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All Journal Jurnal Dedikasi Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Martabe : Jurnal Pengabdian Kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS International Journal of Economics, Business and Accounting Research (IJEBAR) Studi Kasus Inovasi Ekonomi Jurnal Manajemen Bisnis dan Kewirausahaan Open Access DRIVERset
Luqman Dzul Hilmi
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Jurnal Manajemen Bisnis dan Kewirausahaan

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The Effect of The Electronic Word of Mouth on Purchase Decision with Image as Intervening Variable Asti Widyastuti; Marsudi; Luqman Dzul Hilmi
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 03 (2022): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i03.22085

Abstract

This study aims to determine and analyze the effect of electronic word of mouth on purchase decisions with the brand image as an intervening variable on customers of Scarlett whitening in Shopee. The population in this study was Scarlett consumers who made purchases on the Shopee application. 100 respondents were selected by a purposive sampling method. The data analysis technique in this study uses a scale range and path analysis. The process of data analysis was performed with SPSS 26.0. The result showed that electronic word of mouth had a positive and significant effect on the purchase decision of Scarlett whitening in Shopee. Electronic word of mouth had a positive and significant effect on the brand image of Scarlett whitening. The brand image had a positive and significant effect on the purchase decision of Scarlett whitening in Shopee.
The Effect of Workload and Job Satisfaction on Outsourced Employee Performance Ahmad Qhisbullah; Achmad Mohyi; Luqman Dzul Hilmi
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 3 No. 01 (2023): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i01.25448

Abstract

The purpose of this study is to determine the effect of workload and job satisfaction on the performance of outsourced employees at PT Tema Wadah Lestari, Malang Regency partially and simultaneously. The research conducted is research using quantitative methods. The research population was 75 employees at PT Tema Wadah Lestari, Malang Regency. Sample determination using the saturated sample method so that the entire population was used as a research sample of 75 respondents. The data collection technique used by researchers is questionnaires. The data analysis method used is multiple linear regression using the SPSS program. The results of the study proved that workload has a significant effect on outsourced employee performance and job satisfaction has a significant effect on outsourced employee performance. The results of the study simultaneously (together) proved that workload and job satisfaction had a significant effect on the performance of outsourced employees at PT Tema Wadah Lestari, Malang Regency.
Co-Authors Achmad Bambang Barrul Fuad Achmad Mohyi Ahmad Qhisbullah Asti Widyastuti Chalimatuz Sa'diyah Erna Retna Rahadjeng Fika Fitriasari Iqbal Ramadhani Fuadiputra Kardina Yudha Parwati MARSUDI Roz, Kenny Sri Hartiningsih Vina Salviana Darvina Soedarwo Yeyen Pratika