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All Journal Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara JURNAL GOVERNANSI Abdi Masyarakat Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Abdimas Sang Buana Journal of Comprehensive Science (JCS) IJEB Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis
Nurhaeni Sikki
Universitas Sangga Buana
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Abdi Masyarakat

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Pelatihan Pemasaran Online Bagi Mitra UMKM Kerupuk Melarat Di Desa Belendung Karawang Dalam Meningkatkan Penjualan Produk yuyun yuniarsih; Sandra Irawaty; Nunung Sanusi; Hersusetiyati Hersusetiyati; Nurhaeni Sikki; Silsi Sabila; Ridwan Tho At Firdaus; Putri Kurnia Gunawan
Abdi Masyarakat Vol 4, No 2 (2022): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v4i2.4411

Abstract

Micro, Small and Medium Enterprises play an important role in improving the economy and community welfare. The ability to compete and market products is one of the spearheads so that business actors can exist and be competitive. There are many factors that affect the success of a business, but how a product can dominate the market is one of the priorities that must be done by business actors. In the era of the Industrial Revolution 4.0, business actors can no longer rely on conventional marketing, they must also start marketing their products online. This shift in marketing model must be carried out immediately by business actors so that their products can compete in the global market. Business actors assisted by MSME partners in Karawang have experienced many obstacles in terms of marketing, business actors still rely on conventional marketing and have not utilized social media optimally as a means of marketing their products. The purpose of this activity is to provide knowledge about the use of social media as a marketing medium and provide skills to MSME owners in increasing sales of their products. The methods used in this activity are training and mentoring. The results of the activities besides increasing knowledge are expected that business actors will also be able to take advantage of social media, namely shopee and Instagram as a means of product promotion and marketing so that sales can increase.
Co-Authors Agnie Imaniar W. Dimas Ageng Prayogo Dwi Handayani Finna Kharisma Putri Hamidah Nurbaiti Hayun Setiawan Hersusetiyati Hersusetiyati Imas Siti Masitoh Ine Cantika Ismanto Yuwono Leni Rohida Lien Nurliah Muhammad Dadi Priadi Nadia Nur Fadilah Pupi Indriati Zaelani Putri Kurnia Gunawan Regi Cahyadi Saputra Ridwan Tho At Firdaus Sandra Irawaty Santi Santi Sanusi, Nunung Silsi Sabila Sri Mulyeni Tatang Sudrajat Vip Paramarta Witri Cahyati Wulandari Wulandari Yuyun Yuniarsih