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Ardian Prima Putra
Fakultas Ekonomi Universitas Veteran Bangun Nusantara
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PENGARUH CEO SPECIALIST, DEWAN KOMISARIS WANITA, DAN OWNERSHIP CONCENTRATION TERHADAP IPO UNDERPRICING (Studi Kasus Pada Perusahaan Yang Melakukan IPO Di Bursa Efek Indonesia Tahun 2018-2021) Purwanto Purwanto; Ardian Prima Putra; Gustita Arnawati Putri
JURNAL MANAJEMEN Vol 13 No 1 (2023): JURNAL MANAJEMEN VOL. 13 NO. 1 JUNI 2023
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v13i1.3799

Abstract

Fenomena underpricing di Pasar Modal disebabkan oleh informasi yang asimetri. Adanya asimetri informasi merupakan permasalahan yang sering muncul pada kegiatan IPO berupa distribusi informasi yang tidak merata antara emiten, underwriter dan investor.Penelitian ini menguji pengaruh CEO specialist, dewan komisaris wanita dan ownership concentration terhadap underpricing dengan variabel moderasi reputasi underwriter. Penelitian ini menggunakan sampel di perusahaan yang mengalami underpricing pada saat IPO pada periode 2018-2021, menggunakan variabel CEO specialist, dewan komisaris wanita dan ownership concentration dengan variabel kontrol reputasi underwriter dengan menggunakan metode purposive sampling. Pengujian data menggunakan analisis regresi linier sederhana. Hasil penelitian menunjukan CEO specialist berpengaruh negatif terhadap underpricing, dewan komisaris wanita dan ownership concentration tidak berpengaruh negatif terhadap underpricing. Reputasi underwriter berpengaruh negatif terhadap underpricing dan memperkuat pengaruh CEO specialist, dewan komisaris wanita dan ownership concentration terhadap underpricing.
Optimalisasi Aplikasi Google Maps sebagai Alternatif Media Promosi pada UMKM di Shelter Taman Sriwedari Salman Faris Insani; Yoppi Syahrial; Ardian Prima Putra
Warta LPM WARTA LPM, Vol. 25, No. 1, Januari 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1651.571 KB) | DOI: 10.23917/warta.v25i1.596

Abstract

The Surakarta City Government built the Taman Sriwedari Culinary Shelter to accommodate MSMEs due to the relocation. Most of these MSMEs had to start from scratch because of the loss of customers and the low interest of visitors because most people did not know about the shelter’s existence. The main problem for partners is limited knowledge in marketing and promotion. This service aims to transfer science and technology to MSMEs by implementing mentoring activities in marketing and advertising. The solution to the problem is to optimize information technology based on Google Maps as an alternative media for promoting MSMEs at the Taman Sriwedari culinary shelter. Using this technology, it is hoped that the location of MSME partners will be easier to reach and increasingly known by the public. The method carried out is divided into five stages: initial socialization of the benefits of the google map application as an alternative media promotion, counseling and training on the practice of making, optimizing, and managing google map accounts, addresses on google maps, sharing locations from google maps, and adding photos & reports. Social media on google maps. To identify an increase in the knowledge of MSME partners regarding the material presented, a pretest and posttest were carried out. After the training was held, the impact was that MSME partners experienced increased knowledge according to the target. The evaluation results at each stage of the activity, the showed that the post-teste increased 25% compared to the pretest score. In addition, the outcome of this activity is the ownership of a Google Maps account that has been optimized for each participant. Based on the indicators that have been measured, it can be concluded that this training & mentoring activity is categorized as successful. The expected follow-up in the future is that partners can optimize the use of the Google Map application as an alternative media for promotion independently and sustainably. The hope is that the location of their MSMEs will be more easily accessible and known by the wider community. Partners are also advised not to hesitate to actively discuss with the Univet Bantara Community Service Team if they encounter obstacles.
Co-Authors Arin Arianti Ariyani Wahyu Wijayanti Bambang Nur Cahyaningrum Giyatmi Giyatmi Natalia Mahdalena Nunun Tri Widarwati Pristin Prima Sari Purwanto Purwanto Putri, Gustita Arnawati Ratih Wijayava Risal Rinofah Salman Faris Insani Sari Widati Sri Wahyu Agustiningsih Yoppi Syahrial Yoppi Syahrial