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All Journal Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal AbdiMas Nusa Mandiri Jurnal Public Relations (J-PR) Jurnal Penelitian Sistem Informasi Jurnal Media Penyiaran SmartComp Nusantara Journal of Multidisciplinary Science Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen)

Dhefine Armelsa

Universitas Bina Sarana Informatika

Author-ID : 2552687

Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Physics Social Sciences Other

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Tingkat Pengetahuan masyarakat Terhadap Citra Iklan Mie Lemonilo di Sinetron Televisi Dhefine Armelsa
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Hubungan Pengetahuan Komunitas Pendengar Terhadap Iklan SmartFren Di Radio Elgangga Dengan Minat Beli Faqihar Risyan; Dhefine Armelsa; Susilowati
Jurnal Public Relations (J-PR) Vol. 2 No. 2 (2021): Oktober 2021
Publisher : LPPM Universitas Bina Sarana Informatika

The communication carried out by radio is mass communication, namely communication to many people using media and the communication style must be in the form of personal or interpersonal communication because radio listeners. One of the main options or options for using radio for large companies is to promote their goods or services as a sales promotion (marketing promotion). These companies try to advertise their products as attractively as possible. This study aims to determine the relationship of knowledge from a listener community to SmartFren advertisements on Elgangga Radio with buying interest. Various concepts, programs, and Marketing Public Relations strategies are needed to attract as many consumers or visitors as possible, so that the company continues to grow and is able to face its competitors by providing satisfaction from its customers. The method used in this study is a survey with a quantitative approach, and knowledge (variable X) and buying interest (variable Y) using a Likert scale technique in scoring used in the questionnaire. The results and conclusions show that the Marketing Public Relations strategy that has been carried out is going quite well, the management designs every strategy and programs that are made by taking into account market segmentation and consumer targeting, so that in making strategic programs it fits the wishes of the visitors. Keywords : Marketing Public Relations Strategy, Knowledge, Radio, Buying Interest

Strategi Hubungan Masyarakat Pascasarjana Sekolah Tinggi Ilmu Administrasi Mandala Indonesia (STIAMI) Dalam Membentuk Citra Positif Susilowati; Dhefine Armelsa; Duneti -
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1009

A university cannot be separated from various cases, especially in the Postgraduate program, it is very important to always maintain an image because it is related to public trust in the quality possessed by an educational institution. Public Relations of the Postgraduate School of Administrative Sciences at Mandala Indonesia which requires making a strategy to improve a positive image. The concept used in analyzing the Public Relations strategy stated by Cutlip. The purpose of the study was to determine the Public Relations strategy of the Postgraduate School of Administrative Sciences at Mandala Indonesia in improving the image with the Media Relations program. In this study using a qualitative approach and descriptive methods. Data collection techniques used in this study were interviews, non-participant observations by taking primary and secondary data. The results of this study are the Postgraduate Public Relations Strategy of the Mandala Indonesian College of Administrative Sciences in increasing a positive image in media relations program activities in each of its activities can build a positive image in accordance with the objectives of the public relations strategy by carrying out four stages of communication strategies, namely defining the problem, planning and programming, taking action and communicating, Program evaluation.

Co-Authors A Yudo Triantanto A.Yuda Triantanto Agung Raharjo Arif Ismail Husin Asriyani Sagiyanto Chaerul Bahri Chaerul Bahri Chepy Nurdiansyah Devy Putri Kussanti Duneti - Edhi Prayitno Edhi Prayitno Faqihar Risyan Faqihar Risyan Faqihar Risyan Fara Mutia Findi Ayu Sariasih Findi Ayu Sariasih Intan Leliana Juarni Siregar Lymbarski Caesariano Susilowati Susilowati Susilowati Susilowati Syifa Nur Rakhmah Tasya Putri Choirunnisa Tuti Oktapiani Tuty Mutiah Tuty Mutiah

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