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All Journal Abdimas Universal Community Empowerment Interdisciplinary Social Studies
Surahman Surahman
Department Of Marketing, Innovation, And Technology, Politeknik Negeri Samarinda, Samarinda, East Kalimantan
Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Community Empowerment

 1 
Implementation of appropriate technology programs in Tanjung Batu Village, Kutai Kartanegara, to realize an environmentally friendly independent village Surahman, Surahman; Ali, Sudirman; Adhiksana, Arief; Regiyana, Yuan; Hayati, Nuria
Community Empowerment Vol 6 No 9 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.5964

Abstract

This community service program aims to realize Tanjung Batu village, Tenggarong Seberang District, Kutai Kartanegara Regency as an Independent Village in environmentally friendly livestock cultivation. This community service is carried out through Focus Group Discussions (FGD), implements Appropriate Technology product on SMEs and Maggot cultivation business actors as an alternative feed for high protein and inexpensive fish, and conducts social media management training for Youth Organizations. In addition, this PPTTG activity is also filled with training on the use of organic waste counting equipment and the cultivation of Maggot larvae for breeders and training for creative youth groups to use social media as a means of promoting SMEs products or promoting Tanjung Batu village as an independent village. The outputs produced in this PkM include improving the performance of partners, village officials, SMEs, and creative groups to produce more innovative and planned performance. So that Tanjung Batu village has a competitive advantage in human resources and produces high quality products that are marketed.
Digital Marketing: Shredded Toman Fish and Forest Honey Products of Lati Petangis Forest Park Surahman Surahman; M. Kiswanto; Yuan Regiyana; Nuria Hayati; Afvira Ramahdany; Rif’ah Rif’ah; Patimah Patimah
Community Empowerment Vol 6 No 11 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.854 KB) | DOI: 10.31603/ce.6201

Abstract

abstract
Food safety training for home industries in Sumber Sari Village, Kutai Kartanegara Regency Muhammad Fauzan Noor; Surahman Surahman; Karyo Budi Utomo; Ramadhan S. Pernyata; Dini Zulfiani
Community Empowerment Vol 7 No 12 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8487

Abstract

This community service's goal is to inform and enlighten the moms of the Family Welfare Empowerment Group (PKK) so they can uphold the quality of processed foods and assist applications for submitting Household Industry Production Numbers (PIRT). The implementation method is carried out with food safety training for home industry products. The program's outcome is an improvement in the partner's skill, which is demonstrated by their acquisition of post-training test points above 60.
Digital marketing assistance for MSMEs products in Kutai Kartanegara Regency Surahman Surahman; Ahyar Muhammad Diah; Hendrik Batoteng; Rif’ah Rif’ah; Amelia Dwisafira; Sarlivia Sarlivia; Riza Meidinata
Community Empowerment Vol 8 No 4 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9026

Abstract

The community service program aims to provide an understanding of current technological developments, especially marketing digitalization. Training and mentoring were attended by MSME actors in the Loa Kulu District area. The program carried out are: 1) providing information related to digital marketing; 2) socialization of the establishment of MSME clinics; 3) training and assistance in using websites and social media; and 4) product shooting techniques. The results of the program show that MSME actors already have knowledge about the use of technology for marketing their products. Especially with the facilitation from the local government, the role of MSMEs in supporting regional economic growth is expected to be well realized.
Visual optimization of Kutai Kartanegara MSME products in the marketplace as a support for digital marketing Mohammad Kiswanto; Surahman Surahman; Prapdopo Prapdopo; Sarlivia Sarlivia; Putri Maghfirah Vidhiyanty; Muhammad Noor
Community Empowerment Vol 8 No 4 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9027

Abstract

This MSME product marketing digitization assistance program is carried out in the Sebulu sub-district and Kotabangun sub-district, Kutai Kartanegara Regency. The purpose of this community service is to facilitate MSME actors to be able to produce superior regional products by utilizing digitization for product marketing through the marketplace. This program is carried out with the method of mentoring, counseling and direct practice. At the end of the program, MSME actors have been able to produce good product visuals so they can optimize digital marketing through the marketplace to attract potential buyers.
Digital marketing strategy and implementation of multi-channels for traditional retail Surahman Surahman; Sugeng Hariyadi; Bela Barus; Rif’ah Rif’ah; Sarlivia Sarlivia; Riza Meidinata; Desi Kartina
Community Empowerment Vol 8 No 10 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10434

Abstract

This Community Service (PkM) aims to provide an understanding of the development of information technology related to digital marketing. This PkM Partnership was carried out by collaborating with the traditional retail store Anggun. Activities were carried out through socialization, training, mentoring, and website dissemination. Digital marketing strategies and multi-channel implementation were disseminated in the form of e-commerce websites and multi-channel applications. In addition to that, the Buku Warung non-cash payment system and the Indonesian Standard Quick Response Code (QRIS) were also introduced. The result of this activity was an increase in sales turnover in the last three months by 69.73%.
Co-Authors Adhiksana, Arief Afif Bizrie Mardhanie Afvira Ramahdany Ahyar M. Diah Ahyar M. Diah Ahyar Muhammad Diah Ali, Sudirman Amelia Dwisafira Amiril Azizah Andhika Auliya Maihan Aninda Kintani Bela Barus Bela Barus Desi Kartina Desi Kartina Dimaz Harits Dini Zulfiani Ema Wahyuni Ariyanti Gloria Adelaide Batoteng Hayati, Nuria Hendrik Batoteng Hendrik Batoteng Hendrik Batoteng Indra Setiawan Indriyani Dewi Lestari Karyo Budi Utomo M. Kiswanto M. Salmani Mohammad Faisal Mohammad Kiswanto Muhammad Fauzan Noor Muhammad Noor Nuria Hayati Patimah Patimah Patimah Patimah Prapdopo, Prapdopo Putri M. Vidhiyanty Putri Maghfirah Vidhiyanty Queen Inggrid Rahmah Athaya Aulia Ramadhan S. Pernyata Regiyana, Yuan Rif’ah Rif’ah Riza Meidinata Sarlivia Sarlivia Sarlivia Sarlivia Sugeng Hariyadi Thomas Robert Hutauruk Yuan Regiyana