiani Jatiningsih; Henny Welsa; Putri Dwi Cahyani
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 1 (2022)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i1.656

Abstract

The research objective was to determine the effect of brand image, trust influencing purchase decision with word of mouth as an intervening variable in Gojek’s online transportation service. The population in this study of student in Yogyakarta who became Gojek consumers, with a total sample of 100 students. This study uses multiple linear regression analysis techniques in data processing where this technique is used to estimate the value of the dependent variable by using more than one independent variable. The results of the analysis found that there were; (1) Brand image has no significant effect on word of mouth, (2) Trust has a positive and significant effect on word of mouth, (3) Brand image has a positive and significant effect on purchasing decisions, (4) Trust does not have a positive and significant effect on purchasing decisions, (5) Word of mouth has a positive and significant effect on purchasing decisions. In the F test, the value is 31,614 with a significance of 0,000 < 0,05 , so brand image and trust simultaneously affect word of mouth. In the F test, it was obtained a value of 30,434 with a significance of 0,000 < 0,05, so the brand image, trust and word of mouth simultaneously had an effect on purchasing decisions.
Pengaruh Servicescape dan Kualitas Komunikasi terhadap Loyalitas nasabah melalui Kepuasan nasabah sebagai variabel intervening (studi pada nasabah Bank Tabungan Pensiunan Nasional Kantor Cabang Yogyakarta) Pricilia Sinta Sakinda; Henny Welsa; Muinah Fadhilah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 3 No. 2 (2020): Agustus 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v3i2.792

Abstract

The purpose of this study was to examine direct and indirect effects of an integrated model of servicescape and communication quality upon customer loyalty, and considered customer satisfaction as intervening variable. This study used a causal design. The main data used in this study are primary data collected through the circulation of questionnaires to the respondents BTPN bank customers in Yogyakarta. The sampling technique using purposive sampling method to determine the sample based on the consideration of researchers. Data Analysis used Partial Least Square (PLS) yaitu SEM berbasis variance, dengan software SmartPLS. Based on the analysis it can be concluded that: the result of study supports the influence of servicescape to customer satisfaction, supports the influence of servicescape to customer loyalty, supports the influence of communication quality to customer satisfaction, supports the influence of communication quality to customer loyalty, supports the influence of customer satisfaction to customer loyalty, supports the influence of servicescape to customer loyalty through customer satisfaction, supports the influence of communication quality to customer loyalty through customer satisfaction.
Analisis Keputusan Pembelian Berbasis Sikap Konsumen Mar’atush Sholihah; Ambar Lukitaningsih; Henny Welsa
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 3 No. 2 (2020): Agustus 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v3i2.793

Abstract

This study to determine the significance of the positive influence of research variables. The variables of this study are ease of access, attractiveness of post massage, responsiveness of service, consumer attitudes and purchasing decisions. The population of this research is Azza Wedding wedding package consumers in 2019. The number of samples in this study 100 respondents were determined using the Slovin method for known population numbers, data collection methods using probability methods and sampling techniques using simple random sampling. The data analysis tool uses a questionnaire. For testing instruments using the SPSS 18.0 program with a significance level of 0.05. Data analysis techniques for indicator testing, model fit testing and hypothesis testing using the Smart PLS 3.0 program The results of this study indicate: 1) ease of access has a positive and significant effect on consumer attitudes, 2) attractiveness of post massage has a positive and significant effect on consumer attitudes, 3) service responsiveness has a positive and not significant effect on consumer attitudes, 4) consumer attitudes have a positive effect and significant on purchasing decisions, 5) ease of access has a positive and significant effect on purchasing decisions, 6) attractiveness of post massage has a positive and not significant effect on purchasing decisions, 7) responsiveness of service has a positive and not significant effect on purchasing decisions, 8) ease of access positive and significant effect on purchasing decisions through consumer attitudes, 9) attractiveness of post massage has a positive and significant effect on purchasing decisions through consumer attitudes, 10) responsiveness of service has a positive and not significant effect on purchasing decisions through attitude consumer.
ANALISIS SWOT DAN AHP SEBAGAI ACUAN STRATEGI OPTIMASI STUDENT BODY Gendro Wiyono; Henny Welsa; Prayekti Prayekti
Jurnal Riset Bisnis dan Manajemen Vol 12 No 1 (2019): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (716.678 KB) | DOI: 10.23969/jrbm.v12i1.950

Abstract

The purpose of this research is to find out how to build competitive strategy of higher education institution, and also to know the preference of students to make their choice in a college. The research method applied mix method that is the combination of quantitative and qualitative methods. The sample uses informant validated by 72 respondents. The analysis technique used in this research is SWOT method, with Cochran Q Test technique to test the SWOT identification perception similarity. To know student preference, this research uses Analytic Hierarchy Process (AHP) method. The results of this reseach showed that the position of the institution in the SWOT quadrant is already being known, also known the segmentation of students with different preferences. Implications of the findings of this research showed that: First, the development of strategies should take account of the quadrant positions; second, using the findings of student preferences for each segmentation as a basis for developing appropriate marketing strategies for each segmentation.
Co-Authors Agus Dwi Cahya Agus Dwi Cahyo Ahmad Suheri Alfiani Jatiningsih Ambar Lukitaningsih Armando Lahura Arohman Arohman Bayu Aprilianto Bernadetta Diansepti M Bernadetta Diansepti Maharani Burhan Marwanto David Setiawan Diki Ramadhan Dinda Dwi Jayanti Emil Salim Fahrurozi Ibnu Faiz Fajar Imam Ma&#039;aruf Farhan Falah Fauzi, Latiffah Ulul Felinda Astuti Fernicko Meidyansyah Firmansah, Laila Nurul Galih Kristian Galuh Gian Vinda Gendro Wiyono Gilang Purnama Putri Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Irma wati Jodi Safutra Kesti Ayu Utami Kholiqun Nur Ramadhan Khusna Indah Wijayanti Kurniasari Tripambudi Kusuma Candra Kirana Kusuma Chandra Kirana Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra Lamere, Lukas Latifah Latifah Latiffah Ulul Fauzi Linda Pamungkas Lisnaini, Ratna Lukas Lamere Lusia Tria Hatmanti Hutami M. Thomi Sirojudin maratush sholihah Marella Festirari Sasangka Mar’atush Sholihah Mean, Paulus Mohammad Arief Baehaqi Muhamad Khoironi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Neneng Hardianti Nika Irawati Niken Lifi Pratika Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nosya Hestina Wati Nur Dianah Oktamia Asri Ivo Paulus Mean Prawita, Dika Prayekti Prayekti Pricilia Sinta Sakinda Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Nugraheni Cahyaningsih Ratna Lisnaini Rejeki Sekar Dwifa Reni Suci Wahyuni Richardus Mosa Leke Risang Bagus Hastungkara Aji Risang Nagar Riyana Riyana Rohandi Mutaqin Sandika Purnama Putri Sekar Hapsari Selastri Niati Siahaan Sella Saputri Siti Malikhah Sofyan Nurcahyo SRI LESTARI Suharti Suharti Susanto Susanto Susanto Susanto Susanto Susanto Sutiyati Sutiyati* Widiya Saputri Yudanto, Andreas Adri